Nitish Gautam

Digital Marketing Specialist

West Delhi, Delhi, India10 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in organic SEO and digital marketing strategies.
  • Proven track record of increasing brand awareness and conversions.
  • Awarded for innovative social media marketing initiatives.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in SEO and content strategies for healthcare and technology sectors.

Contact

Skills

Core Skills

SeoDigital MarketingWeb DevelopmentContent Marketing

Other Skills

AHrefsAdobe PhotoshopAlgorithmsAnalyticsBloggingCMSCSSCompetitive AnalysisContent CreationContent WritingData AnalyticsDatabasesE-commerceEmail MarketingFacebook

About

I've maxed out at 30k connections! Do follow me by clicking the follow button for awesome posts! 😎 A bright digital marketing expert keen on implementing new and innovative ways to break boundaries. I strive to work as a digital marketing professional in a challenging environment that encourages continuous learning and professional growth. My career is my passion – I help teams push the boundaries of creativity and new-age innovation to achieve business success, I specialize in organic SEO, content, social media & on-page / off-page SEO strategies. View my latest 2020 CV / Resume: www.bit.ly/nitish2020cvupdated

Experience

10 yrs 9 mos
Total Experience
1 yr 6 mos
Average Tenure
5 yrs 7 mos
Current Experience

United we care

SEO Digital Marketing Specialist

Nov 2020 – Present · 5 yrs 7 mos · Gurugram, Haryana, India

  • At United We Care, I am responsible for inbound marketing & SEO initiatives such as Content Creation & Marketing, OnPage / OffPage SEO Optimization, and Website Development using WordPress (completely designed www.UnitedWeCare.com from scratch using WordPress+Elementor Page Builder+Plugins)
  • ✅ Interpreting and translating business goals & targets into marketing plans and strategies that increase brand awareness, boost engagement & conversions, and facilitate overall business growth
  • ✅ Designing and executing an online marketing strategy by identifying opportunities to increase inbound traffic, generate leads and improve keyword positions at the top, middle and bottom of the marketing funnel
  • ✅ Performing ongoing keyword research including discovery and expansion of keyword opportunities using Ahrefs, Google Keyword Planner and SEMRush
  • ✅ Measuring the effectiveness of marketing campaigns by tracking, interpreting, and translating KPIs into tangible, action-oriented strategies that consistently increase impressions, CTRs, and conversions
  • ✅ Conceptualizing, designing, and building the website front-end using WordPress, Elementor and other plugins (HTML, CSS, PHP, JQuery, JavaScript)
  • ✅ Recommending and Implementing changes to website architecture, content, linking & other factors to improve SEO positions for target keywords, and increase conversions
  • ✅ Conduct technical SEO audits (both On-Site and Off-Site SEO) including competitor analysis, creating structured data / schema markup (Microdata, JSON-LD), enhancing E-A-T (expertise, authority, trust), and general SERP appearance
  • ✅ Tools: AHrefs, Google Analytics, Google Workspace, Excel, Amazon EC2, Keyword Planner, Adwords, Search Console, Photoshop, Tag Manager
  • ✅ Google #1 Ranked Keywords: customer service ideas, art of customer service, alice in wonderland anxiety, how to become a therapist in canada, banking experience strategy, daily online meditation guide
  • United We Care
  • India | Canada
  • www.UnitedWeCare.com
SEOContent CreationOnPage SEOOffPage SEOWebsite DevelopmentWordPress+5

Compunnel staffing

Content Marketing Specialist

Jul 2020 – Nov 2020 · 4 mos · Noida, Uttar Pradesh, India

Loantube

Content Marketing Manager

Jan 2020 – Feb 2020 · 1 mo · Gurgaon, Haryana

  • Contractual job for devising and contributing to the company’s content strategy.

City innovates (p) limited

Manager - Business Operations and Content

Aug 2019 – Sep 2019 · 1 mo · Gurgaon, India

  • Contractual job for creating keyword-focused content for a project.

Libsys limited

SEO Analyst

Sep 2018 – Apr 2019 · 7 mos · Gurgaon, Haryana, India

  • Managing Clients and Projects
  • SEO Responsibilities / Managing and Contributing to SEO initiatives such as Backlink Building, META tags & META keywords, Headers,
  • Keyword Research / LSI Keywords Identification
  • Website Design and Writing Content
  • Solving Website Issues by Working with Software Development Group
  • Writing Blog Content / Managing Company's Blogs
  • Website Content, E-Books, White papers
  • Managing Website Backend
  • Solving Client Queries and Customer Service
SEOContent WritingKeyword Research

