May 2022 – Present · 3 yrs 11 mos · Dubai, United Arab Emirates · On-site

• I am passionate about helping businesses and professionals upskill in Artificial intelligence and advance their careers in the field of data science.
• ▶️ With a 21+ years background in AI and Data Science, I have extensive experience in applicable skills and technologies and have a track record of success in 1000+ job placements of my mentees.
• ▶️ At Decoding Data Science, we offer a range of courses and programs designed to provide learners with the knowledge and skills they need to succeed in the competitive field of data science. Our team of experienced instructors and mentors is dedicated to helping our students achieve their goals and reach their full potential.
• ▶️ I am constantly seeking new opportunities to expand and improve our offerings and am always looking for talented individuals to join our team. If you are interested in learning more about the Data Science Academy, or if you have any questions about our programs, please don't hesitate to reach out
• at connect@decodingdatascience.com

Jul 2021 – Dec 2022 · 1 yr 5 mos · Dubai, United Arab Emirates · On-site

• Heading Advanced Analytics in figuring out the right customer profile, and different selling touchpoints to grow an omnichannel retail business.
• ▶️ During my tenure as a Data Science Manager at Majid Al Futtaim (Carrefour), I achieved a remarkable uplift in sales of 15 million AED in the last quarter across the UAE.
• ▶️ My key accomplishments included developing a powerful dashboard enabling stores to optimize prices and product assortment based on store attributes and customer profiles. I also conducted customer segmentation to drive personalized and targeted sales strategies.

Oct 2020 – Jun 2021 · 8 mos · Dubai, United Arab Emirates

• Heading Data Science to deliver Advanced Analytics use cases to help retail business increase revenue.
• During my time at Nakheel, Dubai, I developed accurate forecasting models for sales and footfall prediction across various properties. I integrated these models with interactive Tableau dashboards and automated C-level reporting to provide valuable business insights.
• Additionally, I utilized National Language Processing (NLP) techniques to categorize maintenance tickets and created a comprehensive dashboard for streamlined ticket management.

Dec 2018 – Jun 2021 · 2 yrs 6 mos

• Talent Supply Chain
• Business Impact: Help our business leaders make insight-driven decision about our people to achieve our talent and business priorities. Drive key analytics driven initiatives aligned with the global HR priority as we shape the HR of the Future.
• 👉 Responsible for defining and implementing new innovations and systems to enable Accenture's Talent Supply Chain (TSC) HR and business processes.
• 👉 Designing systems for accommodating our forecast for demand & supply planning, chargeability and Roll offs, enabling business use the dashboard for making decisions for using Talent optimally.
• Attrition Dashboard
• Business Impact: Was able to save million dollars for Global Accenture in acquisition costs.
• 👉 Attrition Dashboard gives you details of employees who are going to attrite with 6 months using demographics, training, compensation, awards and leaves data.
• 👉 Product uses various machine learning algorithms to learn from historical data and gives consistent and accurate output.
• Tools Used: SAP HCM, Workday, Tableau , Qliksense, Rstudio

May 2014 – Nov 2018 · 4 yrs 6 mos

• Major Highlights
• Assisting Data Engineering and Innovation(DEI) Leadership team in setting up a new vertical for Talent and Human Resource (THR) Analytics
• Leading presales and POC initiatives for setting up THR analytics with existing client base
• Developed solution and operationalizing data analytics projects and setting up teams to support delivery fulfillment activities
• Major Projects
• Microsoft Analytics
• Objective: Go to Person for Analytics & Reporting - Microsoft Sourcing Team
• Developed a solution using machine learning algorithm for Talent Success Profile and scored resume which are probable to be hired.
• Managed the Account for all Analytics needs – Designing, planning and implementation for high end analytics to Microsoft Client
• Developed Tableau and PowerBI dashboard to showcase sourcing story to showcase Leadership
• Accenture- Diversity Analytics
• Objective: Accenture wanted to understand the employee diversity characteristics and how to improve it.
• Developed a logistic regression model to Identify driver for Hiring female employees.
• Designed recruitment funnel to show top of the funnel view in Tableau
• Best Buy- Repeat Caller
• Objective: Retail Client wanted to understand reasons for Repeat calls at Helpdesk and how to reduce the same.
• Used text mapping to get themes for reason for repeat call , analysis and actionable insights and recommendation
• Tools used: SAS Enterprise Guide 5.1, R Studio, Advanced Excel, QDA Miner

