May 2025 – Present · 1 yr · Remote

• Building MVPs that promote emotional regulation and focus through multimodal design to support a sensory-centered wellness platform for neurodivergent individuals.

Apr 2025 – Present · 1 yr 1 mo

Aug 2024 – May 2025 · 9 mos · On-site

• ● Led Agile project management across 5 UX research initiatives, overseeing 20+ designers and researchers to ensure on-time, user-centered delivery.
• ● Developed strategic project roadmaps, breaking complex HCI projects into actionable milestones using Jira and Miro.
• ● Embedded human-centered design practices into cross-functional collaboration, ensuring research insights informed all product strategies.
• ● Achieved 87% on-time delivery rate by proactively tracking task flows, identifying bottlenecks, and driving sprint optimization.
• Huddle- Family Caregiving coordination Ecosystem for the Pediatric Oncology
• ● Conducted mixed-methods UX research (competitor benchmarking, journey mapping, contextual inquiry) to identify caregiver coordination pain points in healthcare settings.
• ● Led the design of AI-driven workflows, systemic frameworks, and role-based communication models for the "Huddle" family care app.
• ● Developed and prioritized feature sets through usability testing and behavioral analysis to ensure accessibility, emotional alignment, and real-world usability.
• ● Embedded system thinking into UX strategy, bridging research insights into scalable, AI-enhanced product experiences with the projection of improving caregiving coordination by 80%.
• Embodied Gesture Based Interactive Museum Exhibit
• ● Designed innovative embodied interaction models for large-screen museum exhibits, integrating gesture recognition and spatial navigation principles.
• ● Led user research with 100+ participants, capturing behavioral insights to inform accessibility and interaction patterns for diverse age groups.
• ● Mapped spatial engagement behaviors into data-driven UX frameworks, driving intuitive large-scale interaction flow design.
• ● Elevated visitor engagement by 30% through iterative design enhancements, optimizing touchless navigation and experiential immersion at Indiana State Museum.

Aug 2024 – May 2025 · 9 mos · Indianapolis, Indiana, United States

• Capstone Project - Redefining the Trailhead learning experience by leveraging AI and machine learning models to enhance search, personalization, and progress workflows for 3M+ users.
• ● Conducted foundational user research and task analyses to identify major friction points in course discovery, multi-course handling, and progress tracking workflows.
• ● Led the strategic redesign of the course search and smart filter experience, enabling a 60% boost in search efficiency and contributing to an 85% user satisfaction rate post-testing.
• ● Ideated and validated enhancements for new note-taking and AI-integrated features, driving improvements in contextual course handling and user-guided learning journeys.
• ● Collaborated with cross-functional teams on design execution using Figma, conducting usability testing and iterative design validation cycles to ensure user-centered outcomes.

Jan 2022 – Jul 2023 · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

• Post Acquisition of Inkoniq (Client- Amazon, STI InfoTech Pvt. Ltd.)
• ● Led UX design initiatives across B2B and B2C SaaS domains post-Inkoniq acquisition, specializing in enterprise workflows, IT SaaS, CMS systems, and e-commerce platforms.
• ● Improved navigation and workflows for SaaS platforms and CMS systems, boosting usability by 85% and reducing customer drop-off by 30% through heuristic evaluations and design system enhancements.
• ● Facilitated 2 design sprints and 3 cross-functional workshops to rapidly identify user needs, validate assumptions, and prototype human-centered solutions.
• ● Mentored and managed 5 junior designers, fostering a collaborative culture and increasing delivery efficiency by 30%.
• ● Acted as client liaison, translating complex business requirements into innovative, research-backed UX strategies and prototypes.

Dec 2021 – Jul 2023 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Worked as a client-facing UX consultant for Amazon India through INKONIQ- CX 100, contributing to key e-commerce and smart retail initiatives. Collaborated closely with in-house product, design, and research teams to deliver scalable, accessible user experiences across mobile and kiosk environments.
• Key Highlights:
• ● Amazon Car Insurance UX:
• Architect a 2-minute paperless auto-insurance flow, drove a 3% conversion rate among 10M+ Prime members by streamlining complex quote-to-claim interactions. Designed end-to-end purchase journey for third-party car insurance integration within Amazon Pay. Created high-fidelity prototypes informed by competitive benchmarking and conducted remote user testing with 10+ participants to iterate toward final flow. Delivered developer-ready specs with interaction documentation.
• ● Return & Fulfillment Workflow:
• Directed responsive interaction frameworks for 290M+ monthly visitors at Amazon India, resolved 12+ critical usability gaps through customer journey mapping (CJM) and heuristic reviews for Tier 2/3 demographics that increased MAU by 1.5x.
• Revamped mobile-native experience for Amazon’s return flow (PDP, PLP, Smart Shopper), reducing navigation friction through interaction redesign and smart progress indicators.
• Collaborated with Games, Video, Diamonds, and Live teams on UI-focused feature enhancements and design system alignment. Oversaw solution quality across multiple sprints, ensuring consistency in execution and user experience.
• ● Smart Retail Kiosk (Scan & Go):
• Created an IoT-powered kiosk prototype deployed in 130 cities; interaction design reduced checkout task time by 42% and improved accessibility using motion-first principles and accessibility standards.
• ● In-person Usability Testing:
• Led field-based testing sessions in collaboration with Amazon's internal team (designers, developers, PMs), identifying friction in micro-copy, visual hierarchy, and trust indicators that directly informed final UI improvements.

