Mar 2020 – Mar 2021 · 1 yr · Gurugram, Haryana, India · On-site

• Contribute to the strategic development and execution of the brand initiatives through informative, engaging and entertaining SEO-friendly content.
• Develop and maintain relationships with professional organizations and other stakeholders
• Audit content data to ensure the organization is informed of new developments regarding the company’s or competitor’s products
• Collaborate with market research to understand and analyze market, competitive and customer trends, opportunities and challenges to build 10X industry content.
• Coordinate with Vendors to ensure strategic alignment and messaging consistency for content used by the SEO team and marketing partners.
• Utilize customer and marketplace insights to identify, develop, and execute SEO Content initiatives that advance the brand; and analyze and interpret market research

Dec 2018 – Nov 2019 · 11 mos · Gurugram, Haryana, India · On-site

• Key Results:
• Increased web traffic for Docprime to 5000 visitors per day in a little over 2 months.
• Used high-quality content for legit link-building and helped increase the domain authority of the site from 10 to 26 in a little over 2 months.
• Build a community of engaged followers on different forums.
• Successfully developed, delivered and published more than 20K pages on the website in just 2 months.
• Strategies:
• Managing a team of 11 writers to develop content related to the healthcare industry, mostly about diseases, medicines, symptoms, home remedies, doctors, hospitals, etc.
• Connecting external data and trends in the health care industry to influence the company’s content strategies.
• Creating newsgathering methods to source global content across healthcare and medicinal research.
• Content generation and editing for the company’s digital assets including website, and social media channels.
• Leading editorial planning discussions with cross-functional team members, including internal communications, media relations, and social media communications to maximize content exposure and impact.
• Maintenance and development of Digital Content assets. This includes proofreading new & old content.
• Auditing content to identify SEO/traffic generation opportunities and then led the team of writers to create high-impact “cornerstone” content.
• Working closely with Product Team and Business Units to develop new social media strategies, replacing overt sales pitches with a focus on engagement and customer care.
• Developing engaging, enriching content to build a social media audience, including contests, original videos, etc.

Nov 2018 – Jan 2021 · 2 yrs 2 mos · Gurugram, Haryana, India · On-site

• Strategies:
• Managing a team of 4 to develop content related to insurance, credit cards, loans, etc. for the UAE market.
• Taking a lead role in the maintenance and development of the Digital Content assets. Writing, editing, and proofreading new & old content.
• Ensuring that all documents meet established content standards and working closely with the SEO team and developers to assess any technical challenges in displaying and optimizing the content.
• Working closely with marketing and design teams to plan and develop site content, style, and appearance.
• Using web content management systems to analyze website usage statistics.
• Carrying out quality assurance checks on content.
• Dealing with issues, such as copyright and data protection.
• Analysing the content gap with regular content audits.
• New product development (Credit Cards) and end-to-end product management.
• Managing end-to-end social media complaints.
• Lead a team of social media complaints officers to quickly resolve customer concerns.
• Ensure that social media pages for the organization are highly engaged and have positive customer sentiments.
• Ideating, implementing and executing new social media campaigns for insurance awareness and lead generation.

Mar 2017 – Jul 2021 · 4 yrs 4 mos · Gurugram, Haryana, India · On-site

• ⦁ Built and led content and social media teams (27+ members) for multiple brands, driving team growth and capability.
• ⦁ Directed cross-functional projects with product, SEO, and marketing teams to launch high-impact campaigns.
• ⦁ Developed analytics-driven strategies for B2B and B2C growth, leveraging regular content audits and stakeholder alignment.
• ⦁ Managed content calendars and campaign planning, ensuring seamless execution and collaboration.
• ⦁ Launched viral campaigns and financial literacy initiatives with PR and external partners.
• ⦁ Increased web traffic to 0.5M/day and generated ₹300M revenue via organic SEO.
• ⦁ Raised Domain Authority to 58 through SEO and content leadership.
• ⦁ Awarded ‘Star of the Quarter’ four times and ‘Highest Performing Team’ for leadership impact.
• Achievements:
• ⦁ Increased web traffic to 0.5 million visitors per day.
• ⦁ Generated revenue of 300 million in FY 2017-18 through organic SEO (articles).
• ⦁ Helped increase the Domain Authority (DA) of the site to 58 using high-quality content and best SEO content strategies.
• ⦁ Awarded with ‘Star of the Quarter’ 4 times and ‘Highest performing team’ award.
• ⦁ Successfully spearheaded 5 viral social media campaigns for the brand.
• ⦁ Associated with brand marketing teams for consumer campaigns to get consumer insights for product development and management.
• ⦁ Associated with different insurer product teams (HDFC, Bajaj, Canara HSBC OBC) to help them develop new products, especially new-age ULIPs.
• ⦁ Collaborated with PR and external agencies to start a financial literacy campaign called 'Nivesh Kar Befikar' for awareness of insurance products, especially Unit Linked Insurance Plans.
• ⦁ Currently working on a digital campaign (Protect Kar Befikar) for spreading awareness about niche insurance products including Child Insurance, Retirement Plans, and Travel Insurance.

Aug 2014 – Mar 2017 · 2 yrs 7 mos · Gurugram, Haryana, India · On-site

• Created SEO-rich content to drive organic growth and lead generation.
• Led multi-channel campaigns including SEO, SEM, paid media and email marketing.
• Lead conversion rate optimization (CRO) initiatives to improve engagement and conversion metrics through testing landing pages, special promotions, and content placement.
• Proficiency in Google Analytics, Google Ads, paid social media and email campaigns.

Jun 2011 – Jul 2014 · 3 yrs 1 mo · Greater Delhi Area · On-site

• Managed content strategy, media relations, and brand messaging for key initiatives
• Developed website content, blogs, and press releases to amplify organizational impact.