Nayan T. — Digital Marketing Specialist

Currently working as a Content Writer at COLATE, I bring over five years of experience across content creation, influencer marketing, and creator management and writing within the MarTech segment. I specialise in crafting SEO-optimised, performance-driven content that enhances brand visibility, strengthens organic rankings, and supports long-term business growth. My expertise lies in developing search-led content strategies combined with strong storytelling to drive engagement and conversions. I have worked across multiple industries, creating and optimising content that aligns with both user intent and business objectives. In addition to content writing, I have extensive experience in influencer marketing and creator operations, having collaborated with brands across EdTech, FinTech, Daily Fantasy Applications, Gaming Apps, and Audio Platforms. I have led end-to-end influencer marketing campaigns, managing talent onboarding, campaign execution, performance tracking, and reporting to ensure measurable impact and scalable growth. For four years, I managed social media and content operations for Mr. Mangesh Shinde, founder of WillStar Media, widely known as “Mangesh Shinde Shorts” and “WillPower Star”. My role involved complete management of his Instagram, YouTube, LinkedIn, and Meta platforms, coordinating with brands, influencers, agencies, and event partners, handling video sponsorships, and overseeing Meta and Instagram monetisation strategies. I have also spearheaded talent management, campaign management, and data inventory functions, ensuring seamless execution across teams and stakeholders. My strength lies in identifying growth opportunities, building effective strategies, and maintaining strong professional relationships that contribute to business development. With a deep understanding of creator psychology, brand fundamentals, and digital ecosystems, I am recognised for my people skills, strategic thinking, and execution-focused approach. I remain committed to continuous learning, innovation, and delivering impactful results through content and creator-led growth.

Stackforce AI infers this person is a MarTech expert with a strong focus on content and influencer marketing.

Experience: 5 yrs 9 mos