Marc Maley

Co-Founder

London, United Kingdom35 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over two decades in entertainment marketing.
  • Expert in personal brand development.
  • Pioneered storytelling-driven branding strategies.
Stackforce AI infers this person is a branding and marketing expert in the entertainment industry.

Contact

Skills

Core Skills

Brand DevelopmentPersonal BrandingBrand Strategy

Other Skills

Branding & IdentityBrandingDigital StrategyDigital MarketingDigital MediaStrategyIntegrated MarketingSocial Media MarketingOnline AdvertisingSocial MediaManagementOnline MarketingAdvertisingMarketing StrategyNew Media

About

With over two decades in entertainment marketing, I’ve been fortunate to have helped shape strategies for some of the world’s most celebrated franchises, including Harry Potter, Disney, and Marvel. Today, I channel that expertise into guiding global leaders, public figures, founders, executives, and forward-thinking organisations in personal brand development and corporate L&D programmes. We turn talent into storytellers, and storytellers into leaders. Proven story principles from entertainment, reimagined for real-life personal branding. At My Brand Academy, we’ve pioneered a CPD-certified, storytelling-driven approach to personal branding, because we believe everyone has a story worth sharing. Our playbooks are designed for two key audiences: • Professional Talent (Sports, Entertainment, and Public Figures) • Workplace Professionals (from emerging leaders to the C-suite) For stars, athletes and other talent, our method emphasises authenticity, purpose, and mission, providing the confidence and clarity to attract aligned partners and create lasting impact. For organisations, our in-person workshops, lunch-and-learns, and learning platform equip teams with the tools to build future-ready leaders, elevate top talent, and drive measurable growth. -------- Today’s leading businesses and brands know this: employees won’t simply reflect your brand, they are your brand. Introducing Launchpad, Co-created by Marc Maley & Grace Andrews. Born from the belief that the strongest brands start on the inside, we help organisations ignite their brand from within, building authentic employee ambassador programmes that empower everyone, from C-suite to new starters, to become the face and voice of the brand. -------- Career Highlights: As an Executive Consultant with Penguin Random House and TikTok, I developed innovative branding strategies that have left an indelible mark on the industry. Before building and launching My Brand Academy, I shifted my focus to partnering with mission-driven executives, authors, athletes, and global leaders, helping them innovate and elevate their personal brands. My approach combines deep industry insights, a global mindset, and a bespoke "secret sauce" honed over years of shaping some of the world's most beloved entertainment brands, platforms, and talent. Previously, during my tenure as Group Director of Think Jam, a globally recognised, award-winning entertainment marketing agency, I led groundbreaking global solutions at the intersection of storytelling, branding, and marketing frameworks.

Experience

35 yrs
Total Experience
5 yrs 11 mos
Average Tenure
7 yrs 2 mos
Current Experience

Launchpad x my brand academy

3 roles

Co-Founder

Promoted

Nov 2025Present · 6 mos

  • Ignite your brand from within: Build your Employee Ambassadors.
  • We partner with companies to build employee ambassador programmes, delivered for teams, from C-suite to new starters.
  • https://www.mybrand.academy/launchpad

Creator & Lead Instructor, MBA CPD-Certified Personal Brand Identity & Playbook Programmes.

Apr 2025Present · 1 yr 1 mo

  • MBA CPD-Certified Personal Brand Identity and Personal Brand Playbook programme:
  • My Brand Academy proudly blends storytelling with personal branding and identity development to empower leaders across entertainment, sports, tech, and professional services, as well as those at the start of their careers.
  • Our CPD-Certified Courses
  • Personal Brand Identity Career Catalyst Course (11 Credits)
  • Ideal for graduates and early-career professionals who want to establish a strong personal identity.
  • Personal Brand Playbook Blueprint Course (21 Credits)
  • Designed for professional athletes, talent, and leaders aiming to elevate their personal brands.
  • Whether you’re an individual seeking to amplify your personal brand or a Leadership and Development Head, looking to empower your team, My Brand Academy is here to help you unlock the power of your unique story.

