Palak Purwar

Product Manager

Delhi, India5 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Successfully launched MVP improving user retention by 83%
  • Increased user interaction by 350% through innovative course design
  • Led a team to optimize product adoption and cost efficiency
Stackforce AI infers this person is a Product Manager with a strong focus on EdTech and user experience optimization.

Contact

Skills

Core Skills

Product ManagementProduct Strategy

Other Skills

Attention to DetailCustomer SatisfactionProduct AnalyticsProduct MarketingNew Product RolloutHiringProject ManagementWritten CommunicationUser Experience (UX)YouTube AnalyticsBloggingContent ManagementYouTube MarketingGraphic DesignAgile Project Management

About

Hello! I'm Palak, a lively and passionate Product Manager, currently transforming tech and product management at PhysicsWallah ๐Ÿš€. My days are filled with creating streamlined processes, solving user experience puzzles ๐Ÿงฉ, and making sure every student finds joy in learning with us! From driving big projects like the Store SaaS to tweaking Live Class costs to save the day (and budget!), my job is a blend of tech wizardry and strategic fireworks ๐ŸŽ‡. Before PhysicsWallah, I was at FrontRow in Bangalore, where I got to put on my innovator's hat ๐ŸŽฉ and roll out MVPs that made learning fun and engaging, boosting user interaction and retention. My journey in education tech started with crafting courses and designing killer user experiences that turned every class into a wow moment ๐ŸŒŸ. Iโ€™m a University of Delhi alum with a knack for storytelling, digital doodling, and sparking conversations that matter. Whether it's leading the Photography Society or brainstorming the next big feature, I thrive on creativity and collaboration ๐Ÿค. Let's connect! Iโ€™m always up for a chat over coffee โ˜•about the latest in tech, the future of education, or the newest design trends.

Experience

5 yrs 9 mos
Total Experience
1 yr 5 mos
Average Tenure
3 yrs 5 mos
Current Experience

Pw (physicswallah)

2 roles

Product Manager

Jan 2025 โ€“ Present ยท 1 yr 4 mos

Product ManagementProduct Strategy

Program Manager-Tech

Dec 2022 โ€“ Jan 2025 ยท 2 yrs 1 mo

Attention to DetailCustomer SatisfactionProduct Management

Frontrow

3 roles

๐๐ซ๐จ๐๐ฎ๐œ๐ญ, ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ, ๐†๐ซ๐จ๐ฐ๐ญ๐ก ๐š๐ง๐ ๐๐ž๐ฐ ๐ˆ๐ง๐ข๐ญ๐ข๐š๐ญ๐ข๐ฏ๐ž๐ฌ

Promoted

Mar 2022 โ€“ Nov 2022 ยท 8 mos

  • Ideated, produced and launched a MVP in collaboration with engineering, operations and design team to enhance user experience and reduce manual instructor dependency.
  • Successfully improved the retention metric and thus the CLTV by ๐Ÿด๐Ÿฏ%.
  • By simplifying the user onboarding flow and through effective user education, improved the adoption metric by ๐Ÿ—๐Ÿ%.
  • Increased the in app notification CTA from ๐Ÿ.๐Ÿ–% to ๐Ÿ๐Ÿ‘.๐Ÿ“% by personalizing the content and triggers.
  • Optimized the cost components such as CAC:LTV and cost of retention by ๐Ÿ‘๐— via product led growth approach for new feature adoption.
  • Leading a team of 3 associates for designing and executing the operation heavy experimentation to validate the hypothesis and perfect it before handling it to the tech team.
Product AnalyticsProduct StrategyProduct ManagementAttention to DetailProduct MarketingNew Product Rollout+1

Learning Experience Designer

Promoted

Oct 2021 โ€“ Mar 2022 ยท 5 mos

  • Conceptualized, drafted, scripted and directed 3 courses in 25 days; took end-to-end ownership of the course right from the course content, marketing to production requirements.
  • Designed complete in class experience for two high revenue courses worth 62 Lakhs+ INR.
  • Experimented on daily engagement of the users with the platform with 350% increase in interaction in a week.
  • Provided effective solutions on retention strategy and increased the C1-C2 learnersโ€™ attendance by 25.6% after analyzing learners data including their practicing, and persona patterns.
Customer Satisfaction

Product and Operations

Aug 2021 โ€“ Oct 2021 ยท 2 mos

  • Worked on the challenges of taking sessions in the app.
  • Assisted the HR Team in the hiring process and conducted 10+ interviews.
  • Onboarded 50 students to the platform and am heading 2 live courses.
  • Assembling the entire outline for a new product with 3 other coworkers.
HiringProject ManagementProduct ManagementWritten CommunicationAttention to DetailUser Experience (UX)+1

Adnixpro

Design/Content Writing Lead

May 2021 โ€“ Jul 2021 ยท 2 mos

  • Designed the brand identity of a major B2B firm dealing in AUTO ID technology.
  • Published over 90+ content pieces on media platforms as a technical content writer for RFIDs, Barcodes etc.
  • Directed and guided the design team in accordance with the clientโ€™s requirements.
YouTube AnalyticsBloggingContent ManagementYouTube MarketingGraphic Design

Finolearn

Social Media Marketing Consultant

Mar 2021 โ€“ May 2021 ยท 2 mos

Ifortis corporate

Sales And Marketing Manager

Feb 2021 โ€“ Mar 2021 ยท 1 mo

English department, maitreyi college

Treasurer

Sep 2020 โ€“ May 2021 ยท 8 mos

Maitreyi college

Research Collaborator

May 2020 โ€“ Jul 2020 ยท 2 mos ยท Delhi, India

  • Researched on the impact of COVID induced lockdown on the lives of working women with my colleague Alfisha Sabri. The paper was later published by the college journal vantage along with 13 other articles.

Vista, the photography society

President

Apr 2020 โ€“ Jun 2021 ยท 1 yr 2 mos ยท Chanakyapuri, Delhi

  • Heading the group of 40 women who aim to present their art through photography. Working for the social media presence, events like competitions and orientation, hiring new members, coordinating with the college management, organising skill enhancement programs and projects.

Filmesque : film club of maitreyi college

Member

Mar 2020 โ€“ Mar 2021 ยท 1 yr

Customer Satisfaction

Art, culture and language department of delhi secretariat

Management Intern

Jun 2019 โ€“ Aug 2019 ยท 2 mos ยท I.T.O Delhi

  • Worked as a summer management intern under the guidance of Mr Manish Sisodia (deputy Chief Minister of Delhi). Tasks ranged from supervising the working of the summer classes at Delhi government schools and providing their reports thereby to organising an exhibition at AIFACS (All India Fine Arts and Craft Society) Gallery, Central Secretariat.

Education

Delhi University

Bachelor of Arts - BA โ€” English and Economics

Jul 2018 โ€“ May 2021

Raspberry Pi Foundation

Certificate โ€” Introduction to Databases and SQL

Jan 2022 โ€“ Jan 2022

SOAS University of London

Certificate โ€” Risk Management in the Global Economy

Jan 2021 โ€“ Jan 2021

Hansraj College

Diploma

Jan 2019 โ€“ Jan 2020

Delhi University

Certificate โ€” German Language

Jan 2018 โ€“ Jan 2019

The Knowledge Academy

Certificate โ€” Scrum Master

Feb 2024 โ€“ Feb 2024

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Palak Purwar - Product Manager | Stackforce