Mayur Gupta

CEO

Miami, Florida, United States25 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Forbes World's Top 50 CMO recognition.
  • Led Spotify's growth from 30M to 100M subscriptions.
  • Expert in scaling growth stage companies.
Stackforce AI infers this person is a FinTech and MarTech growth leader with extensive experience in digital transformation.

Contact

LinkedIn

Skills

Core Skills

Growth StrategyMarketing Leadership

Other Skills

AJAXAcquisition ChannelsAdvertising SalesAnalyticsBloggingBusiness IntelligenceBusiness StrategyCMSCRMConference SpeakingContent StrategyCreative DirectionCustomer RelationsCustomer ServiceData-Driven Marketing

About

🚀 Forbes World's Top 50 CMO | Board Director | Growth, Product & Marketing Leader | Investor With over 25 years of experience at the intersection of marketing, growth, and product, I specialize in scaling growth stage companies, driving global adoption, and building high-performing teams. As the Chief Growth Officer at Kraken, one of the world's leading FinTech platforms, my mission is to accelerate global crypto adoption and advance financial and economic freedom. Leading Growth at Kraken: I oversee Kraken’s end-to-end Growth Engine, combining global marketing, product growth, growth engineering, design, growth analytics, and user research to: ✅ Drive global user & revenue growth with strong unit economics. ✅ Optimize product-market fit to scale adoption and engagement. ✅ Expand the Kraken brand & acquisition engine to create and capture demand. Beyond Kraken 🔹 Board Member & Advisor: I sit on the Board of Adtalem (NYSE:ATGE) and D’Addario, providing strategic guidance on digital transformation. 🔹 Investor & Mentor: I support early-stage startups in FinTech, HealthTech, and MarTech, helping founders scale growth. 🔹 Growth & Marketing Leadership: Prior to Kraken, I led growth, marketing, and business transformation at Gannett | USA Today Network, led growth at Spotify, Freshly (acquired by Nestlé), and Kimberly-Clark as its first-ever Chief Marketing Technologist. I am passionate about blending creativity with data, technology with storytelling, and marketing with product-led-growth to create sustainable, exponential growth. Let’s connect and build what’s next. 🚀

Experience

25 yrs 5 mos
Total Experience
3 yrs 3 mos
Average Tenure
4 yrs 1 mo
Current Experience

Kraken digital asset exchange

2 roles

CMO & Growth GM

Promoted

Aug 2024 – Present · 1 yr 10 mos · Miami, Florida, United States

  • Responsible for overall Growth for Kraken, one of the world's oldest and largest FinTech platforms rooted in crypto, with a mission to drive global adoption of crypto and getting the world closer to financial and economic freedom.
  • Capabilities and teams that I manage to run this Growth Engine:
  • 1. Global Marketing & Creative Studio
  • 2. Product Growth teams
  • 3. Growth Engineering
  • 4. Growth Design
  • 5. Growth Analytics
  • 6. User Research
  • The key outcomes that the Growth Engine is accountable for:
  • 1. Step-change user & revenue growth globally
  • 2. Continue to understand and optimize towards product-market-fit
  • 3. Do both the above with strong unit economics & payback period
  • The core inputs to Growth that we care about:
  • 1. Growth of the Kraken brand - creating new demand
  • 2. Growth of Kraken's user acquisition engine - capturing that demand w efficiency
  • 3. Growth of Kraken's product value through scaled product adoption & utilization - retaining that demand, maxing LTV and retention curves
Global MarketingProduct GrowthGrowth EngineeringGrowth DesignGrowth AnalyticsUser Research+2

CMO

Apr 2022 – Jul 2024 · 2 yrs 3 mos · Miami, Florida, United States

Adtalem global education

Board Director [NYSE: ATGE]

Aug 2021 – Nov 2024 · 3 yrs 3 mos · Greater Chicago Area

Flo health inc.

Advisor to CEO

Mar 2021 – Mar 2022 · 1 yr

Gannett | usa today network

2 roles

Chief Marketing & Strategy Officer

Sep 2020 – Apr 2022 · 1 yr 7 mos

Member Board Of Directors

Oct 2019 – Sep 2020 · 11 mos

Freshly

Chief Marketing Officer

Jan 2019 – Jun 2020 · 1 yr 5 mos · Greater New York City Area

American marketing association

Board Member

Jan 2017 – Dec 2018 · 1 yr 11 mos · Greater Chicago Area

Spotify

VP, Growth & Marketing

Jul 2016 – Jan 2019 · 2 yrs 6 mos · Greater New York City Area

  • Mayur Gupta is the Global VP for Growth & Marketing at Spotify. Took the paid subscriptions from 30M in 2016 to 100M by 2019.
  • Led growth for both the free and subscriber user base with data driven, micro-targeted, always-on experiences; experimenting new acquisition channels, organic loops, business models, partnerships and retention strategies. Responsible for transforming marketing into a growth machinery that is held accountable for quantitative return on the marketing investment across Install/Regs, DAU, MAU, Subs & maximizing LTV. Uses data-driven marketing to deliver contextual experiences for both fans and artists; inspiring behavioral change and ongoing participation; maximizing top line growth with targeted acquisition and longitudinal user engagement through the journey that drives lifetime value.

D'addario & company, inc.

Board Member

Mar 2016 – Feb 2024 · 7 yrs 11 mos · New York, United States

Healthgrades

SVP, Head of Digital Platforms

Aug 2015 – Sep 2016 · 1 yr 1 mo · Greater Chicago Area

Ibm

Board Member, CMO Advisory Board

Apr 2014 – Aug 2016 · 2 yrs 4 mos · NYC

Kimberly-clark

Global Head, Marketing Technology & eCommerce

Aug 2012 – Aug 2015 · 3 yrs · Chicago

Sapientnitro

5 roles

Technology Director - Marketing Technology & Strategy

Jul 2009 – Aug 2012 · 3 yrs 1 mo

Director, Product Management, AdTech & MarTech Platform Bridgetrack

Jul 2007 – Jun 2009 · 1 yr 11 mos

  • Lead the marketing technology and innovation practice for the largest production studio within SapientNitro with a total strength of more than 200 people. Responsible for all interactive marketing technology solution delivery across SapientNitro's clients, covering multiple leading consumer goods, QSR & other global brands & clients as well as the overall revenue and growth for the P&L.

Sr. Product Lead, AdTech Platforms - BridgeTrack

Jan 2006 – Jul 2007 · 1 yr 6 mos

Manager Technology (J2EE Enterprise Architect)

Jan 2005 – Jan 2006 · 1 yr

Senior Java Developer

Oct 2001 – Dec 2004 · 3 yrs 2 mos

Hcl technologies

System Developer

Oct 2000 – Sep 2001 · 11 mos

  • Software engineer for an n-tiered web application for a large client in financial domain. Worked with Java & C++ during this period.

Education

Institute of Management & Technology

Masters in Computer Science — Major

Jan 1998 – Jan 2001

Venkateswara College, Delhi University

BA — English

Jan 1995 – Jan 1998