N

Narbeh Minasians

CEO

Seattle, Washington, United States16 yrs 4 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 15 years in marketing for entertainment and gaming industries
  • Expert in digital strategies and brand building
  • Leader in workplace inclusion and team management
Stackforce AI infers this person is a Marketing Leader in the Entertainment and Gaming industries.

Contact

LinkedIn

Skills

Core Skills

Brand CommunicationsDigital MarketingDigital Consumer EngagementSocial & Digital MarketingBrand ManagementDigital StrategyEmployee EngagementSocial Media Management

Other Skills

Social MarketingCommunity ManagementLive StreamingYouTubeEmail MarketingMobile MarketingPublic RelationsInfluencer MarketingAnimation MarketingBrand MarketingSocial MediaInternal CommunicationsEmployer BrandingB2C Digital StrategyRecruitment Marketing

About

Seasoned marketing professional with 15 years of experience working in creative and strategic roles for the entertainment and gaming industries. Specializing in, but certainly not limited to: > Developing impactful digital strategies > Building iconic brands, franchises, & IP > Conceptualizing innovative B2C and B2B campaigns > Creating compelling content around gaming, animation, comics, anime, geek culture & more > Understanding Gen Alpha, Gen Z, and Millennial audiences > Managing massive global communities > Producing live events and experiences > Designing data-driven customer lifecycle programs > Leading diverse, multi-generational teams > Championing workplace inclusion & equity > Collaborating seamlessly w/ creatives & executives alike > Thinking outside the box > Wearing many hats > Making long SEO lists

Experience

16 yrs 4 mos
Total Experience
2 yrs 10 mos
Average Tenure
4 yrs 8 mos
Current Experience

The pokémon company international

2 roles

Senior Director, Brand Communications

Promoted

Oct 2024 – Present · 1 yr 7 mos

  • Leading the Brand Communications team for Pokémon in the Americas & Oceania, comprised of: Social Marketing, Community Management, Live Streaming, YouTube, Email & Mobile Marketing, Public Relations, Influencer Marketing, Animation Marketing, and Brand Marketing.
Social MarketingCommunity ManagementLive StreamingYouTubeEmail MarketingMobile Marketing+6

Director, Digital Consumer Engagement

Feb 2021 – Oct 2024 · 3 yrs 8 mos

  • Led the Social Media, Email & Mobile, Community Management, and Live Streaming teams for Pokémon in the Americas & Oceania as part of the larger Digital Marketing & Communications organization.
Social MediaEmail MarketingCommunity ManagementLive StreamingDigital Consumer EngagementDigital Marketing

Bric foundation

2 roles

Advisory Board Member

Sep 2021 – Present · 4 yrs 8 mos

Board of Directors

Sep 2019 – Sep 2021 · 2 yrs

Paramount

Director, Social & Digital Marketing

Nov 2017 – Jan 2021 · 3 yrs 2 mos · Burbank, CA

  • Led Nickelodeon Animation’s Social & Digital team to help market Nick's brand, studio, and IP alongside the larger Marketing team. Oversaw the strategy, production, publishing, and reporting for over 23 current series & film pages, the animation studio accounts, NickAnimation.com, and the official studio YouTube channel. Additionally, co-led Nickelodeon's expansion into live streaming content, helped establish the studio's diversity & inclusion efforts, managed internal communications, and further developed the studio's recruitment marketing and employer branding strategies.
Social MediaDigital MarketingInternal CommunicationsEmployer BrandingSocial & Digital MarketingBrand Management

Nickelodeon animation

5 roles

Director, Social & Connected Content

Promoted

Oct 2016 – Nov 2017 · 1 yr 1 mo · Burbank, CA

  • Led the B2C digital strategy for 12 in-house productions and over 25 years of library properties with Nickelodeon and Paramount Animation. Also expanded into employee engagement by managing internal communications for 1,000+ employees, recruitment marketing for our Talent Acquisition team, and employer branding for our B2B efforts.
B2C Digital StrategyInternal CommunicationsRecruitment MarketingEmployer BrandingDigital StrategyEmployee Engagement

Senior Manager, Social & Connected Content

Promoted

Apr 2015 – Oct 2016 · 1 yr 6 mos · Burbank, CA

  • Built out and led a team to oversee the social media footprint & digital strategy for Nickelodeon Animation as a brand and its various series & films, including the 25th Anniversary campaign. Developed and launched the studio's official website, NickAnimation.com, and designed employee engagement events and activations while building the Nick Studios Mobile App.
Social MediaDigital StrategyWebsite DevelopmentSocial Media Management

Manager, Social Media

Promoted

Jul 2013 – Apr 2015 · 1 yr 9 mos · Burbank, CA

  • Launched Nickelodeon Animation's social media presence.
Social MediaSocial Media Management

Assistant, Special Events

Jan 2010 – Mar 2011 · 1 yr 2 mos · Burbank, CA

Production Intern, Dora the Explorer

Sep 2009 – Dec 2009 · 3 mos · Burbank, CA

Viacom

Coordinator, Event Marketing

Mar 2011 – Jul 2013 · 2 yrs 4 mos · Burbank, CA

Education

UCLA

Bachelor of Arts - BA — Global Studies & Political Science

Glendale Community College

Associate of Arts - AA

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