Founder

Jan 2024Present · 2 yrs 4 mos

  • As the Founder of My Brand Academy, we help individuals craft standout personal brands for workplace success.
  • By blending storytelling strategies honed with global franchises like Harry Potter and Disney, we empower teams to uncover their unique stories, build authentic personal brands, and drive success.
  • Every individual has a story worth telling—let us help your team turn theirs into powerful workplace assets.
  • My Brand Academy, a tailored online platform dedicated to helping young professionals build their personal brand identity and in the workplace, by seamlessly aligning these soft skills with existing L&D programmes rather than disrupting them.
  • We have a laser targeted focus on aligning and integrating seamlessly with existing programmes—enhancing, not disrupting, their impact.
  • At My Brand Academy, we don’t just provide training—we deliver measurable results. Our platform offers powerful tools to track progress, engagement, and outcomes, ensuring your Learning & Development (L&D) investment delivers clear returns.
  • Paired with our personalised learning journey, we provide actionable data and insights to align individual growth with your organisational goals.
Brand DevelopmentBranding & IdentityBrand StrategyBrandingPersonal Branding

Think jam

3 roles

Group Consultant

Mar 2019Jan 2022 · 2 yrs 10 mos · London, United Kingdom

  • As Group Director of Think Jam, I spearheaded a team, across the business, to leverage our unique blend of insights, strategy, and creativity, and deliver value to our Entertainment franchise clients.
  • Think Jam is an award-winning specialist entertainment marketing agency, proven to deliver communications strategy, consultancy and content creation to global clients across film, TV, gaming, the arts and publishing.
Brand DevelopmentBranding & IdentityBrand StrategyBranding

Managing Director - Think Jam Labs

Aug 2013Mar 2015 · 1 yr 7 mos · London, United Kingdom

  • As Managing Director, I was responsible from ideation to implementation of projects within Think Jam’s innovation incubator, Labs, an integral part of the entertainment marketing agency’s investment in R&D.
  • Focus was on projects that help drive technological innovation for the Entertainment Industry we serve.
  • FUEL Intelligence was born from Think Jam Lab's.

Group Strategy Director

Nov 2004Mar 2015 · 10 yrs 4 mos · London, United Kingdom

  • As Group Strategy Director of Think Jam, I led a global team, being instrumental in conceiving and developing digital marketing strategy frameworks for some of the most successful global entertainment brands and franchises of the last decade.

Social audience studios

Executive Consultant - Global Brands and Personal Brands

Mar 2019Present · 7 yrs 2 mos · Hybrid

  • As a Brand and Personal Brand Consultant, I work with global brands, high-profile leaders, and executives to build powerful brand playbooks grounded in authentic storytelling frameworks. My mission is to help clients discover and define their unique narrative, translating it into strategies that enhance visibility, credibility, and influence. Whether guiding C-Suite executives in refining their personal brands or shaping the market presence of dynamic startups, I leverage proven methodologies to position clients as leaders in their industries.
Brand DevelopmentBranding & IdentityBrand StrategyBrandingPersonal Branding

Fuel intelligence

CEO

Mar 2015Mar 2019 · 4 yrs · London, United Kingdom

  • As a proven strategic leader, director, and decision-maker, I was CEO of Fuel Intelligence, incubated within Think Jam - driving the vision and innovation of the business, recruiting dynamic clients, and leading the passionate team. Clients Included: Disney, Marvel, Star Wars, PIXAR, FOX, Warner Bros., and Universal.
  • Built for the entertainment industry, by the entertainment industry, FUEL provides companies with a critical, efficient means of tracking and evaluating their local or international marketing campaigns in real-time, allowing decision-makers to make key data-driven decisions with more confidence and better results.

Consultant and investor

Digital Strategy Executive

Apr 2000Nov 2009 · 9 yrs 7 mos

  • Consulting and Investing in online businesses within the Media, Sports and Entertainment industry

Mit consultants - the knowledge transfer company

Management Consultant

May 1997Apr 2000 · 2 yrs 11 mos · London, United Kingdom

  • Digital Brand Strategy consultant for global brands including IBM and Hewlett Packard

Lloyds of london

Underwriter

May 1991May 1997 · 6 yrs · London, United Kingdom

  • Lloyd's of London Underwriter focusing on Personal Accident insurance for the global sports and entertainment industry

Education

University of Westminster

BA Hons — Business Studies

Jan 1990Jan 1991

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