Nick Panayi — CEO

I'm a 2x Chief Marketing Officer with 25+ years building high-performance marketing engines at the intersection of strategy, digital, and AI — across enterprise technology, healthcare tech, and B2B SaaS. As CMO at Inovalon, I've led a full transformation of the marketing function: modernizing our brand, scaling demand generation, and pioneering AI-native marketing systems. Most recently, my team built Agentic Opportunity Scoring (AOS) — a proprietary model that synthesizes 100+ buyer personas, ICP fit, behavioral data, and external intent signals to predict conversion probability and deliver AI-generated sales synopses. Not a vendor product. Built in-house. It's the kind of work I believe every modern marketing org should be capable of. Before Inovalon, I served as CMO at Amelia, a conversational AI company, where I built the global marketing function from the ground up and drove award-winning ABM and demand programs. Prior to that, VP-level roles at DXC Technology (formerly CSC) and Avaya gave me deep experience in enterprise brand, digital transformation, and large-scale marketing operations across global organizations. A few things I'm known for: → Building and scaling world-class marketing teams → Turning AI from buzzword into operational reality → Connecting marketing investment directly to pipeline and revenue → ABM programs that actually win deals I publish a monthly newsletter — Nick's AI Finds for Marketers — where I share the AI tools, strategies, and experiments most relevant to senior B2B marketers.

Stackforce AI infers this person is a MarTech and AI expert with extensive experience in B2B marketing strategies.

Location: Arlington, Virginia, United States

Experience: 29 yrs 5 mos

Skills

Healthcare Technology / Health Tech
Revenue Marketing / Pipeline Marketing
Agentic Ai / Ai Automation
Marketing Technology (martech)
Digital Marketing
Demand Generation
Account-based Marketing
Marketing Automation

Career Highlights

Transformed marketing functions across multiple industries.
Pioneered AI-native marketing systems for lead scoring.
Built high-performance marketing teams from scratch.

Work Experience

Inovalon

Chief Marketing Officer (3 yrs 3 mos)

Channel99

Advisor (3 yrs 8 mos)

Amelia

Chief Marketing Officer (3 yrs 7 mos)

DXC Technology

Vice President, Brand, Demand & Digital Marketing (2 yrs 3 mos)

Head of Digital Marketing & Global Brand (5 yrs 10 mos)

Avaya

Vice President, North America Marketing (1 yr 8 mos)

Vice President Strategic Marketing (2 yrs 4 mos)

Director, Marketing Strategy and Market Intelligence (2 yrs 5 mos)

Director, Strategic Offer Development – Avaya Global Services (1 yr)

Director, Strategic Planning & Development – Enterprise Solutions (1 yr 2 mos)

HP

Director, Corporate Business Development (Compaq) (1 yr 5 mos)

Alliance Marketing Manager, Compaq-Microsoft eCommerce Solutions (1 yr 1 mo)

Manager, Product Marketing for Compaq Professional Workstations (3 yrs 4 mos)

Education

Bachelor of Science - BSc at Fairleigh Dickinson University

MBA at Fairleigh Dickinson University

Nick Panayi

CEO

Arlington, Virginia, United States29 yrs 5 mos experience

Highly StableAI Enabled

Key Highlights

Transformed marketing functions across multiple industries.
Pioneered AI-native marketing systems for lead scoring.
Built high-performance marketing teams from scratch.

Stackforce AI infers this person is a MarTech and AI expert with extensive experience in B2B marketing strategies.

Contact

Skills

Core Skills

Healthcare Technology / Health TechRevenue Marketing / Pipeline MarketingAgentic Ai / Ai AutomationMarketing Technology (martech)Digital MarketingDemand GenerationAccount-based MarketingMarketing Automation

Other Skills

Generative AI / AI StrategyBusiness DevelopmentProduct ManagementStart-upsCRMBusiness StrategyE-commerceMarketingGo-to-market StrategyProduct MarketingStrategic PlanningMarket ResearchBusiness PlanningLead GenerationBrand Management

About

Experience

29 yrs 5 mos

Total Experience

6 yrs 6 mos

Average Tenure

3 yrs 8 mos

Current Experience

Inovalon

Chief Marketing Officer

Feb 2023 – Present · 3 yrs 3 mos · Bowie, Maryland, United States · Hybrid

Led a comprehensive transformation of Inovalon's marketing function in a dynamic healthcare technology environment — modernizing brand positioning, rebuilding digital infrastructure, and scaling demand generation across a complex, multi-solution portfolio.
Key initiatives and outcomes:
Built Agentic Opportunity Scoring (AOS): A proprietary AI system that predicts lead conversion probability using 100+ buyer personas, ICP fit, behavioral signals, and third-party intent data. Each high-priority lead is delivered to Sales with an AI-generated synopsis — the "who," "why," and "play" — replacing gut-feel prioritization with precision intelligence. Built entirely in-house.
Rebuilt the digital marketing ecosystem: Overhauled web strategy, content architecture, SEO, and paid programs to improve pipeline contribution and reduce cost-per-opportunity.
Scaled ABM at enterprise level: Implemented account-based programs targeting health plans, providers, and pharmacy benefit managers with personalized, multi-channel engagement.
Leading a team of marketing professionals spanning brand, demand generation, digital, content, product marketing, and marketing operations.

