Michelle Cristina Bühler — Co-Founder
As a versatile professional comfortable in both startup and corporate environments, I translate the discipline of a sports enthusiast into a relentless drive for excellence in the workplace. Over nearly seven years at Salesforce, I’ve built marketing strategies and delivered go-to-market programs that generate ~30% of the country’s pipeline. I partner closely with my Swiss sales team and consistently deliver double-digit annual growth by focusing on speed, prioritisation and measurable ROI. My superpower is my drive: I run projects from concept to delivery. That means fast ideation, focused experiments and scalable processes. I bring cross-functional leadership, data-driven decision-making and relentless follow-through to every initiative. On the entrepreneurial side, I co-founded Elevate Gym and launched two locations within 18 months. I'm proud to have built a brand that challenges the status quo in Switzerland’s fitness market and grew to >3'000 members using organic, community-first tactics - with zero paid budget. I also serve as president of an athlete association supporting 20 competitors in national and international events across powerlifting, Hyrox, triathlon and bodybuilding - reinforcing my belief that performance, discipline and community build winning cultures. As a marketing guest lecturer, I teach how to build high-performing brands, attract customers organically and design businesses that scale without chasing every lead.
Stackforce AI infers this person is a Marketing Strategist with expertise in B2B SaaS and community-driven brand development.
Location: Lausanne, Switzerland
Experience: 7 yrs
Skills
- Marketing Strategy
- Demand Generation
- Pipeline Generation
- Marketing Contribution
- Account-based Marketing
- Revenue Generation
- Brand Development
- Client Acquisition
Career Highlights
- Generated ~30% of the country's pipeline at Salesforce.
- Co-founded Elevate Gym, achieving 3,000+ members organically.
- Served as president of an athlete association supporting 20 competitors.
Work Experience
Volodalen
Instructor - Marketing for Entrepreneurs (3 mos)
Salesforce
Field Marketing Lead, Retail & Consumer Goods (4 mos)
Senior Field Marketing Analyst, Retail & Consumer Goods (3 yrs)
Senior Field Marketing Analyst, Entreprise Business Unit (10 mos)
Account-Based Marketing Specialist (2 yrs 10 mos)
ELEVATE Gym SA
Co-Founder (2 yrs 5 mos)
Grey Group
Strategic Planning Intern (2 mos)
Expand International SA
Brand Management & Marketing Intern (1 mo)
MCI Group
Business Development & Sales Intern (6 mos)
Education
Bachelor of Business Administration at Glion Institute of Higher Education
Fitness Training Instructor at FITSPRO
Bilingual Maturity (French-German) with focus on Spanish & Sports at Gymnase Cantonal de Nyon
Bilingual Maturity (French-German) with focus on Spanish & Sports at Kantonsschule Stadelhofen Zürich
