Mariana Bukvic

Head of Design

Burt, New York, United States23 yrs 5 mos experience
AI Enabled

Key Highlights

  • 20+ years of experience in design leadership.
  • Led design for major brands like Nike and Netflix.
  • Expert in user-centric design and brand strategy.
Stackforce AI infers this person is a B2C design leader with extensive experience in digital product and brand design.

Contact

Skills

Core Skills

Design LeadershipDigital Product DesignUser Experience (ux)Ui/ux Design

Other Skills

design languageDesign SystemUX designUI designVisual DesignMobile Interface DesignProduct VisionDesign ThinkingArtificial Intelligence (AI)Content DesignDesign StrategyBrand DesignMulti-platformUser Experience (UX/UI)Creative Direction

About

I’m a multi-disciplinary design leader with 20+ years of experience, envisioning and launching digital experiences for global brands. My passion is to design experiences that have a meaningful and positive impact in people’s lives. I believe that great design has the ability to shape culture, improve people’s lives, create emotional connections, drive engagement, resulting in ROI that grows the business. / Experience Throughout my career I’ve achieved a wide variety of experiences, from leading, managing and building multi-disciplinary design teams that define the vision and execution of multi-platform digital products and services, brand experiences, content creative direction, digital advertising campaigns, intersection of digital and physical and everything in between. My core expertise is in the intersection of digital product and brand design. In my design and strategic process I create the connection points for how all facets of design (visual/UX/brand/content) come together to truly represent the right strategic outcome, brand expression with best-in-class user-centric design. In Brazil and the USA I had the opportunity to work with an incredible range of industries, disciplines and cultures, which allows me to have a very broad view when approaching business and design problems, plus win awards. Brands such as: Nike, NBC Sports, Starwood SPG, Tommy Hilfiger, Tumi, Estée Lauder, Levi’s, Puma, Theory, Steve Madden, Globe and Mail, Google, Motorola, Adobe, Sony Pictures, Coca-Cola, Sprite, Glaceau Vitamin Water, Webby Awards, NY.gov. / Leadership Style I cultivate a nurturing environment for teams to explore their full potential and bring their best every day. I foster a culture of openness and honesty where teams can safely bring diverse perspectives. I believe in inclusive design practices of co-creation that are user-centric in its core. / Specialties Design Leadership, Visual Design, User Interface Design (UI), User Experience Design (UX), Branding & Brand Strategy, Brand Experience Design, Service Design, Content Creative Direction, Motion Design & Interactive Prototypes, User Research, Design Team Building, Creative Leadership, Design Management, Creative Strategy, GenAI, AI. / Awards Cannes Cyber Lions, London International Awards, Clio Awards, Commarts interactive design, D&AD, FWA site of the day, Webby Awards, CommunicatorAwards, IMA

Experience

23 yrs 5 mos
Total Experience
2 yrs 3 mos
Average Tenure
5 mos
Current Experience

Thistle

Head of Product Design

Jan 2026Present · 5 mos · Remote

Netflix

Creative Design Manager, Design Foundations

Jan 2025Sep 2025 · 8 mos · Remote

  • Leading and defining design language for Netflix's digital ecosystem of products.
Design Leadershipdigital product designdesign languageDesign SystemUX designUI design+1

Hinge

VP of Product Design

Jan 2023Jul 2024 · 1 yr 6 mos · New York City Metropolitan Area · Hybrid

  • I led a multidisciplinary team in shaping the end-to-end UX/UI of the iOS and Android apps, driving innovation, engagement, and growth. I expanded the design organization by over 100% while establishing foundational systems—design systems, accessibility standards, operational workflows, and the PDLC—to elevate quality and scale. I also spearheaded a new long-term product vision, integrating AI-driven personalization to define a 0→1 paradigm shift in online dating and evolve the brand’s design language for the product. In addition to design leadership, I partnered closely across Marketing, Tech, Research, Comms, and Safety, defined new go-to-market collaboration models, and contributed to critical organizational efforts including annual planning, process optimization, and re-org strategy.
digital product designDesign LeadershipUser Experience (UX)UI designMobile Interface DesignProduct Vision+6

Nike

3 roles

Sr. Director, Digital Product Design

Nov 2020Jan 2023 · 2 yrs 2 mos

  • I led the Design Foundations team responsible for the digital foundation that powers Nike’s personalized consumer-anywhere experiences at scale. Led the design, advocacy and adoption of Nike’s Podium Design System. Partnered with cross-functional teams on content, copy, standards, motion/3D, design guidelines for go-to-market and digital-led branding that brings Nike’s brand ethos to life in our digital product ecosystem. Supported leadership with strategic and vision presentations. Briefly oversaw a team responsible for 30+ Digital Marketing, Content and Commerce internal tools.
  • Skills: Design Leadership · Design System · Digital Product Design · Brand Design · Multi-platform · User Experience (UX/UI) · Creative Direction · Creative Strategy · Visual Design
Design LeadershipDesign SystemDigital Product DesignBrand DesignMulti-platformUser Experience (UX/UI)+3

