Apr 2024 – Jan 2025 · 9 mos

• 1. Online Newsletters and E-mailers: Designing newsletters and e-mailers involves layout design, understanding of typography, and effective use of visuals to engage and inform the audience.
• 2. Facebook Static & Carousel Ads: Creating ads for Facebook requires knowledge of Facebook's ad specifications, effective storytelling within a limited space, and understanding how visuals can impact engagement and click-through rates.
• 3. Instagram Story Layouts: Designing for Instagram Stories involves creating visually appealing and engaging content that fits the vertical format and encourages interaction through features like polls, questions, and swipe-ups.
• 4. Marketplace Creatives: Designing creatives for marketplaces involves showcasing products or services effectively, often with a focus on clear communication and visual appeal to drive conversions.
• 5. Social Media Covers & Posts: Designing covers and posts for social media platforms involves understanding each platform's visual guidelines and best practices for engagement, as well as consistency with brand identity.
• 6. Google Ads: Creating ads for Google Ads requires attention to detail in terms of ad size, clarity of messaging, and the use of compelling visuals to attract clicks and conversions.
• 7. Website, Category & Collection Banners: Designing banners for websites involves understanding user experience and visual hierarchy to guide users effectively through categories and collections.
• 8. Promotional Landing Pages: Designing promotional landing pages requires a blend of creative design and understanding of user behavior to optimize conversion rates through effective layout, visuals, and persuasive copywriting.

Apr 2023 – Jul 2024 · 1 yr 3 mos

• (a) Ecom Website and App Creative Management:
• Brainstorming the look and feel of Shopify 2.0 Website & App.
• Full responsibility of execution and creation of website and app campaign content such as banners, landing page assets primary images
• (b) Marketplace Creative Management:
• Execute and create brand store creative, A+ Images and banners for marketplace events and sales such as on Amazon, Myntra, & Nykaa, etc.
• (c) CRM, WhatsApp Images and Ads:
• Checking CTR & Conversion on ads, CRM & WhatsApp images. Making sure creative is clear to the customers.
• Create and execution of campaign and sale-related Whatsapp Images, Static and Carousel ad
• Create campaigns and offer mailer, new launch mailers etc.
• (d) Social Media:
• Taking responsibility of the creative requirement for Posts, Cover & IG Story.
• (e) Offline EBO:
• Creating Poster and Stories for the new stores.
• (f) Brand Collaboration:
• Creating asset for brand collaboration.

Apr 2022 – Jun 2023 · 1 yr 2 mos

• Responsible for all the Website and AD designs.
• Designing all the creative requirements for Market Places like Amazon, Myntra, Flipkart,
• Nykaa and others.
• Designing all the visual look up of The Man Company's newly launched App.
• Overlooking all the creative designs and helping the team with the same.
• Taking care of all the affiliate requirements, campaigns and daily emailers (brand and product specific).
• Handling the creative requirements for social media like Static Posts, Stories and Carousel.

Apr 2021 – Apr 2022 · 1 yr

• Creating Online Newsletters, E-mailers, Fb Static & Carousel Ads, Insta Story Layouts, Marketplace Creatives, Social Media Covers & Posts, Google Ads, Affiliate & GDN Banners, Website, Category & Collection Banners. Creating the Promotional Landing Pages.

Dec 2017 – Apr 2021 · 3 yrs 4 mos

• Handling the online marketing Creative’s. Worked cooperatively to complete tasks with the Online Marketing Manager. Creating Online Newsletters, E-mailers, Fb Static & Carousel Ads, Insta Story Layouts, Social Media Covers & Posts, Google Ads, Affiliate & GDN Banners, Website, Category & Collection Banners. Creating the Promotional Landing Pages.

May 2016 – Dec 2017 · 1 yr 7 mos

• Job Profile:
• Newsletter, Social Media Cover Page & Post, Google Ads, Affiliate & GDN Banner, Category & Collection Banner, Landing Page etc.

Apr 2015 – May 2016 · 1 yr 1 mo

• Conceptualization: Conceptualize the creative/communication from scratch based on a brief from the team. This include themes, landing pages, newsletters, Paid promotions.
• Handles the entire project from the creative aesthetics to communication.
• Creative Quality- Aesthetics: Provides high quality creatives by choosing the right combination of images, fonts and placement
• Uniqueness: Makes unique creatives that would attract the attention of the consumer
• Communication clarity: Communication on the creative is easily understood by the consumer.
• Turnaround Time: Works towards making the creative in the most optimal time.
• Attention to Detail: Diligently checks all creatives before sharing the same. Proof-reads for spelling errors/Offer Communication/Wrong images.
• Communication Skills: Communicates clearly with all team members involved in the Project. Pro-actively aligns all team members in case of any changes
• Ownership : Takes ownership of projects assigned. Able to stretch to deliver projects assigned when necessary.

