Mar 2022 – Nov 2022 · 8 mos

• Ideated, produced and launched a MVP in collaboration with engineering, operations and design team to enhance user experience and reduce manual instructor dependency.
• Successfully improved the retention metric and thus the CLTV by 𝟴𝟯%.
• By simplifying the user onboarding flow and through effective user education, improved the adoption metric by 𝟗𝟏%.
• Increased the in app notification CTA from 𝟐.𝟖% to 𝟏𝟑.𝟓% by personalizing the content and triggers.
• Optimized the cost components such as CAC:LTV and cost of retention by 𝟑𝐗 via product led growth approach for new feature adoption.
• Leading a team of 3 associates for designing and executing the operation heavy experimentation to validate the hypothesis and perfect it before handling it to the tech team.

Oct 2021 – Mar 2022 · 5 mos

• Conceptualized, drafted, scripted and directed 3 courses in 25 days; took end-to-end ownership of the course right from the course content, marketing to production requirements.
• Designed complete in class experience for two high revenue courses worth 62 Lakhs+ INR.
• Experimented on daily engagement of the users with the platform with 350% increase in interaction in a week.
• Provided effective solutions on retention strategy and increased the C1-C2 learners’ attendance by 25.6% after analyzing learners data including their practicing, and persona patterns.

Aug 2021 – Oct 2021 · 2 mos

• Worked on the challenges of taking sessions in the app.
• Assisted the HR Team in the hiring process and conducted 10+ interviews.
• Onboarded 50 students to the platform and am heading 2 live courses.
• Assembling the entire outline for a new product with 3 other coworkers.

May 2021 – Jul 2021 · 2 mos

• Designed the brand identity of a major B2B firm dealing in AUTO ID technology.
• Published over 90+ content pieces on media platforms as a technical content writer for RFIDs, Barcodes etc.
• Directed and guided the design team in accordance with the client’s requirements.

Mar 2021 – May 2021 · 2 mos

Feb 2021 – Mar 2021 · 1 mo

Sep 2020 – May 2021 · 8 mos

May 2020 – Jul 2020 · 2 mos · Delhi, India

• Researched on the impact of COVID induced lockdown on the lives of working women with my colleague Alfisha Sabri. The paper was later published by the college journal vantage along with 13 other articles.

Apr 2020 – Jun 2021 · 1 yr 2 mos · Chanakyapuri, Delhi

• Heading the group of 40 women who aim to present their art through photography. Working for the social media presence, events like competitions and orientation, hiring new members, coordinating with the college management, organising skill enhancement programs and projects.

Mar 2020 – Mar 2021 · 1 yr

Jun 2019 – Aug 2019 · 2 mos · I.T.O Delhi

• Worked as a summer management intern under the guidance of Mr Manish Sisodia (deputy Chief Minister of Delhi). Tasks ranged from supervising the working of the summer classes at Delhi government schools and providing their reports thereby to organising an exhibition at AIFACS (All India Fine Arts and Craft Society) Gallery, Central Secretariat.