Dec 2019 – Oct 2020 · 10 mos

Dec 2016 – Dec 2019 · 3 yrs

• 1) Owned Paid Marketing initiatives for the LimeRoad app and mobile site.
• 2) Revamped new-user onboarding experience on the app.
• 3) Built paid marketing spends optimization platform, including creating visibility of UX funnel, ad spends, net predicted ROI across campaign level.
• 4) Launched viral referral program Cut The Price, got more than 2 million installs in the first 3 months period.
• 5) Led transition from email to mobile number-based signup/sign in, significantly improving signup/sign-in success rate.
• 6) Built one step checkout experience on LimeRoad, leading to increased checkout to order rate, got a commendation from Google for easiest checkout experience on mobile site in 2017.
• 7) Launched a personalized feed of user-generated product collections (Story) on the app homepage to increase engagement.
• 8) Personalized Limeroad listing page ranking algorithms based on user price, tag, brand preferences to increase conversion rate.
• 9) Extended the personalization solution to real-time in-session personalization of the listing pages based on user interactions in the same session.
• 10) Launched an automated real-time notification triggering platform to send personalized notifications and discounts for use cases like re-engaging users on cart/checkout abandonment.
• 11) Built a platform for the Marketing team to easily customize the "Offers" section of the app, with the attached analytics solution to optimize the net GMV outcome from the Offers section.
• 12) Led Analytics team to set up comprehensive Tableau dashboards to monitor UX funnel and business metrics across platforms, traffic sources, and user segments, enabling quick resolution of issues in any part of the funnel or business.

Jun 2015 – Dec 2016 · 1 yr 6 mos

Dec 2014 – Jun 2015 · 6 mos

Mar 2014 – Dec 2014 · 9 mos

• Developed ShipDroid, SaaS-based logistic service aggregation platform for e-commerce merchants to seamlessly integrate with courier service providers in India on a single platform while maintaining uniformity of the entire process of shipping orders. ShipDroid was a crucial part of the IPO offering for Infibeam.com.
• Technology: Ruby, Ruby On Rails, SQL, HTML, CSS, Javascript, AWS

May 2011 – Mar 2014 · 2 yrs 10 mos

• Developed Infibeam Logistics, technology platform from 0 to 1 to run in-house shipment service for Infibeam. This platform is responsible for warehouse management, third-party courier allocation and integration for forward and reverse logistics.
• Technology: Ruby, Ruby On Rails, SQL, HTML , CSS, Javascript, AWS