May 2013 – Apr 2015 · 1 yr 11 mos

• Job Profile:
• 1. Newsletter Design:
• Designed and customized visually appealing email newsletters to enhance customer engagement and drive conversions.
• Focused on maintaining brand consistency, applying modern design trends, and optimizing layouts for diverse audiences.
• Collaborated with the marketing team to align with campaign strategies and messaging.
• 2. Social Media Cover Pages & Posts:
• Created compelling social media visuals, including cover pages and posts for platforms like Instagram, Facebook, and LinkedIn.
• Ensured each design reflected the brand’s voice, aesthetics, and target demographics.
• Adapted creatives for organic and paid campaigns to drive audience engagement and growth.
• 3. Google Ads & Affiliate/GDN Banners:
• Designed performance-driven banners for Google Ads, Affiliate Marketing platforms, and Google Display Network (GDN).
• Focused on crafting eye-catching visuals with clear call-to-actions (CTAs) to maximize click-through rates (CTR) and ROI.
• Adhered to platform-specific guidelines while ensuring a unified brand presence across campaigns.
• 4. Category & Collection Banners:
• Developed creative banners for e-commerce websites, highlighting categories and collections to attract customer interest.
• Leveraged seasonal themes, sales promotions, and product launches to enhance the shopping experience.
• Partnered with the Marketplace team to ensure consistency across all online touchpoints.
• 5. Landing Page Design:
• Designed conversion-optimized landing pages tailored to specific marketing campaigns and product launches.
• Ensured user-friendly layouts, responsive design, and strong visual hierarchies to guide customers toward desired actions.
• Worked alongside developers and UX teams to implement designs effectively.
• 6. Brand Consistency and Innovation:
• Maintained and evolved the visual identity of the brand across all creative outputs.
• Experimented with new design approaches and technologies to improve efficiency and impact.

Apr 2012 – May 2013 · 1 yr 1 mo

• Responsibilities: Graphic design includes work from Newsletters, Social Posts, Home Page Banners. Website design includes the design and build, working with the in-house developer to completion. As well as being the primary designer within the business, my role includes day-to-day management of jobs and clients, communicating with printers and sign writers, directing the junior designer and overseeing the majority of work with the Creative Director.

May 2011 – Feb 2012 · 9 mos · Noida, Uttar Pradesh, India · On-site

• Spearheaded Creative Initiatives: Designed and delivered a wide range of marketing materials, including eye-catching social media posts, homepage banners, and promotional assets that boosted brand visibility.
• Website Design Leadership: Directed website design projects from concept to completion, collaborating with in-house developers to ensure seamless integration of visually compelling and functional design elements.
• Department Management: Successfully managed the design department's daily operations, overseeing workflows, ensuring on-time delivery of projects, and maintaining strong client relationships.
• Strategic Alignment: Partnered with the Creative Director to develop design strategies that aligned with the company’s overall business goals, driving consistency and innovation across campaigns.

May 2010 – Aug 2010 · 3 mos · Noida, Uttar Pradesh, India · On-site

• Conducted image editing tasks, including cropping, resizing, and composition adjustments to enhance image quality.
• Applied advanced color correction techniques to improve the overall appearance of images.
• Specialized in precise image cutting, utilizing tools such as Photoshop's selection tools for various purposes, such as subject isolation or background removal.
• Executed photo retouching procedures to enhance image clarity and remove imperfections, showcasing a keen eye for detail.

Feb 2009 – Apr 2010 · 1 yr 2 mos · South East Delhi, Delhi, India · On-site

• Image Editing: Conducted extensive image editing tasks, demonstrating proficiency in cropping, resizing, and composition adjustments to elevate the overall quality of images.
• Color Correction Expertise: Applied advanced color correction techniques, showcasing a nuanced understanding of color theory to enhance the overall appearance and appeal of images.
• Precise Image Cutting: Specialized in precise image cutting using tools such as Photoshop's selection tools for diverse purposes.
• Photo Retouching Mastery: Executed intricate photo retouching procedures to elevate image clarity and remove imperfections.