Jul 2014 – Present · 11 yrs 10 mos

• Launched Halwa Kadai in 2014 during my time as a management student at SRM University, Chennai.
• Initiated with a stall at a university bazaar, achieving the ‘Individual Marketer Award’ for its authentic South Indian flavors.
• Led efforts to expand the reach of Tirunelveli Halwa beyond its hometown through innovative marketing and distribution strategies.
• Established halwakadai.com, successfully scaling the brand's presence across major Indian cities.
• Built a community of over 99,000+ fans on Facebook and secured media coverage in leading publications like The Hindu.
• Committed to making Tirunelveli Halwa a global delicacy, focusing on quality assurance, strong retail strategies, and consistent customer engagement.
• Founded Aaladipattiyan Karupatti Coffee Shops, expanding the reach of karupatti coffee (palm jaggery coffee) in Chennai.
• Scaled operations to over 50 branches across the city, maintaining a strong emphasis on traditional flavors and quality ingredients.
• Drove rapid brand growth by emphasizing customer satisfaction, quality service, and innovative marketing campaigns.
• Positioned the brand as a preferred choice among local coffee enthusiasts, establishing a loyal customer base and a recognizable presence in Chennai.