May 2021 – Feb 2025 · 3 yrs 9 mos

• Strategy, Optimisation and Process Automation

May 2021 – Feb 2025 · 3 yrs 9 mos

Jul 2020 – May 2021 · 10 mos · Bengaluru, Karnataka, India · Remote

• o Spearheaded the content-to-commerce strategy, increasing user conversion from 3% to 10% by leveraging data segmentation and personalised content delivery, driving higher engagement and sales.
• o Designed and implemented a comprehensive dashboard to monitor key performance metrics, including time spent, user engagement, traffic sources, A/B test results, and content personalisation algorithms, enabling data-driven decisions for product enhancements.
• o Led the execution of a data-driven digital marketing campaign, resulting in a 35% increase in user onboarding and a 20% rise in user engagement through targeted, personalised outreach.
• o Led content strategy to reduce the cost of content and achieve higher retention, engagement, and growth across the platform, resulting in 35% savings in content production cost across the platform.
• o Successfully reached the target of 500,000 daily active users within six months of launch, won award of ‘Most innovative COVID engagement campaign’ from BRANCH, UK.

May 2012 – May 2020 · 8 yrs · New Delhi Area, India · On-site

• o Defined product strategy and data-driven roadmap for customer acquisition and onboarding, achieving 10% increase in conversion and 25% improvement in retention.
• o Secured licensing agreements with 10+ travel partners by developing a proprietary End-to-End CRM platform and launching it as a SaaS product in a successful pilot program.
• o Optimised revenue and cash flow by automating payment processes.
• o Reduced customer acquisition cost by 50% using a predictive analytics model.
• o Conducted competitor analysis and user interviews to understand user needs and inform product design.
• o Developed monetisation strategy for online assets and impressions, generating £90,000 annually from hotel partners like Banyan Tree, Dubai Tourism Board, etc. Created an analytics dashboard to monitor and report the key deliverables, such as impressions, room nights, and video reviews published on social platforms.
• o Established relationships with major API providers in the travel industry and secured the best industry contracts from the hotels and tourism boards.
• o Successfully integrated AI-driven chatbot, increasing engagement by 35%.
• o Developed GTM strategies that boosted product adoption by 45% over 12 months, leveraging a/b test experiments, customer segmentation and data analytics tools to target high-value markets and optimise marketing efforts.
• o Led the development of a strategic product roadmap, driving a 30% increase in market share within 18 months by aligning product features with market demands and customer insights.
• o Conceptualised Global Himalayan Expedition(GHE)– A leadership program focused on sustainability designed for changemakers endorsed by Sir Robert Swan. GHE created a collaborative platform to install solar microgrids in remote villages. 200+ remote villages in the Himalayas have been electrified. Developed a data pipeline to monitor and report the health of the solar grid to key sponsors and the maintenance support team.

Jan 2011 – May 2012 · 1 yr 4 mos · New Delhi

• Stratergize optimal usage of client’s budget and marketing channels across brands, customer segments and geographies
• Sales force effectiveness for a Legacy US Airline - standardized contract terms for all corporate clients and managed sales targets of 2200 representatives to deliver growth in revenue by 10% on a monthly basis
• Developed proficiency in creating and operating SAS and excel based optimization models for a Major US pharmaceutical client to manage the roster of 1500 sales rep across the country to lead the drug sales of a “Billion Dollar Drug” with a annual spend of USD 6 million
• Evolved the practice area for brand analytics in the firm and expanded the team. Primary areas of work included:
• Marketing Mix Analysis
• Statistical Modeling
• Sales force restructuring
• Presentation, Reporting and Dash-boarding
• Airline Contracts Evaluation
• Mobile devices and non-traditional channels
• Knowledge Building and Training

Jun 2009 – Oct 2010 · 1 yr 4 mos · Roanoke, Virginia, United States

• Turnkey development of a 2D circuit modeling application for the construction industry built on top of a leading Autodesk platform, AutoCAD electrical. It involved complete R &D of current design practice and later to providing technical support. The platform on which this development was done involve VBA (Visual Basic for Application) macros which comes with AutoDesk products and VB.NET
• Responsible for revamping the processes in the design department by making them more efficient through automation. Key responsibilities included:
• Requirement and Specifications
• Developing
• Optimization
• Testing
• Documentation and Version Control

May 2006 – Jul 2006 · 2 mos · Paris, Île-de-France, France · On-site

• Real Time Motion Capture
• Optimized the motion capture model using condensation algorithm to simulate motion onto a 3-D Avatar using VC++
• Implemented the TWIKI server feature, making the program easily accessible and upgradable
• Achievement: The program replaced the earlier version with its improved motion anticipation feature and a demonstrated increase in efficiency and robustness by over 150%
• In addition to this project work, studied papers in geometric modeling (parametrization and triangulation of non-uniform point clouds ) and read chapters on anatomy fundamentals