Mukesh Rajpurohit — Digital Marketing Specialist

I am Mukesh Rajpurohit holding 10+ years of experience in core digital marketing. In these 10 years, I worked as Executive to Head of Digital Marketing Journey. Where I've created robust digital marketing strategies for the business to achieve their target with a 360° aspect of digital marketing over different business models such as B2B, B2C & D2C. As a Digital Marketer being part of a well known Ed tech company and institute where I train students on digital marketing certificate courses and also degree courses as a digital marketer trainer, coach and faculty. Digital Marketing Skillset Worked on Overall Digital Marketing aspect to grow businesses, SEO like On-page, Off-page, Technical SEO, Local SEO (GMB) & International SEO with White-Hat Technique. Increase Organic Presence of Business over Google to gain Organic Growth & Organic Ranking of Keywords. Also, generated Quality organic Lead which got a good amount of conversion over the different domains. In these 10+ years, worked Search Engine Marketing (SEM - pay per click ads on different channels to generate Leads, Sales & Install the apps. Expertise on Search Ads, UAC Ads, Display Ads, Remarketing Ads, Video Ads & Also other all Google Ads based on business goal. Over these 10+ years, Also worked on Social Media Marketing (SMM) extensively based on business requirements, create strategies to grow organically and paid ads marketing on all kinds of social media platforms such as Facebook & Instagram Ads, Twitter Ads, YouTube Ads, LinkedIn Ads, TikTok Ads and all other Social Media channels. For a couple of years working on Affiliate Marketing where worked on different kinds of media buying models such as CPA, CPL, CPI, CPR, CPS, CPM, CPC and so grow them to optimum desire level as per business objective with quality results. App Store Optimization (ASO) worked on ASO apps and grew them organically on play store. Worked on Extensive Performance Marketing to to achieve core objective of business for B2B, B2C & D2C Tools I used: Google Ads, Analytics Universal & GA4, Tag Manager, Search Console, Play Console, Firebase, AdSense, Ad Manager (Ad Operation), Ad Mob, Merchant Center, Facebook Ads Manager, WordPress, Shopify, MailChimp, Get Response, LinkedIn Ads Manager, IBM Cognos, Tableau, Appsflyer, Trackier, Branch io, Appradar and many other tools which are required to perform tasks. Domain Expertise: Education, Healthcare, FMCG, Entertainment, Packaging, Legal, International (Exim), Dating, Wedding Planning, E-Commerce, Investment Banking, Matchmaking, Technology (Software), SaaS & EdTech

Stackforce AI infers this person is a Digital Marketing Expert with extensive experience in B2B, B2C, and D2C sectors.

Location: Chennai, Tamil Nadu, India

Experience: 10 yrs 11 mos

Skills

Digital Marketing
Marketing Strategy
Team Management
Training

Career Highlights

Over 10 years of digital marketing experience.
Expert in SEO, SEM, and SMM strategies.
Trained students in advanced digital marketing.

Work Experience

Team Tweaks Technology - Mobile App Development Company

Head of Digital Marketing (3 yrs 7 mos)

Lead - Digital Marketing (1 yr 1 mo)

IIKM The Corporate B School

Faculty Lecturer (MBA Digital Marketing) (2 yrs 1 mo)

KarioT - Smart Water Revolution

Head of Digital Marketing (4 yrs 9 mos)

Dev Beetech India Pvt Ltd

Head of Digital Marketing (4 yrs 9 mos)

upGrad

Digital Marketing Trainer & Coach (3 yrs 8 mos)

Matrimony.com Limited

Sr. Digital Marketing Analyst (1 yr 8 mos)

Swarnabhoomi Academic Institutions

Sr. Digital Marketing Executive (5 mos)

GT Group

Digital Marketing Analyst (1 yr 7 mos)

Ensemble Tech Pvt Ltd

Digital Marketing Executive Freelance (1 mo)

Ingens Tech Pvt Ltd

Digital Marketing Executive Freelance (1 mo)

ePro Labs

Digital Marketing Executive Freelance (1 mo)

Rights & Marks

Digital Marketing Executive (1 yr 2 mos)

Digital Vidya

Student (5 mos)

Atos India

Officer (1 yr 4 mos)

Education

Certified facebook Marketing Master Course at Digital Vidya

Bachelor of Commerce (B.Com.) at The Maharaja Sayajirao University of Baroda

Certified Digital Marketing Master at Digital Vidya

Mukesh Rajpurohit

Digital Marketing Specialist

Chennai, Tamil Nadu, India10 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of digital marketing experience.
Expert in SEO, SEM, and SMM strategies.
Trained students in advanced digital marketing.

Stackforce AI infers this person is a Digital Marketing Expert with extensive experience in B2B, B2C, and D2C sectors.