Ameyo

Assistant Manager Marketing

Mar 2017 – Apr 2018 · 1 yr 1 mo · Gurgaon, India

  • Areas of Expertise âž¡ Inbound Marketing | Content | Social | SEO | SEM
  • Additional skills: Web & Graphic Design / R Programming / JS / HubSpot COS / HubL / Adobe Suite / HTML / CSS / Data Analytics / Google Suite / Word / Excel / Powerpoint
  • ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
  • KRAs ➨
  • â–ª Identifying objectives, strategies and action plans to improve short and long-term organic traffic growth and SERP rankings
  • â–ª Writing engaging, relevant and authentic content / copy to assist marketing efforts, and developing marketing collaterals
  • Content / SEO ➨
  • â–ª Ameyo Blog -https://www..ameyo.com/blog
  • â–ª Ebooks - https://hubs.ly/H09BHxh0
  • â–ª Blogging / eBook writing
  • â–ª Building Backlinks
  • â–ª Web Promotion / PR
  • â–ª Web Content / Content Marketing
  • Web Development ➨
  • â–ª HubSpot Marketplace / Template Design
  • â–ª HubSpot COS Development
  • â–ª CSS / JS Script Implementation
  • Some Examples of Previous Work ➨
  • â–ª Making code changes in Hubspot using Hubspot Markup Language, or HubL
  • â–ª Real-Time Blog Search (HubL / JS)
  • â–ª Implementation of 'Time to Read' Blog Article (HubL)
  • â–ª Custom Conditional Blog Search using URL Query Parameters ((HubL)
  • â–ª Blog Breadcrumb Navigation (HTML+CSS+JS)
  • â–ª Custom Animated 404 Page
  • Social Media ➨
  • www.bit.ly/AmeyoLinkedIn
  • www.bit.ly/AmeyoFacebook
  • www.bit.ly/AmeyoTwitter
  • Other Skills ➨
  • â–ª Using Marketing Automation tools and applications
  • â–ª Thorough understanding of web/app based applications
  • â–ª Analyzing Data and Deriving Business Intelligence using MS Excel
  • â–ª VBA Programming on MS Excel + Creating Smart Analytics Dashboards
  • â–ª Lead Generation / Demand Generation
  • Received BOUNDARY BREAKER AWARD for positioning Ameyo as a CX Leader via social media.
Inbound MarketingContent MarketingSEOWeb DesignData AnalyticsDigital Marketing

Q3 technologies

Digital Marketing Specialist

Jun 2015 – Nov 2016 · 1 yr 5 mos · Gurgaon, India

  • Through engaging content, verbose language & effective SEO article writing/submission & keyword placement techniques – managed to gradually increase relevant SE rankings over time. Also maintained Daily Tech News Blog on Blogger.
  • Dedicated time to learn R programming in R-Studio suite & developed a deployable web application using open- source libraries to predict outcomes using Bayesian Time-Series | Integrated R & R-Studio with Google Analytics API to derive instant updated analytics overview
  • Created PowerPoint Presentations for Company/Clients, & Other Internal Marketing Collateral using Advanced Microsoft Suite Tools & Functions. Took initiative & installed Photoshop & Illustrator & dedicated time from normal schedule to learn effective designing skills to create better graphics that Increase Engagement and Enforces Brand Identity. Saved design-team resources in the process.
  • Used Data collected from R to create interactive SEO & SMO Excel Dashboards which provided easy Data Visualization/Decision Derivation of All company Google analytics Data Till Date in Daily/Monthly format | Automated updating of excel dashboard using Pivot Tables for weekly reporting
  • Increased Total Following/Likes by – Facebook (+56.56%) | LinkedIn (+46.16%) | Twitter (+209.62%) annually | Answered Jobs & Media-related queries on Social Media on a Daily Basis | Promoted Inter-networking
  • Assisted with the research, creation & design/formatting of various internal company Sales/Marketing documents [Code of Business Ethics & other branded PowerPoint material]
  • Suggested Techniques to advance marketing initiatives – such as Visitor Level Tracking with Google Analytics using Cookies to Merge Company’s Google Analytics Data with email marketing data.
SEOContent WritingData AnalyticsWeb DevelopmentDigital Marketing

Wildnet technologies

SMO and Content Brand Strategist

Dec 2014 – Mar 2015 · 3 mos · Noida Area, India

  • The company wanted to focus its efforts on online branding and marketing. Managed all internal social media profiles and accounts (Facebook, LinkedIn, Twitter, Pinterest) including networking, information collection and processing. Also created various campaigns for all types of social media websites including graphic design as well. Co-ordinated with team members to execute successful SMO campaigns. As the website was in the stage of a makeover and re-design, I created content for the entire website and brainstormed various topics to create content. Also managed blog, blog posts and some internal newsletters. Also managed WordPress and blog post updating on the website.

Marvotech builder private limited

Digital Marketing and SEO Executive

Apr 2014 – Dec 2014 · 8 mos · Vikaspuri, New Delhi

  • Responsible for online marketing, including web design and deploying WordPress website using real estate theme, creating content for website pages and on-page SEO. Also, carrying out off-page SEO activities.

The nest proptech pvt. ltd.

Senior SEO Executive Team Leader

Mar 2013 – May 2014 · 1 yr 2 mos · Noida Area, India

  • Worked as SEO Manager / Team Leader handling a team size of three. We targeted keywords such as ‘property in noida’ / ‘property in Gurgaon’. Keyword Targeting, WordPress integration, real estate portal optimization & meta keywords and descriptions, Implemented a rogue-PHP scraper to aggregate property data.

Education

Punjab Engineering College

Bachelor’s Degree — Computer Science

Jan 2008 – Jan 2012

St.Mary's International School, Tokyo

9th - 12th Grade — Junior High/Intermediate/Middle School Education and Teaching

Jan 2004 – Jan 2008

Delhi School of Internet Marketing

Advanced Digital Marketing Training Program — Digital Marketing

Jan 2015 – Jan 2016

Indian Institute of Management Raipur

PG Diploma in Digital Marketing and Social Media — Digital Marketing

Jan 2019 – Jan 2020

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