M

MUHAMMAD ABBAS ALI SHAH

Business Development Executive

Al Khobar, Eastern, Saudi Arabia10 yrs 2 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Proven track record in sales management and business development.
  • Expertise in digital transformation and industrial automation.
  • Strong relationships with EPCs and key accounts.
Stackforce AI infers this person is a Sales Manager specializing in Digital Transformation and Industrial Automation.

Contact

Skills

Core Skills

Sales ManagementBusiness DevelopmentControl Systems DesignCustomer Service

Other Skills

Digital Transformation & Industrial AISales Engineering & Technical SolutioningIndustrial Automation & Control Systems (DCS/PLC/Instrumentation)Stakeholder & EPC Relationship ManagementSolution SellingMarketing StrategyInternational Business DevelopmentAutomationSalesValue EngineeringProposal DevelopmentProposal ManagementSales and MarketingProposal WritingStrategic Partnerships

About

I solved Problems in past. I am solving Problems in my current role. I will be solving Problems in Future Insha ALLAH. Currently, I am working with SUPCON SAUDI as a Sales Manager , responsible for Digital Solutions, Smart Site Safety Solutions, Control Systems, DCS, and Instrumentation portfolios. My current areas of interest include Smart Site Solutions, Digital Transformation, Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), and Industrial Robotics. Feel free to contact me at abbas.ali@supconsaudi.com to discuss how I can contribute and add value to your organization. Sales Management | Business Development | Lead Generation | Key Account Management | Customer Customer Acquisition | Revenue Growth / Pipeline Development | Control System Design | Instrumentation & Valves | Digitalization

Experience

10 yrs 2 mos
Total Experience
1 yr 8 mos
Average Tenure
1 yr 9 mos
Current Experience

Supcon

2 roles

Sales Manager

Promoted

Dec 2025Present · 4 mos · On-site

  • Lead sales strategy and business development for automation, DCS, and digital solutions across KSA.
  • Manage relationships with EPCs, utilities, and key accounts, ensuring alignment with customer needs and Vision 2030 initiatives.
  • Oversee RFQs, prequalification, and project opportunities, driving pipeline growth and timely execution.
  • Mentor and guide team members, fostering technical understanding and sales excellence.
  • Deliver sustainable revenue growth while supporting clients’ operational efficiency, safety, and digital transformation goals.
Digital Transformation & Industrial AISales Engineering & Technical SolutioningIndustrial Automation & Control Systems (DCS/PLC/Instrumentation)Stakeholder & EPC Relationship ManagementBusiness DevelopmentSales Management

Senior Sales Engineer

Jul 2024Dec 2025 · 1 yr 5 mos · On-site

Avanceon middle east & south asia

Project Sales & Proposals Engineer

Nov 2022Jul 2024 · 1 yr 8 mos · Al Khobar, Eastern, Saudi Arabia · Remote

  • Develop the detailed design, proposal, and system architecture of control systems such as DCS, SCADA, PLC, Safety systems, RTUs, Remote telemetry systems, BMS, DDC controllers etc of different OEMs mainly Rockwell Automation, Schneider Electric, Siemens.
  • ▪ P&ID reading, IO list preparation for Power plants, water & waste water & Sewage treatment plants, Pipeline Leak detection system
  • ▪ Responsible for KSA region from enquiry to PO award stage along with the sales team to increase the revenues and profit maximization.
  • ▪ Responsible for designing and selection of control system, Instrumentation, valves, control cables, power cable, panels, working with different OEMs mainly Siemens, Schneider, Rockwell, E&H, Yokogawa and Emerson, Rittal, Hoffman, KERONIX etc.
  • ▪ System Design of Siemens S7-1200, S7-1500, S7-400, Rockwell Compact logics, Control Logics, Schneider M580, M340 & M221.
  • ▪ Support the end user and client in designing the control system as per the requirement etc.
  • ▪ Support the Project manager and its team in execution, procurement, material finalization, planning and hand over of the projects.
  • ▪ Provide full support to all international bids and proposals, minimizing risk in all outgoing bids.
  • ▪ Use the developed standards and procedures in creating high quality bids.
  • ▪ Assist in maintaining vendor relationship and in making new ones.
  • ▪ Negotiate prices and discount schedules with vendors.
  • ▪ Assist in developing global proposal standards and in implementing them.
  • ▪ Coordinate and participate in customer sales presentations & development of compliance documents.
  • ▪ Support project manager in project handover during kickoff meeting if needed.
Solution SellingMarketing StrategyInternational Business DevelopmentAutomationSalesValue Engineering+6

Jaffer brothers (pvt) limited

Business Development Lead

Nov 2021Nov 2022 · 1 yr · Karachi Division, Pakistan

  • Jaffer Group (JG) was established as a trading firm in 1849, in Pune, undivided India. Following the creation of Pakistan, Jaffer Brothers (Private) Limited (JBL) was incorporated in Karachi on July 2, 1948. The steady growth and success of JBL, and the position it secured as a leading business house, were mainly due to the family’s over 150 years of experience, and the trust placed in JBL and associated companies by its customers, employees and principals - which today include some of the most renowned names internationally.
  • Jaffer Engineering Services division was born five years ago to meet the gap as an EPC Service provider in Energy Sector. JES is on its way to success and has won two KE transmission Line projects worth 1.5 billion PKR, FIEDMC Grid Station 500 million, KANNUP 1.5 billion PKR, O&M of NANDIPUR Power plant, Telecom SCADA works of Orange Line Metro Lahore & Liberty 1& Liberty 2 WIND Power projects JHIMPIR.
  • Responsibilities:
  •  Currently working as Business Development Lead in Jaffer Engineering Services division and Handling Business Development Activities in Process Industry & Specially oil and gas.
  •  Tracking upcoming opportunities and getting Prequalification’s done.
  •  Meeting with Japanese and Chinese EPC companies for JV & Consortium for upcoming MEGA projects.
  •  Replicating the success of existing portfolio of JES to the new market including Fertilizer, Power and oil and gas sector.
  •  Actively involved with consultants to track upcoming opportunities and making TAM and refining the “must win”.
  •  Lead sales forecasting, market trend evaluation and segment strategies for enhanced revenues and profitability.
  •  Planning marketing initiatives and leveraging referral network to promote business development.
  •  Coordinate with Global team to provide dynamic and sustainable solutions to clients across the globe.
  •  Supervising a team of 2 individuals.
  •  White space analysis.
Strategic PartnershipsMarketing StrategyInternational Business DevelopmentBusiness StrategySalesBusiness-to-Business (B2B)+6