May 2021 – Jul 2023 · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

• Acquired by CX 100
• Served as a product and UX design consultant for high-impact B2B and B2C projects across fintech, e-commerce, and logistics. Led end-to-end design for startups, digital agencies and large corporations B2C/B2B and enterprise, balancing business needs with user-centered innovation.
• ● Stakeholder Collaboration & Strategic Consulting:
• Facilitated client discovery sessions, led design workshops, and conducted usability audits to surface pain points and align product roadmaps with user needs. Regularly presented solutions and design rationales to business stakeholders and tech leaders.
• ● Research & Retention-Focused UX:
• Conducted user interviews, competitive benchmarking, and behavior mapping to inform design decisions. Recommended UX optimizations that improved retention, conversion, and task success.
• ● Global Collaboration:
• Worked with international clients and cross-border design teams, aligning time zones, communication cadences, and design processes to ensure seamless delivery across markets.
• ● System Thinking & Design Ops:
• Developed a Figma-based design system with 300+ reusable components to streamline collaboration between design and engineering teams, ensuring consistency and accessibility (WCAG 2.0).
• ● Mentorship & Team Enablement:
• Mentored junior designers, fostering skills in UX documentation, prototyping, and agile delivery—boosting design team velocity by 40%.

May 2021 – Nov 2021 · 6 mos · Bengaluru, Karnataka, India

• Redesigned HDFC Bank’s digital home loan journey across WhatsApp Business and responsive web, helping transition from legacy paper-based processes to a seamless digital experience for India’s 65M+ users.
• Key Highlights:
• ● Digital Transformation:
• Converted HDFC’s paper-based home loan application into a fully digital workflow across mobile and WhatsApp, contributing to a 91% surge in digital application adoption and enabling $26.67B+ in loan approvals.
• ● Conversational UX + Localized Design:
• Designed mobile-first, step-by-step interactions tailored for Tier-2/3 audiences, with EMI visualization, real-time eligibility checks, and multilingual support. Ensured accessibility (WCAG 2.0) compliance for inclusive adoption.
• ● Design QA & Developer Collaboration:
• After hand-off, participated in bug testing and component-level QA, offering dev-focused recommendations to enhance consistency, reduce friction, and ensure production-ready implementation.
• ● Reusable UI Framework:
• Created scalable UI components and specs in Figma to support long-term design ops, reducing design–dev feedback loops by 60% and accelerating future feature rollouts.

Nov 2020 – Feb 2021 · 3 mos · Pune, Maharashtra, India

• ●Boosted user engagement by 15% by guiding clients in defining and refining business objectives into actionable, user-centered design strategies.
• ●Led the design of a subscription model feature in Figma, leveraging competitive analysis, user journey mapping, and A/B testing to optimize initiation and completion rates.
• ●Created user flows, wireframes, and interactive prototypes using Figma to validate new UX concepts through iterative usability testing.
• ●Produced marketing collateral, custom illustrations, and iconography to support branding and business development efforts across digital channels using Adobe Photoshop and Adobe Illustrator.

May 2020 – Nov 2020 · 6 mos · India · Remote

• B2B/B2C platform connecting local retailers with customers, Early Stage MVP
• ● Crafted end-to-end design strategy for a hyperlocal retail platform bridging the gap between small businesses and local consumers.
• ● Developed brand identity and high-fidelity prototypes for both merchant and customer-facing interfaces.
• ● Defined product positioning and design direction for the MVP, including onboarding, product listings, and user flows.

Mar 2020 – Jun 2020 · 3 mos · Chennai, Tamil Nadu, India

• ● Conducted remote UX research through desk studies, competitor benchmarking, and remote user interviews to inform early-stage HMI (Human-Machine Interface) strategies for EV motorbikes.
• ● Designed wireframes, information architecture, and moodboards using Miro, and Photoshop, aligned with emotional behavior and color psychology principles.
• ● Created interactive prototypes and high-fidelity UI mockups using Adobe XD for MVP development, supporting early usability validation and feature prioritization.
• ● Led product-market fit validation efforts, contributing to enhanced user engagement and influencing product direction toward successful Series C funding milestones.
• ● Collaborated cross-functionally with engineering, product, and marketing teams using Jira to manage design workflows and reporting.

Aug 2018 – Jul 2020 · 1 yr 11 mos · Pune, Maharashtra, India · On-site

Jun 2017 – Jul 2018 · 1 yr 1 mo · Vadodara, Gujarat, India