Jun 2023 – Present · 2 yrs 11 mos · India · Remote

Jun 2022 – Jun 2023 · 1 yr · Gurugram, Haryana, India

• ● Conducting user research to understand the needs and goals of the product's users, and using this information to inform design decisions.
• ● Creating user personas, user flows, and wireframes to map out the user journey and ensure the product meets user needs.
• ● Designing the look and feel of the product's interface to ensure a cohesive and intuitive user experience.
• ● Creating visual design assets such as icons, buttons, and images, while ensuring consistency in design elements across the product.
• ● Collaborating with stakeholders and other team members to identify and prioritize features, and working with developers to implement designs and ensure functionality.
• ● Testing and iterating on designs to ensure they meet user needs and are easy to use, while conducting usability testing to validate designs and identify areas for improvement.
• ● Creating prototypes to test usability and gather feedback, and working on Voice Experience related to AI-Bot (Voice & Text).
• ● Staying up-to-date with design trends and best practices to ensure the product remains competitive and meets the needs of the users.

May 2022 – Sep 2022 · 4 mos

Jul 2021 – Apr 2022 · 9 mos · Remote

• ● Successfully collaborated with international clients across diverse industries, including fashion, hospitality, and e-commerce.
• ● Coordinated activities with project managers and developers, guiding projects from research and design to development.
• ● Created user flows, wireframes, and prototypes for client approvals, as well as identifying UX problems and suggesting improvements.
• ● Translated requirements into style guides, design systems, design patterns, and visually appealing user interfaces.
• ● Designed UI elements such as input controls, navigational components, and informational components that were both functional and aesthetically pleasing.

Mar 2016 – Nov 2021 · 5 yrs 8 mos · Gurugram, Haryana, India

• ● Created high-quality content, marketing strategies, and campaigns for Brands, which helped them reach their Users.
• ● Worked with brands to understand user mindset, and developed content with a user-centric approach showcasing typical use-cases; brands I worked with - MG Motors, Nestle, Coca-Cola, PepsiCo, Colgate, MAC Cosmetics, etc.

Jul 2013 – May 2016 · 2 yrs 10 mos · Kuwait

• ● Worked as a Merchandiser at M.H Alshaya, a leading retail franchise operator in the Middle East, managing collections and new launches for 12 brand stores across multiple countries.
• ● Conducted User Research in the region to understand the latest fashion trends and User preferences, identifying key insights to inform product design and development.
• ● Built a strong understanding of customer needs and preferences through direct interaction with customers, providing valuable insights into user preferences and market trends.
• ● Successfully managed multiple projects simultaneously, demonstrating strong project management skills that are essential in the UX/UI Designer role.

Jul 2012 – Apr 2013 · 9 mos · Kuwait

• ● Analyzing consumer buying patterns and predicting future trends.
• ● Regularly reviewing performance indicators, e.g. sales and discount levels.
• ● Meeting suppliers and negotiating terms of contract, new product launches.
• ● Attending trade fairs, if and when required to conduct market research in order to select and assemble a new collection of products.