May 2020 – Feb 2022 · 1 yr 9 mos · Ad Dammām, Eastern, Saudi Arabia

• About Sary:
• Sary is a Saudi startup, building a 2-sided marketplace product aimed to solve purchase needs for micro and small businesses, and it is providing 2 primary value propositions for our users:
• 1- Stronger bargaining power, for small and micro businesses with relatively small monthly purchases, we offer better bargaining power over prices, as Sary is practically aggregating thousands of small and micro business orders, unlocking better prices.
• 2- Synchronizing the wholesale market, As a marketplace network connecting every available supplier with every available buyer, we offer more purchasing and selling solutions for our users, including, but not limited to: different brands of the same product, availability, or logistics options
• About the Growth Team:
• Growth is built as a cross-functional team, initiating, planning and in some cases executing solo and cross functional projects and activities aimed to protect, optimize and scale the customer funnel on the platform, our work can be described through the following abstract mandates:
• 1- Product-Market-Fit experimentation: in order to expand the top of the funnel (addressable market, depth of penetration in horizontal and vertical segmentation.. etc) the growth team is motivated to spearhead the PMF questions in every potential adjacent market and/or segment, to test Sary's market-fit there, and conduct gap analysis in case the leadership decides to pursue those segments further
• 2- Answering scalability questions: as the company expands and the scale of operation multiplies, the growth team is looked at to predict and proactively identify and help solve any bottlenecks that may slow down the company's exponential growth

Apr 2019 – May 2020 · 1 yr 1 mo

• Roles and Responsibilities:
• Continued assuming the role and responsibilities of my previous title, but were also tasked with additional strategic and key responsibilities:
• o Lead the transition of product development at Mrsool towards more data-driven and user-centric approach, with clear long-term and short-term goals and objectives.
• o Establish a product development department, leading the sourcing, hiring and onboarding of the best available talents in the region, setup the department properly to support the company’s unique position in the market.
• o Work closely with the leadership team and other teams within the company to establish an integrated, reliable and effective channels and feedback loops into the company’s product development plans.
• o Responsible for product growth strategy and market expansion plans, from understanding the market, incorporating changes and improvements and building the operational tools for new markets.
• Key Achievements:
• 1. Moved and delegated the company's product development function towards 7 specialist professionals
• 2. Led strategic discussion with international solution providers in product analytics and engagement platforms, in order to introduce them into the MENA market through partnerships with Mrsool
• 3. Developed the company’s product delivery strategy, capable of realizing the company’s long-term vision while effectively able to support day-to-day operational needs.

Apr 2018 – Apr 2019 · 1 yr

• Roles and Responsibilities:
• o Daily hands-on management on multiple product lines, including backoffice product, consumer apps, and business solutions.
• o Product management internship program, to ensure a steady stream of suitable junior talents joining the company over the upcoming years.
• o Setting up proper, yet lean, channels to incorporate internal and external feedback into the product, across all lines, including back-office and operation products, consumers-facing, and business solutions.
• o Identifying and solving process scalability issues across the platform (mainly focused on backoffice products), and incorporating those solutions into the product strategy and roadmap.
• o Establishing a new product line for business and corporate on-demand solutions.
• o Build and maintain business client relationships for early adopters for Mrsool business products
• o Formally defining the current product value propositions and strategic objectives for the upcoming years, and transforming that strategy into actionable and measurable product delivery plan.
• o Build usage behavior intelligence.
• o Refine market segmentation.
• o Built an effective pricing strategy that ensured the company meets its growth targets.
• Key Achievements:
• 1. A significant annual growth in number of orders and GMV
• 2. Built a new product to unlock a new market for eCommerce on-demand logistics
• 3. Improved operational efficiency in multiple areas, up to 80% in some areas
• 4. Introduced multiple shop and service menu options
• 5. Introduced digital payment option for users

Jul 2017 – Mar 2018 · 8 mos

• Roles and Responsibilities: Evaluate the current product MVP and market fit, restructure the product and technical team, analyse current data in order to transition the product to the growth stage:
• o Product value proposition analysis and perfect customer definition.
• o Team restructure, building and recruiting missing hard-skills.
• o Redefining and documenting the company’s strategy, vision, target market and first segments.
• o Setting up operation process and manual.
• o Deriving Sales strategy from the agreed upon vision, target market and perfect customer definition.
• o Define and implement an agile development process based on short sprints.
• o Rebuild the technology infrastructure, moving away from a throw-away MVP based on OpenCart to our own cart system
• o Refined and documented the company’s Business intelligence requirements, and build insightful dashboards based on it
• Key Results:
• 1. Product grew 470% in transaction volume
• 2. Platform infrastructure rebuilt from scratch
• 3. built a new web-based merchant portal

Oct 2013 – Oct 2016 · 3 yrs · Saudi Arabia, Al-Khobar

• My work over the past years focused on setting up the company’s professional services team, managing client projects to deliver business value by applying methods and techniques of project management and software engineering, the following roles were mainly handled by me:
• o Provide IT consultation for clients and internal teams.
• o Managing software provider partnerships and requirements.
• o Manage cloud ERP Projects.
• o Recruiting, building and training teams.
• o Managing client expectations and conflict resolution.

Jun 2011 – May 2014 · 2 yrs 11 mos

• Roles and Responsibilities: From Scope definition to deployment, I have worked with several teams, both in-house and off-shore, throughout all the development cycles of a wide range of project, some of IT fields related to projects worked on:
• o Cloud-based ERP solutions integration.
• o Web Portal architecture and integration with multiple databases, components and 3rd party modules.
• o REST API client to fetch, store and process data from Twitter. o Provide technical training and assessment for technical staff.

Jun 2010 – Jun 2011 · 1 yr

• Roles and Responsibilities:
• o Conduct requirement elicitation workshops with stakeholders.
• o Plan, schedule and follow up with events.
• o Write various formal and technical documentations (Vision document, SRS, SDD)
• o Visualize ideas and concept via UML diagrams using CASE tools.
• o Update and track project management tools.

Sep 2009 – Aug 2010 · 11 mos

• working part-time holding two Responsibilities:
• 1- Website Administrator:
• o Validate and document stakeholder’s requirements.
• o Communicate requirements to 3rd party developers and verify system’s implementation.
• 2- Preparing publicity materials (banners, brochures ...etc).