Jun 2023 – Aug 2025 · 2 yrs 2 mos · Remote

• I work with brands, corporates and non-profits to create and implement communication and editorial strategies that achieve market engagement and growth in audience. Additionally, my work helps brands diversify their communication assets, increase their client portfolio, and create cross-sectoral partnership opportunities.
• Brands served: Headout, The Bigger Picture, Adani Corporation, HCL, Warner Brothers India.
• Non-profits served: Udhyam Foundation, Quess Foundation, Gender at Work India and more.

Jun 2021 – Nov 2022 · 1 yr 5 mos

• As Head of the organisation, I spearheaded the Network's Secretariat - overseeing the planning and implementation of the organisation's initiatives across seven countries in the region. Core areas of work included: the strengthening of the Network across South Asia, heading project initiatives, developing communication strategy, driving media engagement, networking and fundraising and ensuring programmatic and financial compliance.

Jan 2017 – Jun 2021 · 4 yrs 5 mos

• As the Communications and Programme Manager, I developed and implemented the organisation's communication strategy across South Asia. I spearheaded the establishment of all digital communication assets - including the organisation's website and social media channels. I developed multi-media content for various programme initiatives and also contributed to the writing and editing of research reports, brochures, blogs, editorials, and features. The role also required me to engage with members and allies from across the South Asian region and around the globe for campaigns and to further the movement.
• I also took up extensive Programme Management work and implemented programme initiatives for The World Bank, SIDA, and Comic Relief. Programme initiatives focused on gender equality, supply chains, violence against women, strengthening of grassroot organisations, COVID-19 relief, and building the capacity of informal women workers.

Aug 2015 – Dec 2018 · 3 yrs 4 mos

• As an independent consultant I worked with a range of clients from across the globe, including, Little Black Book (Bangalore), Enviretas Group, HomeNet South Asia (NGO), New Indian Express, Yorke Communications, Senseforth and others. I worked with these organisations to establish brand strategy, create unique content, and implement content plans for multi-media platforms.

Feb 2014 – Jul 2015 · 1 yr 5 mos · Bangalore

• As a Media Associate, I built a network of media points and developed strategic, content-sharing partnerships with leading media houses and journalists. As a liaison, my work also involved gathering feedback for product development, monitoring and analysing user trends, and maintaining high standards in distribution. I also contributed to the internal and external communication initiatives of the organisation.

Oct 2011 – Jan 2014 · 2 yrs 3 mos · Bangalore

• The role primarily involved developing and executing content plans, building community engagement, upkeep of digital content assets, conceptualisation of branding and marketing collateral, devising social media content and strategy, and collaborating with sales for marketing tie-ups. As City Lead, I also undertook PR engagement with clients, users and businesses.

May 2010 – Sep 2011 · 1 yr 4 mos · Bangalore

• Concept and content development, maintenance of digital content assests, social media communications, and event execution.

Sep 2009 – Jan 2010 · 4 mos · Bangalore

• Write-ups and editorial support for in-house publications and online content
• Organising and conducting events and workshops