Sr. Creative Director - Global Digital Design/Studio

Promoted

Oct 2019Nov 2020 · 1 yr 1 mo

  • I led the Digital Design Studio responsible for establishing the creative vision and foundational design standards that power Nike’s digital experiences. I drove the creation, advocacy, and enterprise-wide adoption of the Nike Digital Experience and Interface Standards, ensuring consistency and excellence across product and content. I also partnered closely with Nike’s executive team, supporting them with high-impact strategic communications.
digital product designProduct VisionDesign ThinkingVisual DesignWeb DesignUser Experience (UX)+5

Design Director - Nike Training Club App

Mar 2015Oct 2019 · 4 yrs 7 mos

  • Responsible for the end-to-end design and user experience vision of the Nike Training Club app, including App Store and Google Play content in 20+ languages. Launched a fully redesigned app transitioning the audience from targeting women only to all inclusive in 2016. Led the UX and content vision of the first fitness subscription service from Nike with NTC Premium, launched in 2018.
  • Defined and executed a brand new creative direction of the Premium workouts and training plan content for global scale.
  • Skills: Design Leadership · User Experience (UX) · User Interface Design · Visual Design · Content Strategy · Content Creation · Mobile Applications
Design LeadershipUser Experience (UX)User Interface DesignVisual DesignContent StrategyContent Creation+1

Code and theory

Creative Director

Apr 2014Feb 2015 · 10 mos · New York City Metropolitan Area

  • Provided leadership in creative concepting, strategy and design direction of multi-platform product design. Projects range from digital publishing design, responsible web design websites, mobile and tablet apps, ecommerce, service design, digital installation, loyalty programs. Directly manage, hire and lead a visual design team. Responsible for project scoping, new business engagements, resourcing, oversight of multiple concurrent projects from start to delivery.
  • Clients: NBC Sports, Starwood SPG, Tommy Hilfiger, Globe and Mail, Webby Awards, Rockwellgroup, NY.gov
  • Skills: Design Leadership · UI/UX Design · Visual Design · Editorial Design · Service Design · E-Commerce · Creative Strategy
Design LeadershipUI/UX DesignVisual DesignEditorial DesignService DesignE-Commerce+1

Fluid

2 roles

Creative Director

Jun 2011Mar 2014 · 2 yrs 9 mos

  • Provide leadership in creative concepting, strategy and design direction of multichannel brand experiences. Deep knowledge of omnichannel, ecommerce, retail brand experience ideation that merge e-commerce and content. Developed various web and mobile redesigns, photo and video art direction, OLA, social media and digital in-store concepting. Directly manage, hire and lead a visual team as well as video production companies, photographers and copywriters. Responsible for project scoping, timelines, new business engagements, resourcing, oversight of multiple concurrent projects from start to finish.
Resource AllocationProduct Vision

Associate Creative Director

Jan 2011Jun 2011 · 5 mos

Resource Allocation

Your majesty

Associate Creative Director

Nov 2010Jan 2011 · 2 mos · New York City Metropolitan Area

  • Focus on concepting ideas, branding, creative strategy, visual and interaction design, for various digital platforms such as web, mobile, touch screen. Client interface and presentations on a regular basis. Worked closely with producers to scope project timelines, proposals and resources.
Resource Allocation

Akqa

2 roles

Associate Creative Director

Feb 2010Oct 2010 · 8 mos

Senior Art Director

Feb 2008Feb 2010 · 2 yrs

  • Main expertise in concepting ideas and visual ideation for various digital platforms such as web, mobile, touch screen, OOH. Worked tightly with creative directors, copywriters, designers, developers, Ux, strategists and third-party companies to achieve targeted experiences for clients. Client interface and presentations on a regular basis. Closely coached and inspired designers on a daily basis. Project range varies from integrated campaigns with ad agencies partners to online experiences, mobile applications, motion graphics and social marketing.

R/ga

Art Director

Jun 2007Jan 2008 · 7 mos

  • Experience in transitioning a brand digitally while going through a global rebranding and repositioning. Led the nikewomen.com website redesign and creation of web experiences in collaboration with creative directors, copyrighters, interaction and visual designers with focus on sportswear for young women. Conducted and managed projects on a regular basis with the creative and technology team.

Big spaceship

Art Director

Jul 2006Jun 2007 · 11 mos

  • Created experiential brand concepts in collaboration with creative and design directors, copyrighters and designers. Conducted and managed projects with the creative and technology team. Inspired and coached designers on a daily basis. Experience with concepting, UI, UX design, art direction, visual design, animation.
  • Clients: Sony Pictures, Nike, Glaceau Vitamin Water

F/nazca saatchi & saatchi

Art Director

Jul 2003May 2006 · 2 yrs 10 mos

  • Focus on integrated campaigns for digital media. In charge of creating concepts in collaboration with creative directors, copyrighters and design team. Conducted and managed projects with the creative and technology team. Oversight of external resources like Photographers, Illustrators and Film productionCompanies. Experience with concepting, art direction, design, animation, illustration.
  • Clients: Nike, LG electronics, Ambev Skol, Claro, Ambev Brahma, Flor, Campana Brothers, Embratel, Rainha (Alpargatas), Sagatiba, Ambev Antarctica Guarana

Tribo interactive

Art Director

Jan 2001Jan 2003 · 2 yrs

  • Brand websites, illustration, animation, brand corporate guidelines.
  • Clients: Coca-Cola Light, Nestlé, Johnson&Johnson.

Education

Universidade Estadual Paulista Júlio de Mesquita Filho

Bachelor of Arts (BA) — graphic design

Jan 1995Jan 2000

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