Michael Fisher

Founder

San Francisco, California, United States4 yrs 7 mos experience

Most Likely To Switch

Key Highlights

Founded a candy brand revolutionizing the non-chocolate category.
Captured a new customer base with innovative branding.
Launched products in major national retailers.

Stackforce AI infers this person is a Food and Beverage entrepreneur with a focus on innovative product development and brand strategy.

Contact

About

Most better-for-you brands look “healthy”. Boring packaging. Sterile branding. Zero personality. Not Rotten. We make low-sugar candy with premium, better-for-you ingredients but with all of the nostalgia and personality you expect from your candy. From Dr. Rotten to Franky Freak, we’ve built a universe of characters that will end on your TV screen one day! Since launching, we’ve: • Developed products that compete with billion-dollar brands • Captured a completely new customer base (70% of our customers are new to better-for-you candy!) • Launched in major national retailers We’re revolutionizing the non-chocolate candy category, one of the fastest-growing segments in candy. I’m always up for connecting and chatting about building better-for-you products and brands that don’t force people to compromise. And don’t forget to Feed Your Freak some Rotten!

Experience

4 yrs 7 mos

Total Experience

1 yr 10 mos

Average Tenure

2 yrs 7 mos

Current Experience

Rotten

Founder & CEO

Oct 2023 – Present · 2 yrs 7 mos · Los Angeles, California, United States

Freakishly delicious candy with way less sugar! #FeedYourFreak
Shop here: https://www.eatrotten.com/

Venture for america

2019 Venture For America Fellow

Jan 2019 – Jan 2021 · 2 yrs

Venture For America is a fellowship for recent grads who want to learn how to build a business while making an impact. VFA Fellows get training and join a startup in an emerging US city, where they live and work for two years at one of our hundreds of partner companies. They learn hands-on what it takes to build a company, while getting the mentorship, network, and ongoing support to prepare themselves to become successful entrepreneurs. Our goal is to spark job growth in cities that need it by sending our top-talent to help grow the businesses that will make it happen. Learn more at www.ventureforamerica.org.

Carewell

Head of Growth

Jan 2019 – Jan 2020 · 1 yr · Charlotte, North Carolina, United States

Carewell is a family-founded company with a mission to improve the lives of caregivers and their loved ones. Our story began when we needed access to the best caregiving products from a trusted company that we could also turn to for information and guidance. What we were looking for didn't exist, so we created Carewell to provide better care through simple, reliable, personalized service and education.