Jun 2024 – Dec 2025 · 1 yr 6 mos · Ahmedabad · Hybrid

• I led the transformation of the organizer ecosystem - taking the B2B platform from zero structure to a category-defining product that now powers 12,000+ events published every single day with ~80% organizer retention.
• What began as an underutilized system evolved into a high-impact, scalable organizer growth engine - redefining how the company acquires, retains, and empowers event organizers globally.
• 🏆 Core Leadership Impact
• Defined and drove the complete 0→1 strategy for event organizers
• Created the organizer lifecycle, identified critical business gaps, and established a long-term strategic direction aligned with company goals — owning the vision from conception to execution.
• Designed and built the entire B2B platform from scratch
• Established the organizer operating system: navigation, dashboards, analytics, collaboration tools, marketing utilities, notifications, and a unified design system that now anchors the product.
• Led the entire engineering execution end-to-end
• Not just design - I directly led the engineering team, assigning tasks, driving sprints, defining milestones, conducting reviews, managing iterations, ensuring quality, and owning the launch of every B2B feature.
• Created and executed the product roadmap
• From strategy → prioritization → delivery.
• I ensured the roadmap balanced business goals, user needs, technical feasibility, and long-term scalability.
• Scaled the B2B ecosystem from 0 → 15,000 Monthly Active Organizers
• For the first time, the company saw structured, repeatable organizer activity - laying the foundation for future revenue and marketplace depth.
• Delivered ~80% organizer retention
• Through lifecycle-based triggers, habit-forming UX, insight-driven prompts, and continuous value delivery.

Jul 2023 – Jan 2024 · 6 mos · Hong Kong SAR · Remote

Apr 2022 – May 2024 · 2 yrs 1 mo · Bangalore Urban, Karnataka, India · On-site

• I played a key role in shaping the product vision, experience, and identity of a party and event booking platform aimed at modernizing how people plan celebrations.
• Successfully launched MVP within 3 months, leading to early user traction and positive feedback.
• Designed a seamless booking and discovery experience for events.
• Collaborated on brand and marketing design strategies that drove early-stage growth and awareness.

Apr 2021 – Oct 2023 · 2 yrs 6 mos · Bengaluru, Karnataka, India · On-site

• Help shape the strategy and vision alongside business & product.
• Own & solve high-impact product problems.
• Collaborate with cross-functional teams and stakeholders to plan & execute the product vision.
• Participate in brainstorming & strategy sessions;
• translate raw ideas into rough sketches, wireframes, flows, prototypes, and final designs.
• Proactively educate the team on design processes, techniques, and frameworks that can accelerate our product goals.
• Work with quantitative and qualitative insights to understand the product and take ownership of the product design roadmap.
• Help establish a vision and style guide for our brand with consistent, modern assets that intuitively convey our product and values.
• UX Research: Plan and Conduct user research; pushing for and thinking about the most meaningful user experience possible.
• Juggling a lot of discrete design tasks and managing those projects with a variety of internal stakeholders, and keep everyone on task and on
• time.
• Leading a team of designers to guide and help them achieve the goals.
• Responsible for scouting and hiring new talent, along with shaping the design culture.

Oct 2020 – Mar 2021 · 5 mos · Mumbai, Maharashtra, India · Remote

• Customize UX/UI approach for projects varying from Webpage, Portals & Mobile App
• Translate research findings into actionable, prioritize recommendations & prepare mock-ups, prototypes, wireframes, and interaction designs
• Facilitate design, concept, and prototype sessions; develop an effective and efficient prototyping/ storyboard process to communicate user experience visions to stakeholders; create designs that align with the user needs
• Create designs for Brochures, Posters, Banners, Leaflets, Photoshop Editing Works, Prepress Settings, and all kinds of Printing Jobs
• Prepare logo, icon for web and print media along with graphics and illustrations

Feb 2020 – Oct 2020 · 8 mos · Pune, Maharashtra, India · On-site

Sep 2019 – Feb 2020 · 5 mos · Mumbai, Maharashtra, India · On-site

• Worked closely with clients on project bases. Designed Print, Website Designs, Creative Designs, Illustratation, Logo Design, Branding, Social Media Posts etc.

Feb 2017 – Sep 2019 · 2 yrs 7 mos · Karnataka, India · Remote