Nov 2012 – May 2014 · 1 yr 6 mos · Bangalore

• Social Lead Targeting Project
• Built several Propensity Models using logistic regression for DELL
• Combining online and offline information and generating Social Lead targeting list across regions and segments Digital Analytics.
• Quarterly scoring for different segments and regions. Measurement of ROI numbers of these reports.
• Market basket and sequential analysis for Client’s product using Enterprise miner
• Lead a team of 5 resources including project and capacity planning, Also involved in hiring.
• Tools Used: SAS, Teradata, SFDC, Omniture Sitecatalyst, Google Analytics, Advanced Excel, Lattice SalesPrism, eMiner

Apr 2012 – Nov 2012 · 7 mos

• Digital Analytics
• Developed attribution model to understand exact ROI spends of different digital media channels
• Created Omniture dashboard and custom reports with meaningful web metrics for a leading advertising agency
• Involved in proposals/business development for prospective clients (DA capabilities)
• Involved in Facebook Branding for Absolutdata and Optimizing the website using Google Analytics • Created and analyzed Social Listening and Online Reputation Management reports using Radian
• Tools Used: Omniture Sitecatalyst, Google Analytics, Radian6, Fusion Charts, Qlikview, Microsoft Office, Advanced Excel, VBA, Tableau, Omniture Discover
• Marketing Mix Modelling
• Helped with business pain points like: Key drivers of sales, Volume Due to different drivers, Effectiveness and ROI of different media vehicles, Media planning, Effectiveness of Trade Promotions and Price Elasticity
• Used techniques like linear regression, pathway analysis, multiple regression Hierarchical Bayesian regression etc. to do market mix modelling.
• Worked with data at different granularities and from multiple data sources to develop models.
• Developed what if simulators to see impact of independent variables on Sales.
• Tools used: SAS, SPSS, Teradata, eMiner, R, Microsoft Office, AMOSS, Advanced Excel, VBA

Sep 2011 – Dec 2011 · 3 mos

• Analyzed Expedia Solution Specialists Ltd financial statements, product portfolio & marketing plan and provided recommendations to improve the cash flow and the firm profitability.
• Defined Roles and provided roadmap for growth strategy.
• Led instructive training workshop on Marketing for 26 SME clients. Achieved 95% satisfaction rate.
• Contributed to the paper on ‘Management Control Process'

Jul 2011 – Sep 2011 · 2 mos · Manila

• Drafted and implemented Digital Marketing ( adsense, social media and partners) Strategy
• Analyzed Customer funnel, worked on Google Analytics and managed Google Adwords.
• Email Marketing using Mail Chimp- End to end delivery.
• Market research for new products and features. MVT Testing. Business Development.

Jun 2009 – Aug 2010 · 1 yr 2 mos

• Built Propensity Models for products using logistic regression with online data
• Web Analytics, A/B testing, Dashboarding and Reporting using Omniture Site Catalyst and Brio
• Integrated reseller (amazon) partners on hp.com
• Measure success of website and online marketing initiatives using data and key metrics
• Tools Used: Omniture SiteCatalyst, Omniture Discover, Omniture Test & Target, SAS
• Developing and implementing sharepoint site (MOSS) according to client requirements .
• Creating Custom workflows excel services and automated reporting. End to End solutions for SharePoint site

Jun 2007 – Jun 2009 · 2 yrs

• Ezbuy and Banner Ops: Internet Marketing
• Technological Competencies: Filezila , FTP client, Real media, Photoshop, Image builder , XML editor, Omniture, Brio, MS Acess, SQL
• Worked on implementing a partner on hp.com website Data Analytic of hp.com
• Web Analytics and Reporting using Omniture Site Catalyst ( Adobe Digital Marketing Suite) and Brio ( Hyperion - Oracle Enterprise Performance Management System )
• Integrated reseller partners on hp.com and designed tools for updating of product prices.
• Configuration of new ad campaigns cross regional/ across segments
• Dealing with day to day requests to ensure proper Pricing on HP.com as well as to share expertise on EZbuy
• Configuration changes of countries and Deploying new country configuration.
• e-commerece & data classification activities.

Jun 2005 – Jun 2007 · 2 yrs

• Customer Relationship Management (CRM) -Clarify, EWM and Amdocs
• Client: KPMG, Syngenta, Hutchison ,Vodafone, etc
• Technological Competencies:SQL, Clarify, Data Dictionary, User interface Editor, Data Dictionary Editor, Debugger, Query Analyze , Webmethods, IIS , enterprise Manager , Proxycap, putty, Data Exchange, dd comp and CB exchange.
• My responsibility and work included
• Change request at form level and database level as per client request.
• Analyzing, Designing and Implementing clarify scripts

May 2003 – Jun 2003 · 1 mo · USA

• Software development of a IT application of a warehouse.