Sep 2024 – Sep 2025 · 1 yr · Dubai, United Arab Emirates · On-site

• As an independent professional, I’ve successfully led and executed many projects combining 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗗𝗲𝘀𝗶𝗴𝗻, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
• 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 & 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
• 🧠 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 (𝗨𝗫) 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗔𝗜:
• Leveraged AI-driven tools and methodologies to analyze user behavior, personalize experiences, and improve product usability, resulting in higher user retention and engagement rates.
• 🎯 𝗗𝗲𝘀𝗶𝗴𝗻 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
• Managed end-to-end design projects independently from discovery to delivery, ensuring timely communication, quality control, and client satisfaction across various industries.
• 📈 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 (𝗙𝘂𝗻𝗻𝗲𝗹-𝗕𝗮𝘀𝗲𝗱):
• Designed high-converting landing pages tailored for funnel marketing strategies, incorporating persuasive copy, user flow optimization, and A/B testing for lead generation.
• 🚀 𝗚𝗼-𝗧𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 (𝗚𝗧𝗠) 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
• Developed GTM strategies for new digital products and services, aligning positioning, messaging, and launch tactics to ensure successful market entry and brand visibility.
• 📚 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
• Created strategic content calendars, messaging frameworks, and experiences supporting SEO, engagement, and brand storytelling.
• 📣 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
• Executed end-to-end social media strategies, including content creation, scheduling, performance tracking, and community engagement across platforms like Instagram, LinkedIn, and Facebook.
• 💌 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀:
• Designed and implemented email campaigns using tools like Mailchimp and HubSpot, achieving improved open rates, click-through rates, and customer conversion through optimized workflows and segmentation.

Jun 2023 – Aug 2024 · 1 yr 2 mos · Lahore, Punjab, Pakistan · On-site

• 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Improved product 𝘂𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 by conducting 𝘂𝘀𝗲𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 and implementing design changes based on feedback.
• Streamlined the design process for better efficiency by creating reusable style guides and UI components.
• Achieved user efficiency by 𝟰𝟱% by redesigning the dashboard with better data 𝘃𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 and more accessible controls.
• Collaborate with cross-functional teams and conduct the requirements to ensure seamless integration of design elements into final products.
• Increased 𝗰𝗹𝗶𝗲𝗻𝘁 𝘀𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻 by consistently delivering high-quality designs within tight deadlines.
• Enhanced user experience by incorporating intuitive navigation patterns and clear visual hierarchies in designs.
• Optimized product performance by conducting 𝘂𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗲𝘀𝘁𝗶𝗻𝗴, identifying areas for improvement, and implementing necessary changes.
• Improved user experience by conducting thorough research and creating intuitive 𝘄𝗶𝗿𝗲𝗳𝗿𝗮𝗺𝗲𝘀 for digital products.
• Identified and addressed usability issues through heuristic evaluations, leading to product refinements that better served user needs.

Mar 2023 – Jun 2023 · 3 mos

• 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
• 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝘂𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 by conducting in-depth research and implementing innovative 𝗨𝗜/𝗨𝗫 𝗱𝗲𝘀𝗶𝗴𝗻𝘀.
• Reduced bounce rates by analyzing user behavior data and making informed decisions on improving website layouts accordingly.
• Lead a team of designers for the development of intuitive, 𝘂𝘀𝗲𝗿-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆 interfaces for 𝘄𝗲𝗯 𝗮𝗻𝗱 𝗺𝗼𝗯𝗶𝗹𝗲 applications.
• Streamlined user navigation by redesigning information 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲, and simplifying complex processes into easy-to-use interfaces.
• Elevated brand consistency across all digital platforms through the creation and implementation of comprehensive style guides.
• Developed interactive 𝗽𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗲𝘀 for client presentations using various prototyping tools such as 𝗦𝗸𝗲𝘁𝗰𝗵, 𝗜𝗻𝗩𝗶𝘀𝗶𝗼𝗻, 𝗙𝗶𝗴𝗺𝗮, 𝗼𝗿 𝗔𝗱𝗼𝗯𝗲 𝗫𝗗.
• Established strong working relationships with clients through clear communication and a collaborative approach to design projects.
• Enhanced 𝘂𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 for visually impaired users by 40% through the implementation of enhanced contrast ratios, screen reader 𝗰𝗼𝗺𝗽𝗮𝘁𝗶𝗯𝗶𝗹𝗶𝘁𝘆, and keyboard navigability.
• Used 𝘄𝗶𝗿𝗲𝗳𝗿𝗮𝗺𝗲𝘀, 𝗺𝗼𝗰𝗸-𝘂𝗽𝘀, 𝗮𝗻𝗱 𝗽𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗲𝘀 to establish 𝘂𝘀𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲 design and architecture.
• Conducted 𝘂𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 and gathered feedback from users to identify areas for improvement in design and functionality.

