Mark Baker

Director of Engineering

Huntsville, Alabama, United States10 yrs 10 mos experience

Key Highlights

Achieved 157% growth at Verizon Wireless.
Built $2M+ pipeline with over $550K closed revenue.
Expert in SaaS and AI environments.

Stackforce AI infers this person is a SaaS Revenue Operations expert with a strong focus on sales strategy and execution.

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Skills

Core Skills

Gtm OperationsSales ManagementTeachingMarketingRevenue OperationsSales EnablementChannel SalesAccount Management

Other Skills

GTM infrastructureCRM architecturefull-funnel dashboardscompensation modelsengagement frameworksenablement assetsdashboardsautomationreportingprocess designsales process documentationterritory and quota designlead scoringKPI dashboardsterritory design

About

I sell and I build, and I try not to take myself too seriously while doing it. My career has been a mix of carrying quota and building the systems that make revenue predictable — and honestly, I think doing both makes me better at each. I know what it feels like to be in a broken process trying to close a deal, so when I build, I build for the seller. And when I sell, I understand the machine behind me. The numbers have held up along the way: 157% at Verizon, 151% at Sangoma, 120% at HubSpot. I've worked complex deals with organizations like Oracle, Panasonic, PandaDoc, the Pheonix Area School District and built pipeline from zero to $2M+ that converted to over $550K in closed revenue. I'm at my best in SaaS and AI environments where things are moving fast, the playbook isn't finished yet, and someone needs to figure it out without a lot of hand-holding. I like the mess. I'm good at bringing order to it. When I'm not in dashboards or working a deal, I'm with my wife Katelyn and our kids, or playing guitar in whatever band will have me. 📞 443-824-4520 📧 mark.d.baker9@gmail.com

Experience

10 yrs 10 mos

Total Experience

2 yrs

Average Tenure

10 mos

Current Experience

Para consulting

Director of GTM Operations

Jul 2025 – Present · 10 mos · Huntsville, Alabama, United States · Remote

Joined PARA at an inflection point and built the GTM infrastructure needed to scale; standardized processes, CRM architecture, full-funnel dashboards, compensation models, engagement frameworks, and enablement assets - creating a repeatable revenue motion for a growing sales team.
The results since October: $2.08M in pipeline created (up 80%), average deal size up 12.56% to $25.5K, deal velocity improved from 68 to 54 days, and lead qualification time cut from 21.5 to 14.1 days.
Shifted the revenue motion toward a more disciplined model focused on fit, efficiency, and scalable growth — realigning sales ownership, launching a structured expansion motion, and sharpening positioning to prioritize high-fit deals.
Since joining in July, PARA has grown documented closed revenue from $788K to $1.13M while deal creation has accelerated dramatically: 358 deals created in under 8 months compared to 141 in the prior 3 years combined.

GTM infrastructureCRM architecturefull-funnel dashboardscompensation modelsengagement frameworksenablement assets+2

Revpartners

Revenue Operations Strategist

Apr 2025 – Jul 2025 · 3 mos · Huntsville, Alabama, United States · Remote

Consulted with B2B organizations to build scalable revenue operations infrastructure across marketing, sales, and customer success. Specialized in CRM architecture, automation, reporting, and process design to improve revenue predictability and operational efficiency.

CRM architectureautomationreportingprocess designRevenue OperationsSales Management

Wallace state community college - hanceville

Adjunct Professor - Business & Marketing

Jan 2025 – Present · 1 yr 4 mos

Courses:
Principles of Marketing
Entreprenurial Marketing
Entreprenurial Finance
Small Business Management
Business Planning

TeachingMarketing

Rippleworx

Sr. Revenue Operations and Sales Enablement Leader

Jun 2024 – Mar 2025 · 9 mos

Served as the operational core of a revenue transformation led in partnership with a private equity-backed CRO and VP of Marketing. Provided the ground-level context, recommendations, and execution that shaped the direction of the entire GTM buildout — and delivered on it.
Built the full stack from scratch: sales process documentation, territory and quota design, lead scoring, nurture tracks, KPI dashboards, partner lead handoff automation, and CRM architecture to support a 5-person sales team. Grew pipeline by $1.5M within 6 months of the initiative launching.

sales process documentationterritory and quota designlead scoringKPI dashboardsSales EnablementRevenue Operations

Hubspot

Channel Account Manager

Jun 2022 – Jun 2024 · 2 yrs · Remote - Huntsville, AL

Carried and exceeded a monthly MRR quota through strategic partner development, finishing at 120% of goal. Managed joint GTM execution with partners serving customers including PandaDoc and others across the SaaS ecosystem.
Led the development and execution of joint business plans, including Go-To-Market, sales, and marketing strategies.
Coordinated with partners’ technical, sales, and marketing teams to implement GTM strategies with HubSpot.

strategic partner developmentGTM executionjoint business plansChannel SalesSales Management

Sangoma

2 roles

National Cloud Partnerships Manager

Oct 2021 – Jun 2022 · 8 mos

Built Sangoma's national cloud brokerage with firms AppDirect and Sandler Partners from $0 to $25K+ MRR within 9 months. Developed and executed joint GTM plans, enablement programs, and sales strategies across both partner networks, finishing at 144% of goal over tenure.

GTM plansenablement programssales strategiesChannel SalesSales Management

Sr. Account Executive

Dec 2018 – Sep 2021 · 2 yrs 9 mos

Managed a full-cycle enterprise sales motion across SMB to large enterprise, selling on-premise and cloud-based communications systems with deal sizes ranging from $5K to $1.3M ARR.
Finished at 151% of goal and held the #1 and #2 spots on the company's Hall of Fame for both monthly and quarterly closed revenue.
Closed the largest Switchvox deal in company history: a $1.2M enterprise deployment with a major Phoenix-area school district- navigating a complex, multi-stakeholder buying process from prospect to close.
Managed 160+ active opportunities simultaneously while maintaining relationships across technical, operations, and C-suite contacts at accounts including Panasonic.

enterprise sales motionrelationship managementSales ManagementAccount Management

Verizon wireless

2 roles

Business Account Manager

Promoted

May 2017 – Sep 2018 · 1 yr 4 mos

Managed a territory of SMB and mid-market accounts across Northeast Alabama, consulting on technology, efficiency, and cost management from prospect through close. Achieved 157% YOY growth in 2018 and 129% in 2017.

technology consultingcost managementSales ManagementAccount Management