Nidhal Shaikh — CEO

As a Chief Marketing Officer with over 18 years of experience shaping brand narratives for global powerhouses like the World Bank Group, Oracle (MOAT), and Nutshell, I operate at the intersection of brand strategy, digital innovation, and data science. My core philosophy is that modern marketing is not about spending more, but about investing smarter. I leverage a deep background in AI and predictive analytics to move beyond traditional metrics, building data-driven frameworks that deliver hyper-personalized customer experiences, optimize campaign ROI, and unlock sustainable revenue growth. From launching brands in the dynamic MENA region to architecting cutting-edge Web3 strategies, my focus remains on translating complex market data into actionable, impactful results. My leadership style is centered on building and mentoring high-performing teams capable of executing integrated campaigns that resonate across all touchpoints. 𝗖𝗼𝗿𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀 - Marketing Strategy Go-to-Market, Brand Development, ROI Optimization - Digital & Performance Web3 Marketing, PPC, SEO/SEM, Performance Analytics - AI & Data Science Predictive Analytics, AI-Driven Campaign Optimization, Machine Learning Models, Customer Segmentation - Leadership Team Building & Mentoring, Budget Management, Public Relations (PR) & Stakeholder Management

Stackforce AI infers this person is a Marketing Executive specializing in Digital Marketing and Brand Strategy for B2B and B2C sectors.

Location: Karāchi, Sindh, Pakistan

Experience: 17 yrs 6 mos

Skills

Marketing Strategy
Leadership
Strategic Planning
Digital Strategy
Digital Marketing
Market Planning
Brand Activation
Marketing
Strategic Partnerships
Luxury Brand Marketing

Career Highlights

Over 18 years of marketing leadership experience.
Expert in AI-driven marketing strategies.
Proven track record in brand development and ROI optimization.

Work Experience

Grand Gangsta City

Chief Marketing Officer (2 yrs 4 mos)

Founder Institute

Mentor (2 yrs 9 mos)

Moat

Strategic Marketing Consultant (2 yrs)

SMB Services

Strategic Marketing Consultant (1 yr 7 mos)

Head Of Digital Marketing (9 mos)

Nutshell Group

Deputy General Manager - Digital (5 mos)

World Bank Group

Marketing Consultant (3 yrs 6 mos)

Social Junction

Head Of Marketing & Digital Performance (2 yrs 2 mos)

Mega Marketing Network

Digital Marketing Manager (1 yr 5 mos)

Rich Together Marketing Management

Sr. Marketing Manager (8 mos)

Elite Management Consultancy (EMC), Dubai

Digital Marketing Manager (6 mos)

Yellow Butterfly Events & Media Agency L.L.C

Marketing & PR Manager (1 yr 7 mos)

Talent Hous3

PR & Digital Media Manager (1 yr)

IBEX | Global

Operations Supervisor (5 mos)

Team Lead Operations (2 mos)

Warid Telecom

E-Care Unit Supervisor (1 yr 11 mos)

Customer Service Representative (3 yrs)

Education

Master of Business Administration (M.B.A.) at Preston University

Bachelor of Business Administration (B.B.A.) at Asia Pacific Institute of Information Technology

Nidhal Shaikh

CEO

Karāchi, Sindh, Pakistan17 yrs 6 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Over 18 years of marketing leadership experience.
Expert in AI-driven marketing strategies.
Proven track record in brand development and ROI optimization.

Stackforce AI infers this person is a Marketing Executive specializing in Digital Marketing and Brand Strategy for B2B and B2C sectors.

Contact

Skills

Core Skills

Marketing StrategyLeadershipStrategic PlanningDigital StrategyDigital MarketingMarket PlanningBrand ActivationMarketingStrategic PartnershipsLuxury Brand Marketing

Other Skills

Go-to-Market StrategyManagementSpoken EnglishProblem SolvingMarketing ManagementPress ConferencesGame DesignPerformance MetricsPresentationsWritten ExpressionNegotiationCommunicationCampaignsPresentation SkillsSales and Marketing

About

Experience

17 yrs 6 mos

Total Experience

1 yr 9 mos

Average Tenure

2 yrs 9 mos

Current Experience

Grand gangsta city

Chief Marketing Officer

Jan 2024 – Present · 2 yrs 4 mos

Leading the development and execution of a comprehensive marketing strategy to drive brand awareness, user acquisition, and revenue growth for Grand Gangsta City.
Oversee all marketing functions, including branding, advertising, public relations, KOLs, Events, Partnerships and digital marketing efforts.
Manage a team of marketing professionals and develop their skills to achieve departmental goals.
Analyze marketing performance and make data-driven decisions to optimize campaigns and maximize return on investment (ROI).