Contact

Skills

Core Skills

Digital MarketingMarketing StrategyTeam ManagementTraining

Other Skills

Affiliate ManagementAffiliate MarketingAffiliate NetworksAffiliate RelationsAnalyticsB2CBrand AwarenessCampaignsChannel PartnersContent ManagementContent Management Systems (CMS)Content MarketingContent StrategyCost Per Lead (CPL)Creative Optimization

About

Experience

10 yrs 11 mos

Total Experience

2 yrs 3 mos

Average Tenure

4 yrs 8 mos

Current Experience

Team tweaks technology - mobile app development company

2 roles

Head of Digital Marketing

Promoted

Nov 2022 – Present · 3 yrs 7 mos · On-site

As a Head of Digital Marketing at Team Tweaks Technology, I’m responsible for leading the development and execution of a company's digital marketing strategy, aimed at increasing brand awareness, driving customer engagement, and generating revenue.
Roles & Responsibility:
Developing a robust digital marketing strategy that aligns with the company's overall marketing goals and objectives.
Managing digital channels As I oversee the management of all digital channels, including website, social media, email, mobile apps, search engine marketing (SEM) and SEO to gain attraction in SERP Result to ensure consistent brand messaging and effective communication with customers and also Google Ranking for the keyword and drive quality traffic and lead with healthy conversion rate for the business
Planning & Developing digital content where I’m involved and responsible for creating and distributing digital content, such as blogs, videos, infographics, and e-books, that engages and informs customers and promotes the company's products or services.
Analyzing data and metrics for business growth where I use analytics tools to measure the effectiveness of digital marketing campaigns, track website traffic, Engagement and identify roadblocks and opportunities for improvement.
Collaborating with cross-functional teams and working closely with them, such as product development, sales, and customer service, to align digital marketing efforts with business objectives.
Managing budgets for the entire digital marketing campaign, allocating resources to various channels and campaigns to maximize ROI. Also, Staying up-to-date with industry trends
Handling a team of 10+ Junior & Senior level Digital Marketers and others.
Handling 15+ client for company for entire digital marketing across the globe
Having a proven track record of developing and executing successful digital marketing strategies & campaigns, with strong leadership, communication, and analytical skills.

Marketing StrategyMarketing AnalyticsData AnalyticsWeb AnalyticsDriving ResultsContent Strategy+45

Lead - Digital Marketing

Sep 2021 – Oct 2022 · 1 yr 1 mo · On-site

Currently Working as a Lead Digital Marketing for Teamtweaks Technology in Chennai
Roles & Responsibility as Lead Digital Marketing for Teamtweaks Technology
Handling team of digital marketing including Junior Digital Marketer such SEO, SEM, social media, Content writer, designer, video editor, app developer & web developers
Working on multiple projects in different domains such as Technology, Business Services, FMCG, Real Estate, Matchmaking, Automobile (Electric Vehicle - EV), Education, Entertainment, Legal, etc.
Taking Care of entire Digital Marketing Strategies Monthly / Half Yearly & Yearly Plan of SEO, SMM, SEM, ASO Performance Marketing, Network Partners, Affiliate Marketing, PR Activity & Brand Marketing
Providing clients better services in digital marketing for their business in every aspect from Organic to Paid (Providing better ROI for their business)
Planning for Digital Strategies and executing with Development team, Content Writer, Designer and other Digital Marketing team members such as app developers, web developer
Leveraging the product for better ROI with all digital strategies like SEO, SEM, ASO, SMM, Performance Marketing and Affiliate & Also with network partners
Taking care of media buying & selling on CPL, CPI, CPR, CPC, CPM, CPA & CPS, etc.

Marketing AnalyticsGoogle AnalyticsSearch Engine Optimization (SEO)Team ManagementSocial Media MarketingSearch Engine Marketing (SEM)+2

Iikm the corporate b school

Faculty Lecturer (MBA Digital Marketing)

Nov 2021 – Dec 2023 · 2 yrs 1 mo · Chennai, Tamil Nadu, India · On-site

Currently, part of Indian Institute of Knowledge Management (IIKM) MBA Faculty for Digital Marketing. Where taking lecture in MBA 1st Year & MBA 2nd Year
Provide classroom training in advanced digital marketing all modules (i.e. SEO, SEM, SMM, Email Marketing, Analytics, Affiliate Marketing, Content Marketing, Influencer marketing, etc.)
Preparing students on current industry trends on digital marketing with real time example & scenario
Taking real time training and sharing industry experience of different domain and industry
Handling student's queries and doubt session collective the group and one on one also.
Helping students in the practical execution of digital marketing concepts and trends.

