Meenu Thakur — Digital Marketing Specialist

As a PPC Executive and Digital Marketing Specialist at IJRDO Journal, I gained three years of hands-on experience in managing and optimizing PPC campaigns across Google Ads and Meta Ads. I specialized in maximizing ROI and ROAS through strategic bid management, audience segmentation, and conversion rate optimization. My expertise extends to end-to-end campaign tracking, performance analysis, and A/B testing to enhance ad efficiency. I have in-depth experience with Google Analytics for data tracking, user behavior analysis, and goal conversion measurement. Additionally, I am proficient in Zoho CRM for lead management, campaign automation, and performance reporting. I have a strong background in budget allocation, competitor analysis, keyword research, and funnel optimization. My ability to leverage data-driven insights ensures continuous improvement in digital marketing strategies, delivering measurable business growth.

Stackforce AI infers this person is a Digital Marketing Specialist with a strong focus on PPC and data analytics.

Location: Gurugram, Haryana, India

Experience: 5 yrs 1 mo