Feb 2024 – Jul 2025 · 1 yr 5 mos · Miami, Florida, United States · On-site

• As a Senior Manager, I've shaped and executed adoption strategies that enhanced user onboarding in all products, driving engagement worldwide (Latin America, North America, and EMEA).
• Led B2B Adoption Strategy for top market offerings, collaborating with C-level executives, GMs and VPs to create a unified onboarding vision for Managed Service Providers.
• Seamlessly integrated a Digital Adoption Platform - WalkMe - across 37 products in 6 months.
• Delivered key integrations between products, internal tools, and a data lake, enabling tactical and executive data-driven decisions on customer behavior and performance.
• Led global adoption strategies that crafted seamless digital experiences, making tools approachable and engaging for users worldwide, fostering a 60%+ compliance and 90%+ CSAT.
• Directed a team of 10+ professionals - distributed in North America, LatAm & EMEA - and managed contractors from multiple vendors to execute complex roadmaps (15+ projects in 12 months).

Jun 2023 – Feb 2024 · 8 mos · São Paulo, Brazil · On-site

• At Nestlé I led AI and e-commerce initiatives, driving revenue growth and cost efficiency across North and Latin America. Spearheaded cutting-edge solutions with cross-functional teams to optimize processes, expand market reach, and elevate cybersecurity.
• Launched Nestlé’s first scalable global AI solution for Sales, recognized by HQ in Switzerland.
• Pioneered Nestlé's first scalable AI solution, which resonated with diverse markets across LatAm, showing a keen understanding of local nuances and customer expectations.
• Drove development in e-commerce platforms that generated R$1.2B (U$300M) in annual revenue.
• Reduced Sales time-to-market by 60% with a new internal System Architecture, integrating ERP & CMS platforms.
• Cut technical operations costs by 30% and expanded product reach across 10 LatAm countries.
• Strengthened cybersecurity standards by implementing Nestlé's Global Control Standards, reducing audit findings by 40%.
• Managed 6 tech managers, significantly boosting team skills and IT productivity.

Nov 2021 – Jun 2023 · 1 yr 7 mos · São Paulo, Brazil · Hybrid

• During my time at iFood, I've focused on boosting monthly order volume for restaurants through strategic acquisition, activation, and retention efforts.
• Spearheaded a successful acquisition and retention strategy resulting in a 10% increase in monthly order volume, equivalent to +$6M per month within the first 60 days at the app. This achievement was pivotal in shaping a product roadmap featuring cutting-edge features.
• Implemented agile methodologies and fostered a collaborative culture resulting in a notable 50% reduction in deployment time for acquisition and retention features, from 60 to 30 days.
• Enhanced restaurant activation by 30% (+1.5K per month) through data-driven optimization of the onboarding experience, leveraging insights from customer-facing features.
• Supervised a team of 3 group product managers, overseeing end-to-end restaurant processes, from marketing campaigns to the critical first 60 days of newly registered restaurants.

Jul 2020 – Nov 2021 · 1 yr 4 mos · São Paulo, Brazil · Hybrid

• As a Product Leader, I spearheaded a social network product strategy, tripling financial user transactions and significantly increasing monthly active users (MAU) within a year. I also championed data privacy, enhancing user trust and security.
• Achieved a 3M MAU and tripled financial transactions within a year by spearheading the development of social payments.
• Provided strategic leadership to a cross-functional team, successfully identifying and resolving data-related issues, resulting in 100% data privacy compliance within 3 months.
• Led 4 Product Managers in crafting a product strategy for a social platform, driving innovation across various contexts.
• Played a pivotal role in PicPay's IPO preparation by leading discussions and planning for business expansion, focusing on enhancing user engagement and revenue growth through innovative payment solutions for communities.

May 2018 – Jul 2020 · 2 yrs 2 mos · São Paulo, São Paulo · On-site

• As PM at C6 Bank, I led product strategy, overseeing end-to-end product development across various financial offerings. My role accelerated market entry, ensured top-notch user experiences, and fueled substantial user growth.
• Drove rapid market entry for C6, shaping product strategy and fostering innovation, resulting in successful product launch within 9 months.
• Integrated national and international core banking applications (Matera and Temenos) allowing API integrations that enabled multiple cross-functional teams to idealize banking products and services.
• Led end-to-end product discovery and delivery for a diverse range of financial offerings, including checking accounts, loans, credit cards, investments, and payments, achieving 2M active customers within 6 months.
• Directed 5 product teams covering all financial product categories, overseeing 100+ tech, design, and product professionals over a 12-month period.

Nov 2017 – Present · 8 yrs 6 mos · Remote

• Taught Digital Product Leadership to an audience of over 30,000 Product Managers and successfully developed and launched several high-demand educational programs aligned with current market needs.

Oct 2017 – May 2018 · 7 mos · São Paulo, São Paulo · On-site

• Helped brands to optimize their customer acquisition funnel and buying experiences by using data and technology. Developed growth strategies to acquire customers for 2 global telecommunication brands, managing the entire marketing and sales funnel.

Dec 2009 – Oct 2017 · 7 yrs 10 mos · Greater São Paulo Area · On-site

• Led different product teams at the B2B platform and acted as an expert and consultant for 10+ global telecommunication clients. Helped to optimize their workflows, create and maintain low-cost operations.
• Led the product evolution from workflows to BPMS approach. Developed the product strategy by conducting user & market research, experiments cross-teams, release plans & go-to-market. Helped global financial & telecommunications players to reduce millions in operational costs.

Jan 2009 – Dec 2009 · 11 mos · Greater São Paulo Area · On-site

• Helped to provide technical support to end-user by maintaining, analyzing, and troubleshooting software.