Kariot - smart water revolution

Head of Digital Marketing

Sep 2021 – Present · 4 yrs 9 mos · Chennai, Tamil Nadu, India · On-site

As a Head Of Digital Marketing at KarIoT Smart Water Management, Responsible for overall growth of our digital presence as well as offline marketing presence.
Taking care of entire digital marketing for our KarIoT Smart Water management. Also KarIoT is Approved under Jal Jeevan Mission of India
Attended Expo:
India's 1st Water Week at in November at Noida in 2022 under which explained about our product and services to Indian Ministry, Foreign Delegate, General audience as well as business owners.
India's 1st Water Conference on January at Bhopal 2023 under this showcase our product and services to the ministry of states in Indian as well as a govt water body to solve water management in rural as well as urban area.

Marketing StrategyMarketing AnalyticsData AnalyticsDriving ResultsContent StrategyPerformance Monitoring+38

Dev beetech india pvt ltd

Head of Digital Marketing

Sep 2021 – Present · 4 yrs 9 mos · Chennai, Tamil Nadu, India · On-site

As a Head Of Digital Marketing taking care of entire digital activity of Gobuzzr to oversee digital presence and overall growth of the company. Gobuzzr provide Smart Beehive for Beekeeper in Apiculture Industry.

Marketing StrategyMarketing AnalyticsDriving ResultsPerformance MonitoringPerformance MetricsSEMrush+18

Upgrad

Digital Marketing Trainer & Coach

Apr 2020 – Dec 2023 · 3 yrs 8 mos · India · Remote

Currently I'm also Digital Marketing Coach & Trainer at upGrad
Providing training & guidance on SEO, PPC Google Ads, Social Media Marketing, Email Marketing, Affiliate Marketing, Content Marketing, SMO, SEM, Modules etc.
Helping students in the practical execution of digital marketing all aspect and module
Taking student on right track of digital marketing
Planning and executing lesson plans for digital marketing (All Modules)
Delivering demo sessions to the students (Live Demo)
Handling doubt sessions or query sessions of the students - 1 on 1 Query solving
Continuously improve on teaching methodology to suit the model for better student satisfaction
Providing in-depth knowledge on all tools in digital marketing with Free & Paid Tools
Helping Student to take better career opportunity in the field of Digital Marketing

Google AnalyticsEmail MarketingSocial Media MarketingDigital MarketingSearch Engine Marketing (SEM)SEO+2

Matrimony.com limited

Sr. Digital Marketing Analyst

Jan 2020 – Sep 2021 · 1 yr 8 mos · Chennai, Tamil Nadu, India

Currently Working as a Sr. Analyst Digital Marketing for Bharat Matrimony, Mandap.com & WeddingBazaar.com
Taking Care of Digital Marketing Strategies Such As SEO, SMM, SEM, ASO Performance Marketing, Network Partners, Affiliate Marketing
Planning for Digital Strategies and executing with Development team, Content Writer, Designer and other Digital Marketing team members
Leveraging the product for better ROI with all digital strategies like SEO, SEM, ASO, SMM, Performance Marketing and Affiliate
Working on Media Buying CPL, CPI, CPR, CPC, CPM, CPA & CPS etc.

Marketing StrategyMarketing AnalyticsData AnalyticsDriving ResultsContent StrategyPerformance Monitoring+37

Swarnabhoomi academic institutions

Sr. Digital Marketing Executive

Jul 2019 – Dec 2019 · 5 mos · Chennai, Tamil Nadu, India

I Worked as a Sr. Exe Digital Marketing for MIDAS & SAM Academy
Taking care of all Digital Marketing Strategies and Execution with inhouse team met and outside Vendor (Agency)
Taking care of Organic as well as Paid marketing

Marketing StrategyMarketing AnalyticsData AnalyticsDriving ResultsContent StrategyPerformance Monitoring+37

Gt group

Digital Marketing Analyst

Aug 2017 – Mar 2019 · 1 yr 7 mos · Chennai Area, India

As a Digital Marketing Analyst, where my work is to take care of all end to end (360 degree) Digital Marketing Activity like
Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM),
Email Marketing, Inbound Marketing, Web Analytics, Lead generation (Organic and Paid), Design Making,
Affiliated Marketing, Influencer Marketing, Online Reputation Management (ORM), WordPress Website, Web Analytics,
Pay per Click (PPC) Ads, Banner Ads, Display Ads, Re marketing Ads, Video Ads, Video Editing, Video Making,
Brand Building & Management, Business Development and also In-House Client Servicing.
I also Handle small team of Designer, Content writer, Website Developer and Co-Coordinating with them to get work done on time.

