Naga Sai Parasa

Product Designer

Bengaluru, Karnataka, India8 yrs 6 mos experience
Highly Stable

Key Highlights

  • Transitioned from fraud analysis to UX design.
  • Improved user engagement and NPS scores.
  • Designed user-friendly interfaces for fintech applications.
Stackforce AI infers this person is a UX designer with a strong background in Fintech and EdTech industries.

Contact

Skills

Core Skills

User Experience (ux)User Experience Design (ued)User Interface DesignGraphic Design

Other Skills

WireframingUsability TestingPrototypingUser ResearchUX ResearchVisual TestingDesign Tokens CreationSecondary ResearchFigma (Software)TypographyDigital PaintingLogo DesignPost-editingAdobe PhotoshopCompetitive Analysis

About

I am a UX designer transitioning from a background as a "Fraud analyst". While I enjoyed my work in fraud analysis, I am excited to bring my analytical skills and data-driven decision-making to UX design. Understanding user behavior and creating data-driven solutions are my passions. With experience in a recent internship at "MoneyView", I am eager to leverage my diverse background to make a positive impact in UX design. I am currently seeking a full-time product design opportunity where I can continue to grow and contribute to enhancing user experiences.

Experience

8 yrs 6 mos
Total Experience
2 yrs 1 mo
Average Tenure
--
Current Experience

Zet

Product Designer

Sep 2024Nov 2025 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

  • 👉 Improved card activation and onboarding completion by simplifying the card onboarding flow through clearer step sequencing, copy, and error handling.
  • 👉 Increased Credit Builder Membership sign-ups by reshaping the value proposition, pricing visibility, and CTAs around real user motivations.
  • 👉 Reduced partner journey friction by uncovering UX gaps and delivering user-centered solutions across key flows.
  • 👉 Designing intuitive new features, user-friendly flows, and high-converting campaign pages to boost engagement and sales.
  • 👉 Drove new partner acquisition by designing a referral program that boosted sign-ups and expanded ZET’s partner network.
  • 👉 Accelerated feature adoption by collaborating with product, engineering, and ops teams and grounding decisions in user research and usability testing.
User Experience (UX)User Experience Design (UED)WireframingUsability TestingPrototyping

Moneyview

Product Design Intern

Oct 2023Jul 2024 · 9 mos · Bengaluru, Karnataka, India

  • 👉 NPS Project: Significantly boosted NPS scores through strategic enhancements in a user engagement project.
  • 👉 User Deletion Project: Played a key role in the "User Deletion" project, from understanding PRD to creating suitable solution with UI.
  • 👉 Design System Migration: Managed the migration of old 1K+ screens to the new design system, ensuring adherence to all design guidelines and principles.
  • 👉 Component Tokens: Created design system component tokens using Figma and exported them to JSON for streamlined development.
  • 👉 Conducted visual testing for multiple project screens, ensuring design accuracy by comparing actual UI designs with developer-built versions and identifying visual errors, creating feedback reports resulting in improved design consistency and quality.
  • 👉 Worked with cross functional teams including Product managers, Developers and other designers.
  • 👉 Also, part of primary and desk research of couple of projects, brainstorming, wire-framing, and user interface design.
UX ResearchWireframingUser Interface DesignVisual TestingDesign Tokens CreationPrototyping+2

Self employed

UX/UI Designer

Jul 2023Sep 2023 · 2 mos · Remote

  • I worked with a very early-stage startup that developed an e-learning app, where I created flows based on business requirements, designed wireframes, and crafted a happy-flow user interface with components.
Secondary ResearchUser Interface DesignFigma (Software)

Cognizant

Senior Process Executive - Fraud analyst

Jul 2021May 2023 · 1 yr 10 mos · Hyderabad, Telangana, India

  • Analyze customer claims and account history to identify potential fraud and other anomalies.
  • Review spending patterns and transaction history to identify suspicious activity.
  • Investigate potential fraudulent activity using various tools and resources, including data analysis and research.
  • Make informed decisions on reimbursement or decline of claims based on available evidence and policies.
  • Communicate with customers and other stakeholders regarding the status of claims and any additional information needed for review.
  • Collaborate with other fraud analysts and management to identify and implement best practices for fraud prevention and detection.
  • Monitor and analyze fraud trends and patterns to proactively identify potential issues.
  • Participate in ongoing training and education to stay up-to-date on emerging fraud schemes and techniques.

Tata consultancy services

Associate - Fraud Analyst

Jan 2018Jul 2021 · 3 yrs 6 mos · Hyderabad, Telangana, India

  • Conducted thorough analysis of fraud cases, assessing customer records and identifying fraudulent activities to protect bank customers.
  • Customer Spend Analysis: Utilized customer spending patterns to make informed decisions regarding reimbursement, ensuring fair and accurate resolution of cases.
  • Charge Code Submission: Expertly submitted charges with appropriate codes, adhering to established guidelines and regulations.
  • Pre-Arbitration Assessment: Evaluated documentation provided by both acquirer and customer to determine the appropriate course of action, whether to proceed with arbitration or withdraw charges.
  • Counterfeit Cheque Detection: Played a crucial role in identifying counterfeit cheques, preventing potential losses for the bank.
  • Process Knowledge Sharing: Assisted new team members by sharing in-depth process knowledge and valuable work tips, contributing to their professional development and team success.

Freelance

Freelance Graphic Designer

Jan 2016Jan 2018 · 2 yrs

  • Experienced intermediate-level graphic designer with a portfolio of projects including poster designs for Telugu short films, title designs for short films, logo designs, business cards, and billboard designs.
  • Proficient in visual design, composition, and typography, with an eye for detail to create visually interesting designs.
  • Skills in visual hierarchy, layout, and basic color theory are highly transferable to UX design, allowing for the creation of intuitive and engaging user interfaces.
TypographyDigital PaintingLogo DesignPost-editingAdobe PhotoshopGraphic Design

Education

GrowthSchool

UX Career Acceleration Program (Mentorship) — UI/UX

Jan 2022Jan 2023

Andhra Loyola College

Bachelor of Business Administration - BBA — Banking and Financial Support Services

Jun 2013May 2016

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