Sep 2022 – Jun 2023 · 9 mos

• Responsibilities:
• Client Handling
• Problem Solving
• Designed mobile interface
• Designed desktop(Web) interface
• Designed brand sheet
• Designed UI & UX
• Wireframe digital products
• Prototyped mobile, tablet & Web apps
• Information Architecture

Apr 2019 – Feb 2023 · 3 yrs 10 mos · Lahore District, Punjab, Pakistan · On-site

• 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
• Enhanced 𝘂𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 by creating intuitive 𝗶𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲𝘀 and 𝘃𝗶𝘀𝘂𝗮𝗹𝗹𝘆 appealing designs.
• Developed innovative design concepts for 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗯𝗿𝗮𝗻𝗱 recognition and customer engagement.
• Reduced bounce rate by 15% by optimizing the information architecture and enhancing the visual design of the landing page.
• Streamlined 𝗱𝗲𝘀𝗶𝗴𝗻 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀, resulting in increased efficiency and faster project completion times.
• Analyzed user behavior and feedback to 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗱𝗲𝘀𝗶𝗴𝗻 and 𝘂𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.
• Mentored junior designers, fostering a collaborative and supportive team environment.
• Created compelling visual presentations to effectively communicate complex ideas to clients and stakeholders.
• Conducted thorough 𝘂𝘀𝗲𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵, leading to data-driven design decisions that met user needs effectively.
• Optimized website layouts for better usability and mobile responsiveness, increasing traffic and 𝘂𝘀𝗲𝗿 𝘀𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻.
• Revamped existing product packaging designs for enhanced shelf appeal, leading to higher sales figures.
• Developed interactive 𝗽𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗲𝘀 for client presentations using various prototyping tools such as 𝗦𝗸𝗲𝘁𝗰𝗵, 𝗜𝗻𝗩𝗶𝘀𝗶𝗼𝗻, 𝗙𝗶𝗴𝗺𝗮, 𝗼𝗿 𝗔𝗱𝗼𝗯𝗲 𝗫𝗗.
• Designed 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗺𝗼𝗰𝗸𝘂𝗽𝘀 for client approval during the iterative design process, saving time on revisions later down the line.
• Organized multiple design projects simultaneously, ensuring timely delivery within budget constraints.

Feb 2018 – Mar 2019 · 1 yr 1 mo · Lahore, Punjab, Pakistan · On-site

• 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
• Enhanced 𝗰𝗹𝗶𝗲𝗻𝘁 𝘀𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻 by creating visually appealing and impactful graphic designs for various marketing materials.
• Streamlined 𝗱𝗲𝘀𝗶𝗴𝗻 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 for increased efficiency and faster project turnaround times.
• Developed innovative design concepts that effectively communicated brand identity and boosted overall 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀.
• Optimized digital assets for seamless integration into 𝘄𝗲𝗯 𝗱𝗲𝘀𝗶𝗴𝗻𝘀, 𝗲𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝘂𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝘀𝗶𝘁𝗲 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆.
• Implemented new software programs to streamline 𝗱𝗲𝘀𝗶𝗴𝗻 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄, resulting in reduced project timelines.
• Developed new design software to improve team productivity and project outcomes.
• Produced high-quality product packaging designs that successfully captured the target audience's attention and led to increased sales revenue.
• Developed creative design for 𝗽𝗿𝗶𝗻𝘁 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀, 𝗯𝗿𝗼𝗰𝗵𝘂𝗿𝗲𝘀, 𝗯𝗮𝗻𝗻𝗲𝗿𝘀, 𝗮𝗻𝗱 𝘀𝗶𝗴𝗻𝘀.
• Achieved a 22% increase in active users within the first three months post-launch, attributed to a redesign that focused on user retention and engagement.
• Created engaging 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀 that drove user engagement and 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗼𝗻𝗹𝗶𝗻𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆.

Jun 2016 – Jan 2018 · 1 yr 7 mos · Lahore, Punjab, Pakistan

• 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
• 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝘃𝗶𝘀𝘂𝗮𝗹 𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝘀 for special events that increased participant engagement.
• Implement new design software to improve team productivity and project outcomes.
• Increased 𝘂𝘀𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 with the creation of intuitive website layouts.
• Collaborated with cross-functional teams to ensure consistent branding and messaging across all company materials.
• Increased user engagement by 25% through the redesign of the homepage, resulting in a more intuitive and 𝘂𝘀𝗲𝗿-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗶𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲.
• Used interactive 𝗱𝗲𝘀𝗶𝗴𝗻 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀 to create a more engaging user experience.
• Mentored junior designers, guiding industry best practices and fostering a collaborative work environment.
• Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
• Revamped marketing collateral for trade shows, leading to higher booth traffic and greater lead generation opportunities.
• Developed creative design for 𝗽𝗿𝗶𝗻𝘁 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀, 𝗯𝗿𝗼𝗰𝗵𝘂𝗿𝗲𝘀, 𝗯𝗮𝗻𝗻𝗲𝗿𝘀, 𝗮𝗻𝗱 𝘀𝗶𝗴𝗻𝘀.
• Created engaging 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀 that drove user engagement and 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗼𝗻𝗹𝗶𝗻𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆.