Sep 2022 – Oct 2023 · 1 yr 1 mo · Dubai, United Arab Emirates

• Directed digital transformation programs, embedding advanced analytics into communications strategies. Enabled global clients to derive measurable value from data by building dashboards, improving campaign analytics, and influencing strategic direction through actionable insights.

May 2021 – Sep 2022 · 1 yr 4 mos · Dubai, United Arab Emirates · On-site

• Managed cross-functional analytics projects for top-tier clients, focusing on marketing performance optimization. Delivered end-to-end analytics frameworks, introduced automation efficiencies, and supported strategic growth through insight-led digital campaign enhancements.

Jun 2019 – May 2021 · 1 yr 11 mos · Dubai

• Created and led tailored analytics solutions for global brands, primarily Samsung in the Middle East and Africa, to enhance media effectiveness and drive ROI. Designed and optimized digital marketing campaigns while consolidating data from various sources using automated processes and custom reporting. Assessed campaign performance across online and offline channels, providing clients with regular updates on performance and cost efficiency. Delivered actionable insights and strategic recommendations to improve marketing effectiveness and ROI, along with detailed reports identifying areas for optimization.

Jul 2018 – Jun 2019 · 11 mos · United Arab Emirates

• Created analytics strategies for global brands, including Louvre Abu Dhabi, INFINITI Middle East, and Standard Chartered Bank UAE, translating data into actionable business insights. Designed processes to optimize KPIs across social, paid media, web, CRM, and business data such as sales and churn rates. Selected the right data sources to evaluate performance, identifying what's working and what needs optimization. Provided clear, data-driven insights that supported strategic decision-making and enhanced overall marketing and business performance.

May 2018 – Jul 2018 · 2 mos · United Arab Emirates

Mar 2017 – Jan 2018 · 10 mos · Hyderabad Area, India

• Developed custom data solutions for clients like P&G, Lumentum, and TMEIC. Automated ETL processes using UNIX shell scripts and created complex SQL queries to generate business insights. Successfully delivered the first AWS-customized solution using AWS Redshift, S3, and Data Pipeline. Managed and optimized Oracle BI Analytics applications, including creating and modifying dashboards, data mappings, and metadata repositories. Configured and deployed financial analytics subject areas, ensuring seamless integration with Informatica mappings and DAC for custom tasks. Delivered high-quality reporting solutions to improve data-driven decision-making.

Mar 2015 – Feb 2017 · 1 yr 11 mos · Hyderabad Area, India

• Worked on OBIEE installation and configuration for clients including MASCO, Lumentum, Toshiba, and Activision. Designed and developed dashboards and reports by creating custom layers in RPD, implementing time series functions, and configuring security for data access. Contributed to the creation and management of materialized views, partitioned tables, and performance optimization techniques. Played a key role in Oracle cloud and sales cloud application reporting and customizations. Recognized for outstanding performance, achieving "Performer of the Quarter" in Q2 2015.

Jun 2013 – Mar 2015 · 1 yr 9 mos · Hyderabad Area, India

• Supported custom development for business reports and POCs using Oracle Endeca Information Discovery (OEID) and OBIEE tools. Involved in the installation, configuration, and management of OBIEE repositories, creating dashboards, and managing data-level security. Delivered data extraction, transformation, and loading (ETL) solutions, contributing to streamlined data reporting processes for clients like 21st Century Fox and Oracle India.

Feb 2014 – Jul 2014 · 5 mos · India · On-site

• Collaborated on a co-development project between TEKsystems and Oracle, focusing on Oracle Endeca application development. Played a key role in designing and implementing business intelligence solutions, utilizing Endeca Platform for data extraction, transformation, and visualization.