Jun 2021 – Jun 2022 · 1 yr

• Managing a team of 12 individuals handling 10+ clients across BFSI, EComm, Edu-Tech, Food, Fintech & M&E across India with a combined ad spends of INR 90 Cr+ per month
• Helping clients plan their marketing budgets and creating long-term plans for ads spends
• Leading Up-Sell & Cross-Sell conversations and testing of new google betas across all the clients depending on the requirement
• Clients Managed - Swiggy, Croma, Josh, WhiteHat Jr., Canon, Kreditbee, NNNOW, Sephora, PeeSafe, SBI Life, Tender Cut, Octro, ABHI Health Insurance, Arha Media
• Driving innovation and new learnings into account and using them as a best practice to be implemented across multiple clients

Jul 2020 – Jun 2021 · 11 mos

• Long-term ideation & planning of digital sales and targets for multiple businesses
• Worked on Digital Marketing Strategies, BD - Audits, and Plans
• Presenting Quarterly Performance to CXO level stakeholders & Understanding Long term business goals
• Provide training on Google Ads, Operation Management & Client Engagement with internal teams to improve the efficiency of the team members
• Helped lead the client engagement with integrated media strategy through insights obtained from CRM Data and Website data

Jul 2019 – Jul 2020 · 1 yr

• Managed end-to-end operations of SEM account, designing campaigns structure & creating effective strategies to implement smooth functioning & optimization
• Handling operations of multiple client accounts, involved in regular interaction with both internal and external stakeholders
• Understanding client goals, creating & executing monthly & quarterly plans and strategies to achieve the same
• Sharing regular performance updates with stakeholders and notifying clients about every changes happening in the account

May 2018 – Jun 2019 · 1 yr 1 mo · Pune Area, India

• In the early stages of my career, I worked as a freelancer in performance marketing, managing PPC campaigns on platforms like Google Ads and Meta. I focused on optimizing conversion rates and ROI through A/B testing and audience segmentation. This experience gave me a solid foundation in digital marketing and campaign analytics.

Nov 2016 – Jun 2018 · 1 yr 7 mos · Pune Area, India

• Inceptum Technologies is a leading web development and marketing agency specializing in technology, health, and social initiatives. We partner with our clients to craft visually stunning websites and implement dynamic marketing and social media strategies that drive measurable results. My role within the organization centers on brand development, digital strategy formulation, and website design/development. I also oversee comprehensive digital marketing activities, including SEO, content marketing, PPC campaigns, and email marketing, alongside driving lead generation through targeted social media efforts. These initiatives are designed to maximize our clients’ online presence and achieve their growth objectives.