Jul 2025 – Jan 2026 · 6 mos · Charlotte, North Carolina, United States · Hybrid

• Completed 6 months contract
• Lead end-to-end product lifecycle for new credit card offers, from ideation and business case
• development through execution, launch, and go-to-market strategy, ensuring alignment with customer
• acquisition and engagement goals.
• Collaborate with marketing, business, compliance, legal, and risk teams to deliver value-driven
• products in a highly regulated environment.
• Utilize CRM (Dynamics 365) to extract actionable customer insights, enabling credit card’s
• targeted sales strategies and optimizing campaign performance.
• Create and maintainanalytics dashboards to monitor KPIs, analyze adoption trends, and inform
• strategic decision-making.
• Apply data-driven approaches to optimize offer design, channel targeting, and marketing effectiveness.
• Partner with analytics teams to identify customer pain points, emerging opportunities, improve portfolio growth, and enhance the end-to-end digital customer journey.

Aug 2022 – Jul 2025 · 2 yrs 11 mos

• Led cross-functional squads through sprint planning, backlog grooming, demos, and retrospectives—delivering complex digital onboarding workflows on time and aligned with business priorities.
• Owned Gen AI pilot execution for commercial subscription/on-demand systems (SoD): Analyzed CRM (Microsoft Dynamics 365) and Adobe data to identify business pain points; delivered unified lifecycle features and planned AI-powered churn prediction & personalized recommendations, boosting retention and upsell rates in OTT platforms.
• Delivered AI-powered Expert Messaging: Designed and shipped NLP chat summarization and AI suggestion engines in CRM, drastically reducing repeat issues and enhancing agent efficiency; CRM integration improved customer profile quality.
• Facilitated UAT sessions with stakeholders and customers, leading demos, defect triage, and sign-offs to ensure high-quality releases and strong risk mitigation controls.
• Built and maintained KPI dashboards (activation rate, journey completion, NPS, error rate) using Google Analytics, Power BI turning insights into data-driven product decisions and continuous improvement initiatives.
• Leveraged CRM data from Microsoft Dynamics 365 to identify customer journey bottlenecks, optimize onboarding flows, and support targeted engagement strategies.
• Backlog management: Translated business requirements into clear, detailed user stories for UI, Backend, Gen AI, and API teams; drove sprint planning, capacity calibration, and PO validation for regulatory and scalability standards (GDPR, PIPEDA).
• Drove customer-centric UX/UI design by integrating persona refinement, VOC feedback loops, and A/B testing—ensuring landing pages and onboarding workflows were optimized for engagement and conversion.
• Mentored junior Product Owners and facilitated internal best practice sessions to mature Agile delivery and strengthen product thinking across the organization.

May 2021 – Jul 2022 · 1 yr 2 mos · Burnaby, British Columbia, Canada

• Led AI-driven personalization and UX overhaul: Analyzed CRM and Adobe Analytics data for UX improvements; implemented Gen AI recommendation engines and optimized onsite search, increasing cross-sell conversions and relevance.
• Managed catalog and lifecycle performance: Structured PIM for scalable commerce features; tracked engagement and sales with Power BI dashboards.
• Coordinated B2B/B2C backlog grooming and Agile ceremonies; delivered user stories for cross-functional squads.
• Collaborated with cross-functional teams (engineering, logistics, marketing, customer service) to ensure alignment of technical delivery with business objectives.
• Conducted competitive benchmarking, customer interviews, and market analysis to identify gaps, shaping a differentiated product roadmap.
• Facilitated Agile ceremonies (backlog grooming, sprint planning, retrospectives) across 3 Scrum teams to improve velocity and cross-department coordination.
• Drove performance optimization initiatives using product analytics and experimentation (A/B testing), influencing prioritization based on data-driven KPIs.
• Led product documentation efforts and maintained structured PRDs and user stories with acceptance criteria for each iteration.
• Championed customer-centric decision-making by incorporating feedback loops from CS, VOC data, and product reviews into development cycles.

Mar 2020 – May 2021 · 1 yr 2 mos

• Go-To-Market Strategy & Digital Expansion: Defined and executed GTM strategies for digital-first shopping product launches, expanding Aurora’s direct-to-consumer e-commerce presence.
• Product Experimentation & Analytics: Introduced data-driven experimentation frameworks, enabling rapid iteration and increasing conversion rates.
• Stakeholder Engagement: Partnered with marketing, supply chain, and customer service teams to ensure seamless fulfillment and delivery of digital products.

Apr 2019 – Mar 2020 · 11 mos

• Delivered 5+ enhancements to reporting dashboards, empowering 100+ project managers to track KPIs like cost variance, site progress, and safety incidents.
• Implemented mobile field apps using React, reducing paper-based workflows and improving real-time data capture.
• Translated complex business needs into clear epics and user stories, aligning delivery with stakeholder goals.
• Enabled real-time project tracking by integrating Power BI, Microsoft Dynamics, and SQL Server for seamless data flow.
• Facilitated collaboration across IT, field teams, and construction operations, ensuring tool usability and adoption.
• Used Power Platform and SharePoint to build operational dashboards and automate workflow reporting.
• Improved data transparency and project oversight through enhanced reporting infrastructure and field input accuracy.
• 📈 Drove Agile execution with JIRA and Azure DevOps, improving iteration speed and delivery consistency.

Jan 2018 – Mar 2019 · 1 yr 2 mos

• Reduced fulfillment delays by 15% by automating logistics workflows like order routing and delivery scheduling.
• Captured and translated complex requirements into actionable user stories aligned with Agile sprints.
• Improved sprint predictability and backlog health through structured grooming and velocity tracking.
• Supported data-driven decision-making using SQL, Tableau dashboards, and advanced Excel analytics.
• Collaborated across ops, product, and dev teams to ensure business-aligned delivery of logistics solutions.
• Created detailed process maps and visuals using Visio and Lucidchart to support workflow redesign.
• Enhanced reporting and transparency with Tableau and SharePoint integration for real-time tracking.