Healthcare Technology / Health TechAgentic AI / AI AutomationRevenue Marketing / Pipeline MarketingMarketing Technology (MarTech)Generative AI / AI Strategy

Channel99

Advisor

Sep 2022 – Present · 3 yrs 8 mos · United States · Remote

Advisor to Channel99: An early stage modern B2B Performance Marketing Platform

Revenue Marketing / Pipeline MarketingMarketing Technology (MarTech)

Amelia

Chief Marketing Officer

Jul 2019 – Feb 2023 · 3 yrs 7 mos · Washington D.C. Metro Area

Joined Amelia as its first structured CMO to build and scale a global marketing function for a fast-growing conversational AI company.
Built the marketing org from the ground up: demand generation, digital, content, product marketing, corporate communications, and field programs — hiring and developing a high-performing team across all disciplines.
Key contributions:
Scaled ABM programs: Developed pursuit marketing campaigns targeting Fortune 500 enterprise accounts, combining intent data, personalized content, and coordinated multi-channel outreach to drive pipeline with strategic accounts.
Elevated brand presence: Repositioned Amelia within the enterprise AI space, driving meaningful increases in share of voice and analyst recognition.
Launched global digital marketing infrastructure: Built SEO, paid media, marketing automation, and CRM programs that created consistent pipeline contribution quarter over quarter.
Navigated hypergrowth and market shifts: Led the marketing function through rapid company expansion and evolving market conditions in the highly competitive enterprise AI space.

Revenue Marketing / Pipeline MarketingMarketing Technology (MarTech)

Dxc technology

2 roles

Vice President, Brand, Demand & Digital Marketing

Apr 2017 – Jul 2019 · 2 yrs 3 mos

Responsible for DXC’s Global Brand, Digital Marketing Ecosystem, Demand Center, Social
Media, Marketing Programs and Account Based Marketing efforts.

Revenue Marketing / Pipeline MarketingMarketing Technology (MarTech)

Head of Digital Marketing & Global Brand

Jun 2011 – Apr 2017 · 5 yrs 10 mos

Responsible for CSC’s digital marketing ecosystem, digital content strategy and management, and global brand management.

Revenue Marketing / Pipeline MarketingMarketing Technology (MarTech)

Avaya

5 roles

Vice President, North America Marketing

Oct 2008 – Jun 2010 · 1 yr 8 mos

Responsible for all Field Marketing, Demand Generation and Industry Marketing in North America.

Revenue Marketing / Pipeline Marketing

Vice President Strategic Marketing

Promoted

Jun 2006 – Oct 2008 · 2 yrs 4 mos

Led key strategic functions for the Global Marketing organization. Reported directly to the CMO and managed a 25-person team in charge of Brand, Strategic Planning, Market Intelligence, Marketing Operations and Database Marketing.

Revenue Marketing / Pipeline Marketing

Director, Marketing Strategy and Market Intelligence

Promoted

Jan 2004 – Jun 2006 · 2 yrs 5 mos

Responsible for architecting Avaya’s long term marketing strategy and annual marketing plan. Also led market intelligence function - including both primary and secondary marketing research.

Director, Strategic Offer Development – Avaya Global Services

Jan 2003 – Jan 2004 · 1 yr

Led Strategic Offer Development function for Avaya Global Services. Team was focused on the identification and delivery of next-generation revenue engines for Global Services Business Units.

Director, Strategic Planning & Development – Enterprise Solutions

Nov 2001 – Jan 2003 · 1 yr 2 mos

Responsible for strategic planning, services channel strategy and services readiness for new products.

Hp

3 roles

Director, Corporate Business Development (Compaq)

Jan 2000 – Jun 2001 · 1 yr 5 mos · Houston, Texas Area

Responsible for pursuing and delivering new strategic partnerships, including equity investments in startups, joint marketing agreements and licensing of intellectual property.

Alliance Marketing Manager, Compaq-Microsoft eCommerce Solutions

Dec 1998 – Jan 2000 · 1 yr 1 mo · Houston, Texas Area

Managed the strategy, planning and activation of joint marketing initiatives between Compaq and Microsoft, at a time when eCommerce solutions were experiencing exponential growth.