Jun 2024 – Present · 1 yr 11 mos · Malaysia · On-site

• Leading the end-to-end UI/UX product direction for high-stakes B2B, Corporate, and SME banking platforms across the ASEAN market. I specialize in translating complex financial operations and transaction data into intuitive, scalable digital ecosystems like the NGB Cash Management platform and the award-winning CIMB OCTO Biz app.
• Key Achievements & Impact:
• Massive Scale & Financial Impact: Architected transaction workflows that successfully processed 540,000+ YTD transactions, supporting a total value exceeding MYR 1.26 trillion.
• Award-Winning SME Rollout: Spearheaded UI/UX initiatives for CIMB OCTO Biz, contributing to rapid user adoption that onboarded over 50% of the SME client base and processed RM17 billion in its rollout year. (Awarded "Best Digital SME Financing in Malaysia" - The Asian Banker).
• Design System Leadership: Established, managed, and scaled the NGB Design System, directing an architecture of 1,000+ components to drive strict UI consistency and accelerate developer handoff across the banking ecosystem.
• UX-Driven ROI: Redesigned core Login and Self-Service modules, resulting in zero negative post-launch feedback and significantly reducing the manual support burden on the Customer Service team.
• Cross-Functional Strategy: Partnered directly with Product Owners and Engineers to bridge the gap between technical feasibility, raw transaction data capture, and user-centric SME cash flow dashboards.
• AI Integration: Championed the use of AI tools to accelerate UX operations, from generating microcopy and evaluating design variances to conducting landscape research.