Nov 2020 – Jan 2022 · 1 yr 2 mos · Philadelphia, Pennsylvania, United States

Jul 2020 – Nov 2020 · 4 mos · New York, New York, United States

• Designed the FAQ page for the enterprise AI gifting service. Collaborated with the PM and marketing team to boost SEO results. Achieved 800 clicks within 24 hours.
• Constructed the UX design framework for the company, including critical steps as user research, competitive analysis, ideation, prototyping, validation, and visual design.
• Created the design system for Giftpack.ai. Built reusable components following atomic design and guided other designers to ensure visual consistency.

Sep 2019 – May 2020 · 8 mos · Arlington, Virginia, United States

• Created a visual editor for Stardog enterprise SaaS platform, for non-technical people to perform data mapping without coding.
• Accomplished 11 interviews, 5 co-design sessions, and 5 usability tests to revamp product concepts and design prototypes through iterative validation.
• Formalized interaction patterns and established UI components library from Blueprint.js design system to ensure overall consistent user experience.

Jun 2019 – Dec 2019 · 6 mos · McLean, Virginia

• Led competitive analysis to facilitate multiple initiatives including a new onboarding experience for subscribers and voice platforms.
• Conducted usability testings including USA Today mobile navigation experience and content strategy. Wrote the test plans, conducted the screeners, analyzed the results, and presented findings to project leadership to foster design iteration.
• Drove product change by leading the innovative project to picture future news consumption experience, integrating AR technology, object recognition and geolocation technology.