Natasha Kapoor

CEO

United States21 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in global media strategy for wearable devices.
Proven leadership in media planning across APAC and India.
Strong background in paid social media and digital marketing.

Stackforce AI infers this person is a Media Strategy Expert with a focus on Digital Marketing and Consulting.

Contact

Skills

Core Skills

Media Strategy

Other Skills

Paid Social MediaMedia PlanningOutdoor AdvertisingMarketing StrategyDigital MediaMarket ResearchTeam ManagementNew Business DevelopmentMedia BuyingStrategic PlanningMarketing CommunicationsEvent ManagementEvent MarketingActivationsDigital Marketing

About

Specialties: Media and Consulting

Experience

21 yrs 3 mos

Total Experience

2 yrs 1 mo

Average Tenure

5 yrs 4 mos

Current Experience

Mindshare

Principal Partner

Jul 2019 – Dec 2020 · 1 yr 5 mos · Mumbai, Maharashtra, India

Heading the client lead function for Skin Care and Skin Cleansing for the Unilever account

Media StrategyPaid Social Media

The verb consulting

Professional Freelancer

Apr 2016 – Jul 2019 · 3 yrs 3 mos · Global

Paid Social Media

Starcom mediavest group

VP

Aug 2014 – Mar 2016 · 1 yr 7 mos · Mumbai Area, India

Heading the Mumbai Office for SMG.

Media Strategy

Samsung

Media Procurement

Jul 2013 – May 2014 · 10 mos · Gurgaon, India

Heading the media procurement for Samsung. Responsibilities include business deliveries and media audit

Media Strategy

Mediacom

Media Purchases Director

May 2010 – Jan 2013 · 2 yrs 8 mos

Handling the buying portfolio for P&G including branded content and integrations

Indiabulls real estate

DGM

Nov 2009 – Mar 2010 · 4 mos

Handled marketing for new and upcoming projects. Supported the sales team. Ensured the creative agency had elements on time and deliverables were submitted in time. Sat on architectural meetings to ensure consumer's perspectives were covered. Handled the media, PR and trade show aspects of the company.

Mindshare media india pvt. ltd

Associate Director- Exchange

Dec 2007 – Nov 2009 · 1 yr 11 mos

Head the business for ICICI and Castrol for TV buying. Worked on annual strategies for both accounts. Handled the new launches for Onida, the only Indian white goods company. Ensured minimal inflation for clients.

Pearl media

Head- Research and Business Development

Nov 2006 – Oct 2007 · 11 mos

Looked for opportunities to expand our business. Worked with international broadcasters like Spacetoon to set their goals and plans for India. Worked on research for TV across Indian markets. Held consumer research workshops.