Sep 2022 – Present · 3 yrs 9 mos

• Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top down. I am honored to have joined the UK chapter as a founding member.

Mar 2018 – Oct 2020 · 2 yrs 7 mos · Burlington, MA

• Behind award-winning films, videos, music recordings, TV shows, live concerts and news broadcasts is Avid Everywhere — providing content creators with the tools to make, manage, store, distribute and monetize content.

Oct 2014 – Oct 2017 · 3 yrs

Feb 2011 – Oct 2014 · 3 yrs 8 mos

Jun 2010 – Feb 2011 · 8 mos

• Manage a global team of business development professionals who are responsible for building and nurturing pipeline for the 3rd largest ERP company in the world.

Jan 2008 – Jun 2010 · 2 yrs 5 mos

• Led product positioning and demand generation activities for North America, Latin America and South America for $2.3B provider of enterprise software applications.

Jan 2002 – Jan 2008 · 6 yrs

• Head of solutions marketing for 700+ million global enterprise software organization and is accountable for creating the global marketing strategy across all SSA Global solutions. The objective of the solution marketing team is to enable the best return on marketing dollars by building global marketing strategies, plans, and campaigns that help drive the company to exceed revenue goals.
• Key Achievments:
• Marketing lead for successful Initial Public Offering (IPO)
• Created the first solutions marketing organization from the ground up
• Delivered new products to market, resulting in organic revenue growth of 18%
• Managed the marketing integration of 9 acquisitions. The company grew from 175 million to $700 million in revenue in 3 years
• Increased awareness and enhanced the perception of SSA Global by increasing the analyst briefings from average of 2 per quarter to 2 per week and solution press releases from 1 per quarter to 5

Jan 1999 – Jan 2002 · 3 yrs

• Responsible for creating and executing integrated marketing strategy for key target industries. Developed consistent messaging and positioning, which was adopted by sales, service, support and executive team members. Evangelized product positioning to industry analysts, press, customers, sales representatives and executive team. Developed solution bundled packages, motivating sales to sell solutions and customers to buy products.
• Key Achievements:
• Executed market segmentation and analysis which defined three key strategic markets; Hospitality, Process Manufacturing and Healthcare, resulting in increased revenue and profitability
• Managed the integrated marketing launch for new ERP, HR, and Financial Management solutions, increasing revenue by 15% in one year.
• Provided sales support, enabling sales to maximize qualified lead pipeline and reduce average sales cycle from 12 to 9 months

Jan 1994 – Jan 1999 · 5 yrs

• Responsible for successfully delivering labor management solutions to the manufacuring industry. Developed and managed a global budget for manufacturing business unit. Influenced global revenue objectives by providing quanitifyable data to support the market opportunity and product competitiveness
• Key Achievements:
• Developed lead generation programs which resulted in more than 20% increase in manufacturing divisions’ sales pipeline in first year
• Managed the launch of new manufacturing solutions, increasing revenue of product by 15% in first six months
• Created 60 customer stories and references for manufacturing division
• Created standardized packaging for all Kronos manuals, product CD’s, implementation kits, and other delivery materials