Dec 2025 – Present · 5 mos · Atlanta Metropolitan Area

Jan 2021 – Jul 2024 · 3 yrs 6 mos · Atlanta Metropolitan Area

Feb 2020 – Apr 2021 · 1 yr 2 mos

Jan 2018 – Feb 2020 · 2 yrs 1 mo

Apr 2016 – Sep 2017 · 1 yr 5 mos · Greater New York City Area

• ‌• Enabled 50% reduction in driver onboarding time though creation of streamlined digital workflow (Defined requirements, sourced white-label platform, customized features, built Applicant Tracking System on Google Sheets, and deployed iOS app for Brand Ambassadors)
• ‌• Results: 10x driver growth (3K to 30K+); Same-day driver activations (US record time); First self-service driver onboarding station globally
• ‌• Producer & Director of US Driver Training Video in conjunction with customizing LMS platform for scaling driver onboarding experience
• ‌• Developed & implemented SalesForce integrated web form enabling drivers to update documents; Reduced SLA from 5 days to under 2 hrs
• ‌• Tech Day B2C Brand Activation Project: Secured title sponsorship; Built gamified interactive experience driving 800+ new users in 1 day

Jul 2015 – Mar 2016 · 8 mos · Greater New York City Area

• Pioneered and executed the company’s first US Brand Ambassador (BA) Program, onboarding new drivers in the field in entirety
• Majorly contributed to over 70% reduction in driver acquisition cost through optimizing BA pay structure, deploying technology enabling BAs to recruit drivers offline, creating and analyzing KPIs, and implementing feedback loops to allow for continual improvement
• Created channel-specific landing pages to track ROI of Multi-Million Dollar OOH Campaign; Increased conversions by 50% with A/B testing
• Established strategic partnerships (ex: Luxor Car Dealer, Large Auto Brokerage) to expedite ongoing driver lead generation

Jan 2015 – Jun 2015 · 5 mos · Greater New York City Area

• Clients included: Fever, TableList, SeatGeek, Served by Stadium, and Gett
• Partnered with $5M-$640M funded companies to garner 5K+ app installs via street teams; Generated $40K in 6 months; Recruited by Gett
• Built company-specific playbooks with methodology/unique breakdown of product knowledge; Managed up to 15 brand ambassadors
• Administered ongoing quantitative analysis of BA performance that pinpointed locations to reach 300 installs/day KPI

May 2014 – Sep 2014 · 4 mos · Greater New York City Area

• Led transition of street team from an awareness campaign to on-site voucher sale; ROI increase prompted replication in several markets
• Top performer in NYC market; Trained management on brand activation methodology and sales technique which was pushed to scale

Jul 2011 – Jan 2012 · 6 mos · Greater New York City Area

• Created and maintained street teams for the following Broadway and Off-Broadway shows: Avenue Q, Rent, Godspell, Million Dollar Quartet, & The Gazillion Bubble Show
• Launched “Your Broadway Genius” Street Team which sold tickets to Broadway & Off Broadway shows in Times Square, direct-to-consumer
• Hired and trained 30+ brand ambassadors to cross-functionally serve show-specific promotional and direct-to-consumer sales teams