Pavan Kumar Vellampalli

Digital Marketing Specialist

Bangalore, Karnataka, India4 yrs 4 mos experience

Key Highlights

Proven expertise in SEO and digital marketing strategies.
Strong analytical skills with a focus on data-driven decision making.
Experience in managing cross-functional teams for successful campaign execution.

Stackforce AI infers this person is a Digital Marketing Specialist with a strong focus on SEO and content strategies.

Contact

Skills

Core Skills

SeoDigital MarketingContent Marketing

Other Skills

Search Engine Optimization (SEO)Google AdwordsKeyword analysisData analysisCompetitor analysisTechnical analysisContent writingPPCKeyword researchClient coordinationSocial Media MarketingStrategyOnline MarketingMarketing StrategySearch Engine Marketing (SEM)

About

NIT-K'16 | Startup Enthusiasts | Product Marketing Specialist @Squadcast

Experience

4 yrs 4 mos

Total Experience

1 yr

Average Tenure

Current Experience

Capillary technologies

SEO Lead

Aug 2019 – Jan 2020 · 5 mos · Bengaluru Area, India

Performing Audit for client websites and resolving Technical & Onpage errors with the technical team.
Performing Keyword analysis and optimizing for attracting the target audience.
GTM implementation for tracking Events and Transactions through data layers.
Competitor analysis for identifying keyword and snippet ideas (eCommerce rate’s schema snippet).
Google Adwords implementation and working on optimizing landing pages for improving quality score.
Manage workflow between internal teams to execute campaigns.
Analyse data & results to ensure campaigns are constantly optimized for success.

Search Engine Optimization (SEO)Google AdwordsKeyword analysisData analysisCompetitor analysisSEO+1

Fintown

Digital Marketing Lead

Sep 2017 – May 2019 · 1 yr 8 mos · Hyderabad Area, India

● Keyword analysis and identifying high intent keywords phrases with low competition.
● Using tools like AHREFS, SEMRUSH, SERP WATCHER etc.., to track website performance and keyword ranking.
● Competitor analysis to identify their high traffic driven keyword and link building opportunities.
● Implementing best practice on content writing and landing pages to improve user engagement metrics (bounce rate, session duration, avg. pages per session) and lead conversion funnel.
● Frequent analysis of latest trends in the industry (Onpage, Offpage, PPC, Affiliate, etc) to increase website CTR and performance.
● Constantly updating my team on changing technologies, search engine trends, SERP algorithms, and new ranking factors.
● Developing partnership strategies and reaching out to affiliate networks to establish revenue sources by affiliate linking.
● Building strategies on PR, Ad campaigns on Google, Quora, Facebook and LinkedIn with Founding team to increase ROI and website branding.
● Performed various website audit by industry-leading tools and used those insights to create innovative content and social media strategy.

Digital MarketingKeyword analysisContent writingCompetitor analysisPPCContent Marketing

Prospectz online pvt ltd

Digital Marketing Analyst

Aug 2016 – Sep 2017 · 1 yr 1 mo · Hyderabad Area, India

Developing SEO strategies, implementing and monitoring campaigns.
Performing site analysis, competitor analysis, keyword research, Keyword mapping and assess link building opportunities.
Coordinating with clients to determine marketing goals and establishing mutually beneficial relationships with affiliates.
Adept at analyzing data and developing innovative marketing campaigns in affiliate marketing strategies to achieve clients goals
Conducted regular SEO analysis and made recommendations to optimize site content, site architecture, linking, etc.
Based on analysis, results and client feedback continually improve and modifying strategies to optimize effectiveness.
Maintain maximum effectiveness while adhering to strict deadlines and budgets.
Constantly update on changing technologies, search engine trends, SERP algorithms and ranking factors.

SEOKeyword researchData analysisClient coordinationDigital Marketing

Keyspace.in

Marketing and Business Development Intern

Apr 2015 – Jul 2015 · 3 mos · Bengaluru Area, India

Study on commercial real estate market and make report on how to survive in India market.
Worked on tie-ups with brokers, developers, owners and other people involved in the commercial real estate ecosystem as a part of Business Development and Marketing.

Incident'16

Joint Secretary

Mar 2015 – May 2016 · 1 yr 2 mos · Mangalore india

Dwellmart

Marketing and Business Development Intern

Dec 2014 – Jan 2015 · 1 mo · Bangaon Area, India

Worked with the founding team in making a Pre-launch strategy and competitor analysis.
Conducted offline and online survey to validate the whole idea.
Worked on streamlining the operations team and the process.
Worked on tie-ups with brokers, developers, owners and other people involved in the residential real- estate ecosystem as a part of Business Development and Marketing.