Jan 2024 – Jun 2024 · 5 mos · Remote

Nov 2023 – Nov 2025 · 2 yrs · Hybrid

• Senior product, technology and agile delivery leadership contracting, consulting and mentoring.

Oct 2020 – Jan 2024 · 3 yrs 3 mos · Bishop's Stortford

• Founded during the pandemic, Work From Here was a self-funded co-working space designed to address the isolation and lack of flexibility many professionals experienced while working from home. We launched a new brand, sourced and renovated a physical space, and built a profitable, community-focused business – all within three years.
• Key highlights:
• Developed the concept in response to changing work behaviours and wellbeing challenges during COVID-19
• Created the business from scratch – including sourcing the location, brand development, pricing strategy, and go-to-market plan
• Bootstrapped the business with personal funds and turned it into a profitable operation within the first year
• Built a loyal member base through local partnerships, events, and word-of-mouth
• Exited the business in 2024 following a successful handover to new owners who continue to operate it today
• This experience sharpened my skills in entrepreneurship, local marketing, physical product delivery, and business operations – and reinforced the value of purpose-driven, community-led design.

Nov 2016 – Oct 2023 · 6 yrs 11 mos · Greater London · Hybrid

• 101 Ways is a product-focused technology consultancy that helps ambitious companies deliver better digital products and build high-performing teams.
• As a senior leader, I led complex product and technology engagements across fintech, retail, media, automotive, and health.
• I worked with startups ups, scaleups and FTSE 100 companies to align product strategy with execution, build strong delivery cultures, and accelerate platform growth. My work combined strategic consulting, team leadership, and hands-on product delivery.
• Key highlights:
• Led over 40 cross-functional product and engineering teams across clients including Tesco, DAZN, Sainsbury’s, Tide, Carwow, and Haymarket
• Defined product strategy, ran discovery phases, and conducted readiness assessments to unblock delivery and prioritise investment
• Delivered major e-commerce and fintech platforms, balancing user needs, technical feasibility, and business outcomes
• Advised on architecture, roadmap planning, OKRs, and operating models for product and technology teams
• Introduced agile, lean, and DevOps practices – including TDD, CI/CD, and DORA metrics – to improve delivery speed and quality
• Acted as a trusted advisor to C-level stakeholders on product vision, platform strategy, and transformation
• Created “HOP Together,” a peer group for senior product leaders to connect, collaborate, and scale their impact
• Played a key role in pre-sales, thought leadership, and shaping the consulting practice across the business

Dec 2014 – Nov 2016 · 1 yr 11 mos · London, United Kingdom

• Led data and technology strategy across EMEA, managing a multi-disciplinary team focused on analytics, AdTech, data engineering, and insight generation. Worked with global clients to implement scalable data platforms, drive performance marketing insights, and unlock new product opportunities through technology.
• Key highlights:
• Directed a team of 15 across analytics, data warehousing, Ad Operations, and insight functions
• Delivered data and technology solutions for clients including Netflix, Vodafone, General Electric, Activision Blizzard, and UNHCR
• Developed a bespoke attribution modelling tool for General Electric, mapping the entire customer journey from ad click to purchase of industrial products – including offshore wind turbines
• Advised global clients on AdTech architecture and data strategy – helping them optimise performance and measurement at scale
• Led the development and roll-out of reporting frameworks and dashboards across markets
• Partnered with internal product and media teams to prototype tools that improved efficiency and transparency for both clients and internal teams
• Helped shift the business toward a more data-informed, product-led approach across EMEA

Oct 2012 – Nov 2014 · 2 yrs 1 mo · London, United Kingdom

• Established and led Time Inc. UK’s first dedicated Data Analytics department, supporting 50+ publishing brands with actionable insights, predictive modelling, and data-informed decision-making.
• Key highlights:
• Built and scaled the analytics team from the ground up, establishing best practices across reporting, tooling, and communication
• Delivered insight across editorial, e-commerce, and commercial teams – driving measurable improvements in user engagement and monetisation
• Implemented predictive analytics and statistical modelling techniques to support forecasting and business planning
• Influenced investment, product, and content decisions by embedding data thinking at the executive level
• Acted as a consultative leader across departments, helping business units develop confidence in data-led strategies
• Contributed to early-stage digital transformation efforts as Time Inc. shifted toward multi-channel publishing and commercial innovation

Jul 2010 – Jun 2011 · 11 mos

• Led five cross-functional teams across product management, software engineering, and UX to deliver digital platforms for major publishing brands including NME, Wallpaper*, and Uncut. Aligned product and technology roadmaps with commercial goals and user needs.
• Translated strategic objectives into product roadmaps, leading delivery from concept to launch
• Introduced lean and agile methodologies to improve prioritisation, collaboration, and delivery pace
• Oversaw hiring, coaching, and development of 15+ product managers, engineers, and designers
• Shaped editorial and commercial platform capabilities to drive growth and engagement

Sep 2006 – Jun 2010 · 3 yrs 9 mos

• Owned the end-to-end development of some of IPC’s most visited brand sites – including Mousebreaker, NME, Nuts, Loaded, and Uncut. Worked across editorial, sales, and technology to deliver products that met audience expectations and commercial goals.
• Defined product vision, user experience, and delivery plans for multiple content and gaming platforms
• Championed lean product practices and iterative delivery well ahead of industry maturity
• Successfully launched and optimised digital products that drove audience engagement and ad revenue

Jun 2004 – Sep 2006 · 2 yrs 3 mos

• Managed the engineering team responsible for delivering editorial and commercial projects across IPC’s digital portfolio. Remained hands-on with development while building team capability and delivery structure.

Aug 2001 – Jun 2004 · 2 yrs 10 mos

• Built and maintained websites such as NME.com, contributing to key editorial and commercial initiatives. Gained hands-on experience in PHP, MySQL, HTML, JavaScript, and CSS – laying the groundwork for a career at the intersection of technology, content, and product.

Aug 2000 – Aug 2001 · 1 yr

• Responsible for the scheduling of display advertising across four web sites, in particular the more advance forms of adverting i.e. flash, floating overlays and pop ups.

Jun 2011 – Oct 2012 · 1 yr 4 mos · London, United Kingdom

• Delivered complex, multi-team digital programmes for clients across media and technology, combining agile delivery with deep technical understanding.
• Worked across PMO and engineering leadership roles, culminating in a pivotal delivery role on the launch of YouView – a joint venture between the BBC, ITV, Channel 4, and major ISPs.
• Key highlights:
• Led the successful delivery of the User Interface for YouView’s platform launch, coordinating dependencies across hardware partners, API teams, and internal development squads
• Worked directly with front-end teams and reported progress to the programme board during critical launch phases
• Managed release schedules, milestones, and change impact assessments across a multi-vendor technology environment
• Applied agile methodologies including Kanban and Scrum across delivery streams
• Contributed to improved delivery practices across Accenture’s digital projects in publishing, media, and entertainment
• Developed strong relationships across engineering, design, and commercial functions to maintain pace and alignment under pressure

Jun 2011 – Oct 2012 · 1 yr 4 mos · London, United Kingdom

• Led the successful delivery of the User Interface for the launch of YouView – a major connected TV platform backed by the BBC, ITV, and BT. Coordinated multiple delivery teams and external partners, managed programme dependencies, and played a key role in the platform’s on-time release. Applied agile delivery practices (Kanban/Scrum) and worked across both technical and programme leadership functions.