Go-to-Market StrategyManagementBrand ActivationLeadershipSpoken EnglishProblem Solving+47

Founder institute

Mentor

Aug 2023 – Present · 2 yrs 9 mos

LeadershipArtificial Intelligence (AI)Performance MetricsData-driven MarketingMarket AnalysisMedia Outreach+1

Moat

Strategic Marketing Consultant

Jan 2023 – Jan 2025 · 2 yrs · Remote

Go-to-Market StrategyStrategic PlanningStrategy AlignmentMarketing StrategyDigital StrategySales and Marketing+9

Smb services

2 roles

Strategic Marketing Consultant

Promoted

Dec 2022 – Jul 2024 · 1 yr 7 mos

Digital StrategyMarket ResearchDigital Project ManagementProblem SolvingPerformance MetricsGo-to-Market Strategy+18

Head Of Digital Marketing

Mar 2022 – Dec 2022 · 9 mos

Designed and implemented a digital strategy as part of the company's broader business and marketing plans, building affinity and leading demand generation.
Liaised with senior management to draw up a marketing innovation strategy to set corporate goals and maximize budget value.
Researched and analyzed performance drivers to improve future campaign profitability/growth and contributed towards yearly marketing budgets, KPIs, and sales forecasts.
Built and led the digital team to plan, create, and implement a comprehensive comms and social media strategy to increase reach, number of followers, and engagement, ultimately driving revenue.
Designed campaign, content, and video strategies that transmitted the organization's goals and objectives together with the Marketing team.
Upgraded the organization's digital capabilities with key stakeholders, as well as implemented best practice social media and digital marketing trends for profitable growth.
Planned and led team building strategies.

LeadershipGo-to-Market StrategyStrategic PartnershipsDigital Project ManagementProblem SolvingPerformance Management+36

Nutshell group

Deputy General Manager - Digital

Jul 2021 – Dec 2021 · 5 mos

Managed the Digital team along with the clients.
Clients:
K Electric
Friesland Campina
Nokia (HMD Pakistan)
JBS
TCS
Martin Dow

Go-to-Market StrategyDigital StrategyLeadershipProblem SolvingMarket PlanningStrategic Partnerships+24

World bank group

Marketing Consultant

Apr 2019 – Oct 2022 · 3 yrs 6 mos · Pakistan

Go-to-Market StrategyMarketing CampaignsMarket PlanningMarketingMarket AnalysisMedia Outreach+4

Social junction

Head Of Marketing & Digital Performance

Apr 2019 – Jun 2021 · 2 yrs 2 mos · Karachi,Pakistan

I was Inducted to create the marketing department and make alliances for the startup. Devising plans for the clients and ensuring to achieve ROIs.

Brand ActivationLeadershipSpoken EnglishProblem SolvingVideo ProductionPerformance Metrics+30

Mega marketing network

Digital Marketing Manager

Nov 2017 – Apr 2019 · 1 yr 5 mos · Karachi

Responsible for managing SEO,SMM,Design,PPC and Development team.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns .
Utilising a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness.
Improving the usability, design, content and conversion of the Client's websites.
Responsibility for planning and budgetary control of all digital marketing
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.

Brand ActivationSpoken EnglishProblem SolvingPerformance MetricsPresentationsNegotiation+23

Rich together marketing management

Sr. Marketing Manager

Mar 2017 – Nov 2017 · 8 mos · Dubai, United Arab Emirates

Key responsibility was to drive marketing transformation for our clients and thereby enhance the customer experience at various touchpoints. Focusing on innovative solutions and integrated marketing campaigns, to increase the brand affinity of our Clients.

Brand ActivationSpoken EnglishProblem SolvingPerformance MetricsPresentationsNegotiation+22

Elite management consultancy (emc), dubai

Digital Marketing Manager

Jul 2016 – Jan 2017 · 6 mos · Dubai, United Arab Emirates

I was Managing Digital Marketing Department for the Group of Companies Specially The Taste of Fame Restaurant. Strategy, Execution, Designing, Website Management, SEO, Guest Blogging, Event Coverage. I also work on Spicer Pegler Accounts and Auditing Firm. To maintain the company online Reputation and updates.

Brand ActivationSpoken EnglishProblem SolvingPerformance MetricsPresentationsNegotiation+20

Yellow butterfly events & media agency l.l.c

Marketing & PR Manager

Dec 2014 – Jul 2016 · 1 yr 7 mos · United Arab Emirates

Developing a pricing strategy that maximizes profits and market share.
Identifying new customers.
Supporting sales and lead generation efforts.
Creating promotions with advertising managers.
Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
Compiling lists describing our organization's offerings.
Developing and managing advertising campaigns.
Organizing company conferences, trade shows, and major events.
Building brand awareness and positioning.
Evaluating and maintaining a marketing strategy.
Directing, planning and coordinating marketing efforts.
Communicating the marketing plan.
Developing each marketing campaign from start to finish.
Researching demand for the organization's products and services.
Evaluating competitors.
Handling social media, public relation efforts, and content marketing.

Spoken EnglishProblem SolvingPerformance MetricsPresentationsNegotiationCampaigns+19

Talent hous3

PR & Digital Media Manager

Dec 2013 – Dec 2014 · 1 yr · United Arab Emirates

My core responsibility was to maintain PR & digital media services for the clients. Along with this worked closely with Event Management Team, Promotion Designing, and Marketing (Online/Offline)
Client List and Events:
Indus Motors
Saima Group Of Companies
Bridal Couture
Kailash Kher Concert
Standard Chartered Bank
The First Ferry etc.