Marketing AnalyticsGoogle Tag ManagerOn-Page SEORevenue GenerationKeyword ResearchContent Management Systems (CMS)+5

Ensemble tech pvt ltd

Digital Marketing Executive Freelance

Aug 2016 – Sep 2016 · 1 mo · Chennai Area, India

Currently I'm working as a Digital Marketing Executive in one of the Electronic and Communication E-Commerce and Client Servicing Company Ensemble Tech Pvt Ltd and Epro Labs.
Where my roles and responsibility are following:
Email Campaign for our Company's Promotion and also for Product Offers and New Launch Product etc.
SEM Campaign to Promote our company Product and Brand too.
Social Media Marketing to maintaining our company's Online Reputation Management and also Promotion and offer on the Social Media Platform.
SEO for our Company's Ranking on Google On-Page and Off-Page Optimization Both.
Web Analytics to track traffic on our website and also generating report whenever necessary.

Marketing AnalyticsPerformance MonitoringGoogle Tag ManagerOn-Page SEORevenue GenerationKeyword Research+5

Ingens tech pvt ltd

Digital Marketing Executive Freelance

Aug 2016 – Sep 2016 · 1 mo · Chennai Area, India

Currently I'm working as a Digital Marketing Executive in one of the Electronic and Communication E-Commerce and Client Servicing Company Ensemble Tech Pvt Ltd and Epro Labs.
Where my roles and responsibility are following:
Email Campaign for our Company's Promotion and also for Product Offers and New Launch Product etc.
SEM Campaign to Promote our company Product and Brand too.
Social Media Marketing to maintaining our company's Online Reputation Management and also Promotion and offer on the Social Media Platform.
SEO for our Company's Ranking on Google On-Page and Off-Page Optimization Both.
Web Analytics to track traffic on our website and also generating report whenever necessary.

Epro labs

Digital Marketing Executive Freelance

Aug 2016 – Sep 2016 · 1 mo · Chennai

Currently I'm working as a Digital Marketing Executive in one of the Electronic and Communication E-Commerce and Client Servicing Company Ensemble Tech Pvt Ltd and Epro Labs.
Where my roles and responsibility are following:
Email Campaign for our Company's Promotion and also for Product Offers and New Launch Product etc.
SEM Campaign to Promote our company Product and Brand too.
Social Media Marketing to maintaining our company's Online Reputation Management and also Promotion and offer on the Social Media Platform.
SEO for our Company's Ranking on Google On-Page and Off-Page Optimization Both.
Web Analytics to track traffic on our website and also generating report whenever necessary.

Rights & marks

Digital Marketing Executive

Apr 2016 – Jun 2017 · 1 yr 2 mos · Chennai

Currently I'm working as a Digital Marketing Executive in one of the Legal law Firm Rights & Marks
Where our firm deal with all intellectual property practice like: Trademark, Copyrights, Patent, Industrial Design and Geographical Indication etc.
Where my roles and responsibility are following:
Email Campaign for our Firm Branding and also to aware Clients regarding the importance of Trademark, Copyrights, Patent, Industrial Design & Geographical Indication etc.
Social Media Marketing to maintaining our Firm Online Reputation Management and also aware people about Legal, Law and Practice on the Social Media Platform.
SEO for our Company's Ranking on Google On-Page and Off-Page Optimization Both.
Web Analytics to track traffic on our website and also generating report whenever necessary.
I'm also taking care of Business Development for our firm

Marketing AnalyticsPerformance MonitoringGoogle Tag ManagerOn-Page SEORevenue GenerationKeyword Research+5

Digital vidya

Student

Apr 2016 – Sep 2016 · 5 mos · Chennai

I Learn Digital Marketing, I've completed my Certified Digital Marketing Course (CDMM) from Digital Vidya.
I've Learn following Modules in my Course.
Having Practical Knowledge in Digital Marketing.
Email Marketing
Social Media Marketing
SEO, SEM, Inbound Marketing, Affiliate Marketing & Web Analytics.

Atos india

Officer

Nov 2014 – Mar 2016 · 1 yr 4 mos · Chennai Area, India

Working In Finance & Investment Department With Payment Team.
Analyse Client and Customer Request & Fulfillment within Day itself.
Process Information/Financial transaction in accordance with the assigned targets.
Process the case, according to the requirement of the customer with the help of the update given by the team.
Achieve predefined quality level to meet & exceed customer SLA.
Monitor the queue & work on correct SLA.
Self-participation in organization team level Initiative.
To work on cross trained product to complete the queue whenever is necessary.
Maintain sanctity of customer data & adhere to compliance, InfoSec & audit requirement polices.
Identification of various ways and mean to make process simple, easy, time reducing & effective.
Display team work and work in co-operation with the colleagues in achieving business results.
Suggest the ideas for eliminating financial losses.
Customer/Manager feedback to ensure that customer requests are accurately processed and eliminate Customer Complaints, Operational Losses, Write-Off/Compensation or Goodwill payment.