Pooja Khanduja

Operations Associate

Delhi, India11 yrs 6 mos experience

Key Highlights

Stackforce AI infers this person is a Data Analytics professional with expertise in Telecommunications and Aviation industries.

Data AnalyticsMachine LearningDigital Marketing AnalyticsOperations Data AnalysisFinancial Data Reporting

PythonStatisticsSQLRSAS VAGoogle AnalyticsGoogle AdsKochavaBig QueryPySparkHTMLTibco SpotfireOBIEE 11gAdvanced AnalyticsData Products

11 yrs 6 mos

Total Experience

2 yrs 6 mos

Average Tenure

1 yr 6 mos

Current Experience

Dec 2024 – Present · 1 yr 6 mos · Gurugram · On-site

Leading the data analytics horizontal across 11 countries in Europe and the US, supporting key customer touchpoints including OneApp, OneTV, OneBroadband, Commerce, and T-Mobile US.
Some of my key responsibilities:
Optimize funnel and journey performance through advanced analytics
Build scalable data products grounded in machine learning and core data architecture principles
Craft impactful data narratives for Product, Engineering, and Commercial stakeholders
👥 Leadership:
Managing a 25 member analytics team, fostering a high-impact, insight-driven culture
Drive global collaboration to turn insights into action and elevate both user experience and business performance

PythonStatisticsSQLRSAS VAGoogle Analytics+9

2 roles

May 2021 – Feb 2022 · 9 mos

Oct 2020 – Apr 2021 · 6 mos

2 roles

Promoted

Feb 2019 – Sep 2020 · 1 yr 7 mos

Started analytics of digital marketing team from India to make better customer acquisition and retention decisions; currently leading the Digital marketing analytics team.
Conceptualizing KPIs for marketing measurement and monitoring performance of all the marketing campaigns and generating insights to help understand behavior of customers segments over different time frames and across marketing vehicles
Ideate different tasks and continuous performance improvements by doing incrementality testing using
Increased effectiveness of Google Paid search campaigns by making it a revenue positive channel and getting more spends for consecutive terms
Communicated with various Data providers/ marketing vendors fo¬r campaign conceptualization, data collection and analysis reports
Built and automated various processes to help ease the loads on the server during busy hours
Optimizing spend across different Marketing vehicles by data analytics and using models of testing

Google AnalyticsData AnalyticsDigital MarketingDigital Marketing Analytics

Jul 2017 – Jan 2019 · 1 yr 6 mos

Employed at United as Operations Data Analyst. This role involves analysing large set of Operations data for airlines Industry, creating charts and visualizations according to the user needs. The key responsibility is to generate insights based on different sets of data such as fuel data, competitors flights' data, performance analysis of United versus its goals and its competitors.

Data AnalysisVisualizationOperations DataOperations Data Analysis

2 roles

Jul 2015 – Jul 2017 · 2 yrs

Worked in the BI/MI team which is responsible for reporting Financial data to the regulators. Worked on Liquidity reporting Infrastructure project by which everyday Liquidity Position is reported. Helped create these reports which include reconciliation reports, MI reports, etc.
Data Analysis Performed on various sets of data such as logs data and people's data.
Log Analysis project done to solve the manual effort of looking into the logs and finding out the errors by automating this to show in seconds as compared to days previously.
Conceived people analytics initiative where data on graduates hiring, attrition rate, etc was to be analysed to produce meaningful insights.
Worked on Finacle to SGL project to develop from scratch 5 reports to move the data from Source System to Single General Ledger System of RBS.
Used Tools OBIEE 11g and SQL to achieve this.

Data AnalysisReportingFinancial Data Reporting