Jun 2023 – May 2024 · 11 mos · Gurugram, Haryana, India · On-site

• Developed a robust Data Monetisation Strategy focusing on customer segmentation,
• ensuring data privacy, and creating Targeted Advertising opportunities.
• Optimised Airtel Ads ecosystem by implementing precise user segmentation, incorporating SSP, DSP, and exchanges, and continuously refining CPC and CTR for improved ad efficiency.-

Nov 2021 – May 2023 · 1 yr 6 mos · Delhi, India

• Led the creation of Hindustan Times' Customer Data Platform (CDP), a central hub for data that boosted Ad Revenue, Content Personalization, and engagement across the organization.
• Brought together 130M+ monthly users using various technologies, enriching user data for insights into demographics, interests, and purchase intent.
• Managed a team of 7 Developers and 3 QA professionals, overseeing projects like unification, SDKs for mobile platforms, real-time data APIs, and pipelines for various uses. Owned data ingestion from 25+ properties, coordinating with 40+ external teams.
• CDP was lauded by Google in 2022 and a case study on the merits of CDP was published by Google as well in the same year.

Nov 2019 – Dec 2021 · 2 yrs 1 mo

• Collaborated cross-functionally with Tech, Design, and other teams to build new features and capabilities. Notable projects include Snapdeal Warranty and others aimed at improving user experience.
• Implemented A/B experiments, analysed key metrics, and iteratively scaled developments based on results. Managed courier I/O, leading integrations with third- party vendors like Clickpost and courier partners such as Delhivery and Bluedart.
• Spearheaded key projects, including Cod to prepaid and Cod block to decrease RTO, post-order communications on WhatsApp, and serviceability optimisations. Revamped and created multiple widgets on the App to enhance UI and provide a better user experience.

Jul 2018 – Nov 2019 · 1 yr 4 mos · Noida Area, India

• Conducted business analytics, uncovering valuable insights to drive strategic
• decisions for Paytm Movies.
• As Product Owner for Paytm Movie PassTM, achieved a ~75% cost reduction and a
• ~650% increase in sales.
• Defined key metrics, set up analytics frameworks, and implemented methodologies
• for the movie pass product, boosting sales, retention, acquisition, and overall growth.

Mar 2016 – Jun 2018 · 2 yrs 3 mos · Gurgaon, Haryana, India

• Development of an AWS based Data Warehouse which consolidated country wise data for a global pharmaceutical client into one infrastructure. The data warehouse consisted of data from 230+ data sources spread across multiple countries.