Paul Boag

Co-Founder

Blandford Forum, England, United Kingdom31 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 30 years of experience in digital industry
Authored 6 books and pioneered web design podcast
Expert in user experience and conversion optimization

Stackforce AI infers this person is a seasoned UX and digital strategy consultant with a strong focus on B2B and B2C industries.

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Skills

Core Skills

User Experience Design (ued)Business Strategy

Other Skills

LeadershipContent designTop task analysisInformation architectureUser researchContent PlanningConversion Rate OptimizationWebsite redesignecommerce strategyUX designUser experience strategyUX ResearchPrototypingDigital StrategyWeb Design

About

I Support Design Leaders and UX Champions Achieve Their Goals With over 30 years in the digital industry, I've authored 6 books and pioneered the first web design podcast. My expertise spans user experience, conversion optimization, and design leadership. As a UX experience consultant, I help organizations break down silos, navigate internal politics, and streamline customer touchpoints. This creates exceptional experiences that drive conversions, increase brand awareness, and boost customer lifetime value. My conversion optimization skills have helped numerous businesses improve their online presence, increasing revenue and customer engagement. I use data-driven insights and user behavior understanding to create strategies that maximize conversion rates and enhance user experience. I also specialize in UX prototyping, applying innovative design thinking and user-centered principles to refine digital products and ensure intuitive interactions. My services include coaching, training, audits, and strategic guidance. I work with in-house teams, agencies, and freelancers, supporting design leaders, marketers, product owners, and UX advocates. My goal is to help you implement best practices in challenging organizational environments and showcase the value of usable, accessible, and people-first experiences as the cornerstone of business success. If you're looking to improve your user experience or need support in navigating complex organizational challenges, feel free to reach out. I'm here to help you create exceptional user experiences that drive real business results.

Experience

31 yrs 1 mo

Total Experience

7 yrs 10 mos

Average Tenure

8 yrs 9 mos

Current Experience

Smashing magazine

Non Executive Director

Aug 2017 – Present · 8 yrs 9 mos

Boagworks

Founding Partner

Jan 2015 – Present · 11 yrs 4 mos · Dorset

Boagworks Ltd is the company I trade under as I operate as a user experience consultant, author and speaker. I help organisations as diverse as the BBC, European Commission and Nestle, adapt to the new digital world. My goal is to help companies better understand the new generation of connected consumers.

User Experience Design (UED)LeadershipBusiness Strategy

Headscape

Non Executive Director

Jan 2002 – Jan 2024 · 22 yrs

I founded Headscape with two colleagues from Townpages at the trough of the dot com bust. Despite this we were profitable from month one.
Over the next thirteen years we grew the digital agency from three to over 20 people.
Although I no longer work full time for Headscape I do continue in the role of non executive director.

User Experience Design (UED)LeadershipBusiness Strategy

Avatar interactive

Creative Director

Jan 2000 – Jan 2002 · 2 yrs · Alton, Hampshire, United Kingdom

Towards the end of Townpages I and a few other members of the senior management were asked by shareholders if we could salvage something from the failed business plan of the founder.
It was then that we transformed there company into a digital agency. In this new company I operated as the creative director effectively running the company with the two colleagues with whom I would end up founding Headscape.

User Experience Design (UED)Leadership

Townpages

Creative Director

Aug 1998 – Jan 2002 · 3 yrs 5 mos

Townpages was a classic dot com. Bringing local information to the public via the web and touch screen kiosks the company went through the highs and lows of the dot com boom.
At its height I ran a design team of over 30 people and was confidently told by New York stock brokers I would be a millionaire by the end of the year. I am still waiting.

User Experience Design (UED)Leadership