Otc

2 roles

Regional Sales Manager

Promoted

Oct 2020Nov 2021 · 1 yr 1 mo

  • I was Responsible for Business in Upstream, Downstream, Refining and Petrochemical sectors Oil and Gas as they were our primary customer as well as all major E&P companies in Pakistan.
  • Main Products Portfolio:
  •  Design and proposed appropriate control valves with the calculated size/material for the given site working conditions and technical specifications. Prepare the cost estimation, technical design, and flow calculation data by analyzing the cavitation, flashing, noise chances inside the valve.
  • Ball, Gate, Globe, Check, Butterfly Valves etc. (NEWAY, KVC, CAMERON, RINGO).
  •  Represent as the application engineer for the ROTORK Actuators for various projects in Pakistan by analyzing the requirements for different types of control valves and other flow elements &
  • prepare the instrument sizing datasheets and bag the order by submitting the required technical documents. Order processing and coordinate delivery and payment using Focus/SAP software along with the on-site commissioning and troubleshooting for the supplied valves.
  •  Electric Actuators ON/OFF and Modulating (ROTORK), Pneumatic Actuators, Electrohydraulic, BDVs and SDVs (ROTORK), PVRVs & PRVs (Pressure regulating Valves) (ELMAC UK) and PSVs.
  •  Field Instrumentation for Process Industry from Sizing & Selection of Temperature, Pressure level and flow measurement devices and liquid Analysis with their successful commissioning. JUMO, YOKOGAWA, EMERSON & E&H.
  •  Instrument and Control Cables Armored, Shielded, PVC Coated as well as for High temperature & critical applications (ELAND Cables, HELUKABLE, LEONI, BELDEN).
  •  Control Valves (SAMSON), positioners I to P and P to I, Smart Positioners, Transducers, pneumatic accessories like Pressure regulators, relays and filter regulators (YTC, SOLDO, BIFOLD, FAIRCHILD) etc.
  •  Mechanical and Process Interlocking and portable Actuators and VPIs (Valve position Indicators) SOFIS.
  •  Explosion proof Junction Boxes, Lighting & Electrical Accessories
Marketing StrategyInternational Business DevelopmentMotors & DrivesValve AutomationSalesInstrumentation+6

Sales and Service Engineer

May 2018Oct 2020 · 2 yrs 5 mos

  • Responsibilities:
  •  To promote NETZSCH Pumping & System (Particularly PD, Rotary Lobe & Multi Screw Pumps Range), NORD Drive Systems (Gear Motors, Gear Boxes, Inverters & Three Phase Induction Motors), ROTORK (Electric, Pneumatic and Hydraulic Valve Actuators) in all the industrial sectors, according to the application.
  •  Developing long-term relationships with clients, through managing and interpreting their requirements.
  •  Providing pre-sales technical assistance and product education.
  •  Working on after-sales support services and providing technical back up as required.
  •  Arranging and carrying out product training & Seminars.
  •  Liaising with other members of the sales team and other technical experts.
  •  Helping in the design of custom-made products.
  • Accomplishments:
  •  Approved NETZSCH Pumps & Systems (Positive Displacement pumps) product range from major consultants and EPC contractors for upcoming project sales and product integration.
  •  Generated BOQ's and Tender Documents for all upcoming projects in 2018 especially related to pumps and valve automation.
  •  Nullified pumps and actuators complaints by building a close relationship with end-users.
  •  Providing onsite Support for Rotork Electric Actuators including Retrofit Solutions, Installation Testing and Commissioning.
Sales Pipeline DevelopmentCustomer ServiceMarketing StrategyInternational Business DevelopmentBusiness StrategySales+5

Maxwell automation

Instumentation & Control Engineer

May 2017Apr 2018 · 11 mos · Lahore, Pakistan

  • Maxwell Automation is leading company in the field Automation and Control in Pakistan. Maxwell Automation deals in Supply, Installation, Testing and Commissioning of Field Instruments, Control valves and Control Systems. Maxwell Automation strongly believes in quality work and it is its first priority. Customer satisfaction is its final mission.
  • Eland Cable UK, Oval Japan and Wika Middle East have appointed Maxwell Automation as their exclusive channel partner in Pakistan market.
International Business DevelopmentSalesSales and MarketingProposal WritingSales ManagementBusiness Development

Descon engineering limited

Project Control and Proposals Engineer - E&I, PC&S Dept.

Jan 2016May 2017 · 1 yr 4 mos · Lahore

  • I worked in DESCON as an Engineering in PC&S (plant construction & Services ) E&I (Electrical and Instrumentation ) as Proposal Engineer and involved in Planning and Proposal making of upcoming Projects which involves technical and Commercial Evaluation throughout the all bidding Procedure.
Proposal Writing

Education

University of the Punjab

Executive MBA

Nov 2019Dec 2021

The Islamia University of Bahawalpur

Bachelor of Applied Science - BASc — Electrical and Electronics Engineering

Aug 2011Nov 2015

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