Pallavi Sugian

Digital Marketing Specialist

Delhi, India8 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven experience in scaling social media campaigns.
Expert in paid ads and lead generation strategies.
Strong grasp of audience insights and platform trends.

Stackforce AI infers this person is a Social Media Marketing expert with a focus on MarTech.

Contact

Skills

Core Skills

Social Media MarketingContent Management

Other Skills

Social MediaInfluencer MarketingSocial Media StrategyContent CreationA/B TestingPerformance AnalysisMarket ResearchSocial Media ManagementContent SchedulingSocial Media AnalyticsCommunity EngagementSocial ListeningOff-Page SEOSearch AnalysisInformation and Communications Technology (ICT)

About

I’m a results-focused Social Media Marketer with proven experience in managing and scaling campaigns across Facebook, Instagram, Twitter, and Pinterest and linkedin. I specialize in paid ads, lead generation, affiliate marketing, email marketing, and SMS campaigns. With a strong grasp of audience insights and platform trends, I build strategies that drive engagement, generate leads, and strengthen brand presence. I believe in combining creativity with data to create impactful digital experiences. Let’s connect if you're looking to take your brand’s social presence to the next level.

Experience

8 yrs 9 mos

Total Experience

1 yr 7 mos

Average Tenure

4 yrs 3 mos

Current Experience

Global excellence group

3 roles

Assistant Manager - Social Media

Aug 2024 – Present · 1 yr 9 mos

Social MediaSocial Media Marketing

Social Media Marketing Specialist

Promoted

Feb 2022 – Present · 4 yrs 3 mos

· Coordinating influencer marketing campaigns and collaborating with industry influencers to drive product awareness and user-generated content.
· Developing & executing comprehensive social media strategies that increase brand visibility & engagement, and growth in followers across all platforms.
· Leading a team of two social media specialists, overseeing content creation, scheduling, and performance analysis.
· Implemented A/B testing and data-driven optimizations, to increase in click-through rates (CTR) through social media ads.

Influencer MarketingSocial Media StrategyContent CreationA/B TestingPerformance AnalysisSocial Media Marketing+1

Senior social media executive

Feb 2022 – Oct 2024 · 2 yrs 8 mos

Homoeo amigo

2 roles

Social Media Executive

Dec 2020 – Aug 2021 · 8 mos

Social Media Marketing Specialist

Dec 2020 – Aug 2021 · 8 mos

· Managed multiple social media accounts, consistently delivering high- quality content that resonated with the target audience and improved brand loyalty.
· Used editing and graphic design tools like Canva to create content and visuals for social channels.
· Conducted competitor analysis and market research to identify emerging trends and implement new strategies for enhanced engagement.
· Analyzed market data to determine ways to reach the target audience or intended segments.
· Utilized Instagram, LinkedIn, Twitter, and Facebook to promote products, services and content.

Content CreationMarket ResearchSocial Media ManagementSocial Media Marketing

Solomo media

Media Executive

Aug 2019 – Mar 2020 · 7 mos · Noida, Uttar Pradesh, India

· Created and scheduled daily content across social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
· Monitored social media performance using analytics tools and produced regular reports to track key performance indicators (KPIs).
· Engaged with followers and addressed customer inquiries, maintaining a positive brand image and fostering a sense of community.

Content SchedulingSocial Media AnalyticsCommunity EngagementSocial Media Marketing

Girafe

2 roles

Social Media Manager

Aug 2018 – Apr 2019 · 8 mos

Senior SEO Executive

Aug 2017 – Aug 2018 · 1 yr

The girafe infotisements

Media Executive

Jan 2017 – Jan 2019 · 2 yrs

· Assisted in managing social media channels and content calendars, ensuring timely and consistent postings.
· Gained hands-on experience in using various social media management tools and platforms.
· Collaborated with the marketing team to create captivating graphics and videos for social media campaigns.
· Utilized social listening tools to gather customer feedback and sentiment, providing valuable insights for campaign improvement.
· Developed and executed comprehensive social media strategies that increased brand visibility and engagement.

Social Media ManagementContent CreationSocial ListeningSocial Media Marketing

Msm infotech india

SEO Exceutive

Jul 2016 – Aug 2017 · 1 yr 1 mo · Mohali, Punjab

Msm infotech

Search Engine Optimization Executive

Jan 2016 – Jan 2017 · 1 yr

· Administered on-page optimization and conducted keyword research.
· Contributed to off-page optimization activities such as link building, link reclamation and outreach.
· Evaluated websites and developed forceful action plans to increase engagement.
· Conducted market research analysis to identify search query trends, real-time search and news media activity.