Aug 2019 – May 2021 · 1 yr 9 mos · Noida, Uttar Pradesh, India

• Managed the GM vertical - Auto Accessories, Books & Stationery and Toys handling more than 150 brands and over 10,000 SKUs.
• 1. Redefined category guidelines and cataloguing process for enhanced user experience. Category overall conversion increased from 1.8% to 3.1% in 2021.
• 2. Assortment building initiative for PaytmMall Social Commerce, engaging 150+ premium labels to expand product offerings; the initiative has led to an increase in new customer acquisitions and brand visibility.
• 3. Led the launch of 100+ brands, such as Stealbird, Studds, Casio, Faber Castell, and R for Rabbit, driving an increase in vertical Average Selling Price (ASP).
• 4. Led cross-functional team efforts and drove the growth of Pan India COVID essential supplies during peak periods, achieving a monthly revenue of ₹10 crore.
• 5. Association with International publishing houses like McMillan, Oxford, Pearson etc. Listed 500+ skus in Books category.

May 2015 – Aug 2019 · 4 yrs 3 mos · Gurgaon, India

• Complete P&L ownership of Fashion Accessories vertical. Key categories includes - Fragrances, Accessories, Watches & Eyewear
• 1. Onboarded 100+ premium brands including Davidoff, Calvin Klein, Ajmal, Jaguar, Police, Casio, Guess, Ray-Ban, Fossil, Michael Kors, Garmin, and Seiko.
• 2. Revamped the search strategy by analyzing keyword performance, leading to a conversion lift from 1.5% to 2.3% for Accessories; this initiative resulted in improved Net Promoter Score (NPS) and ASP.
• 3. Launched a niche Attars category within the Fragrances line, achieving a remarkable GMV of 2 crore per month within just 8 months.
• 4. Onboarded 150+ brands/private labels and listed 6000+ SKUs from the attar sellers based out in Kannauj and Ahmedabad.
• 5. Improved the NM to GSV ratio from 8.35% to 12.29% in 2019 for Watches.
• 6. Enhanced product assortment through the introduction of new styles and limited editions; these additions played a significant role in driving Eyewear's GSV to grow by 300% during 2018.

May 2014 – May 2015 · 1 yr · New Delhi Area, India

• Indo-Tech Magnetics is a leading manufacturer and supplier of wound components and transformers for various industries like Consumer Electronics, Power supplies, Telecommunication, Computers etc.
• 1. Managed company accounts for direct relationships with brands such as Havells, Anchor, and Bajaj.
• 2. Created a pricing dashboard for real-time monitoring of LED product costs, providing actionable insights to the sales team; the tool used by over 15 employees, streamlining pricing adjustments and strategy.
• 3. Coordinated with Engineering, Quality, Finance, Logistics, and Supply Chain teams to streamline order fulfillment and ensuring 100% adherence to delivery schedules.
• 4. Processed weekly Purchase Orders (PO) and centralized tracking for over 120 orders, improving visibility and collaboration while reducing processing time by 30%.

Apr 2013 – Jun 2013 · 2 mos · Noida, Uttar Pradesh, India

• HCCBPL is the largest bottling partner of The Coca-Cola Company (www.thecoca-colacompany.com) in India. It is a part of The Coca-Cola Company’s Bottling Investments Group (BIG) and responsible for the manufacture, package, sale and distribution of beverages under the trademarks of The Coca-Cola Company.
• Corporate Intern in the Sales Department of HCCB
• Project: Mapping of "At Work" outlets and to build incidence level (sales) at these outlets.
• Objective:
• · To shortlist key ‘At Work’ cafeterias in the descending order of employee strength
• · To ensure the availability of right IC pack at right price point
• · To keep menu board with pack shorts, combos, tent cards, standees and other branding initiatives across the cafeteria to drive incidence
• Plan:
• · To shortlist and activate 15 large cafeterias with 2000+ employees to touch the lives of 30,000 employees every weekday during lunch hours
• · To keep fountain/RGB/400 ML at these locations
• · To drive substantial communication of Coke with food thru combos and other branding elements
• · To keep a Coke budget kiosk (If viable)
• · To drive an incidence of min 16% and there by contributing at least 200 cases daily consumption
• from these points (Monthly plan of 5000 cases)

May 2010 – May 2012 · 2 yrs · Noida, Uttar Pradesh, India

• NaftoGaz India is a leading EPC contractor in the Oil & Gas Business and is involved in wide spectrum of Oil & Gas activities both in the upstream and mid stream sectors.
• Job Responsibilities :
• 1. Oil and Gas Fields Exploration and Production
• 2. Tracking the tenders as per client list and preparing Bid format and Bid documents
• 3. Tracking and floating RFQs (Request for Quotations) to various vendors and contractors
• EPIC Offshore Platform Construction
• MHN Process Platform cum Living Platform, Mumbai High Project, ONGC India
• B-22 Field Development Project, Wellhead Platform, ONGC India
• Offshore Grid Interconnectivity Power to ESP Project, ONGC India
• Pre – Qualification Bid for Deen Dayal Field Development Project, GSPC India
• B-193 05 Well Head Platform Project, ONGC India
• PQ Bid for Deen Dayal Field Offshore Process & Wellhead Platform Project, GSPC India
• EPIC Refinary Proposals
• Cryogenic Tank & Offsite and storage facilities & Balance offshore & Utilities construction for Panipat Refinery Packages of IOCL India
• HGU, CDSP, SRU & CCR Process Plant Packages for Bina Refinery
• Ras Issa Oil Storage Tanks & Terminal Project of Ministry of Oil & Minerals, Government of Yemen
• Petroleum Development Oman, Marmul Gathering Station Expansion Project

May 2009 – Jul 2009 · 2 mos · Vijaipur , M.P

• GAIL Limited is the largest state-owned natural gas processing and distribution company in India.
• Summer Internship Project : Recovery of ethane and propane from Lean Gas at GAIL, Vijaipur and thereby enhancing the feedstock at GAIL, Pata (U.P), for production of polymer

May 2007 – Jul 2007 · 2 mos · Mathura Area, India

• Indian Oil Corporation is India’s Largest Commercial Enterprise and leading Indian Corporate in Fortune’s prestigious ‘Global 500’ listing of world’s.
• Project : Energy Saving calculation of the Amount of fuel saved in Vis-Breaker unit by installation of Air Pre-Heater