Jul 2023 – Present · 2 yrs 11 mos

• As a seasoned leader in the realm of Digital, Data & AI, I take immense pride in managing portfolios that lead the way to unparalleled customer experiences. My passion lies in harnessing the power of Digital, Data & AI to elevate Cx to new heights. Leading a high-performing team in driving data-driven Cx initiatives, implementing generative AI solutions, and crafting cutting-edge conversational AI experiences. Committed to delivering customer-centric strategies and ensuring seamless, personalized interactions. Empowering teams to deliver Data-Driven CX solutions, fueling growth & loyalty.
• 🔑 Key Expertise:
• 1. Portfolio Management for Digital, Data & AI Initiatives
• 2. Customer-First Digital Transformation
• 3. Data-Driven CX Optimization
• 4. Generative AI for Personalized Customer Experiences
• 5. Conversational AI
• 6. Innovation
• 7. Gen AI Powered Retail Media Networks
• 8. Gen AI Omnichannel CX Hub
• 9. Gen AI Connected Marketing
• 10. Gen AI Empowered Sales
• 11. Data Estate Modernization - Data Mesh, Data Fabric, Data as a Product (DAAP)
• 12. Trusted Data as an Asset
• UI UX Adobe Salesforce Tealium Google AWS Azure Snowflake Databricks etc.
• Capgemini Ventures & Sustainability Initiatives
• D, E & I Champion
• Let's pioneer the future of Digital, Data & AI together!

May 2021 – Jul 2023 · 2 yrs 2 mos

• Digital Strategy | Data Driven Cx | Customer First | Insights & Data | Practice Leadership | Customer Success
• Established the Customer First Practice- Created the core MarTech and AdTech team within Capgemini's I&D GBL which includes all aspects of marketing and experience clouds, ad-tech advisory and build services (including Clean Rooms), Retail Media, Commerce Media, and the AI Driven Customer Experiences
• We partner with clients to help them evolve and transform what they offer, how they operate, and how they acquire, engage and retain their customers. We focus on two key areas: Customer Experience (marketing, sales, service and commerce) and Continuous Business Reinvention (Innovation Strategy, New Ventures, Product Design, Service Design). Leading a Professional Services Team focused on driving CSAT & ROMI.
• Adobe & Salesforce, Hyperscalers Conversational AI & Generative AI for Cx
• Digital Consulting | Digital Strategy | Omni-Channel | Customer Experience | Customer Data Platforms | Data Architecture | Data Engineering | AI-ML | Analytics | Pre-sales | GTM Strategy | Business Development | Bid Management | Offering build-out | Competency Building | IT Strategy | MarTech | Practice Leadership | Delivery Leadership | People Leadership
• # Lead key business development activities for Digital & DDCX Consulting & Delivery related to Customer First Transformation and Technology Initiatives, including targeting key C- level clients, proposing services and closing opportunities related to marketing effectiveness and transformation
• # Execute digital transformation, technology design and implementation and measurable improved performance
• #Managing large teams effectively including planning/structuring analytical work, facilitating team workshops, & developing technology strategy recommendations
• # Publication of thought leadership & Offer Development
• # Practice Leadership including COE led innovation, career development of team & people management decisions

Nov 2022 – Present · 3 yrs 7 mos · India

• Advisory Board Member at NextGen programs provide industry-driven technology, Business, and Media education.
• https://nextgen.ctpl.io/aboutus.html

Aug 2020 – Present · 5 yrs 10 mos

Jan 2018 – Apr 2021 · 3 yrs 3 mos

• APAC Digital Leader working with Customers, Global System Integrators, Advisory firms & Marketing Agencies across the APAC. Skilled in building Customer Relationships, Complex Partnerships, leveraging leading technology coupled with cloud based solutions across culturally diverse markets. Essential to this is engagement of C-level, VP and Partner executives to foster their executive alignment and sponsorship. Building trusted advisor relationships whilst also leveraging regional and global teams (both internal and external) creating and providing a holistic end-end partnership model.
• Essential to this is also the close collaboration with their regional and global counterparts as well as acting as a conduit into the internal sales organisation to ensure inter-company (Partner-Sales) collaboration.
• Digital Experience Strategist helping businesses acquire new customers, improve digital conversions and retain existing customers using Content Marketing, Data Marketing and Performance Marketing.
• Strive to make the brands and organisations I work with, better at delivering differentiated experiences to their customers.
• Leading the Adobe-Microsoft joint GTM initiative encompassing GTM for Adobe Campaign + Dynamics CRM co-selling with the Indian GSIsI & Agency Partners.

Jan 2017 – Apr 2021 · 4 yrs 3 mos

• Digital Evangelist | Partner Enablement | Partner Sales | GTM Strategy | Partner Success | Customer Success
• Adobe Certified Multi Solution Architect & Technical Sales Specialist
• Adobe Certified Expert
• 1. Adobe Analytics - Architect, Sales, Technical Sales & Business Practitioner
• 2. Adobe Campaign Classic - Architect,Sales, Developer & Business Practitioner
• 3. Adobe Campaign Standard - Sales Technical Sales & Developer
• 4. Adobe Experience Platform (AEP - Adobe's Real Time CDP) Certified
• 5. Adobe Target - Sales & Technical Sales
• 6. Adobe Advertising Cloud - Sales Accreditation
• 7. Adobe Audience Manager - Architect, Sales Accreditation
• Others
• 1. Demandbase - Certified ABM Strategist (Foundations & Advanced)
• 2. MediaMath - Programmatic Certified
• 3. Google Certified - Analytics Individual Qualification,Beginners, Advanced,Power Users,Google Tag Manager, Data Studio, GA 360, Ads - Display, Search & Video 360 Certification
• 4. HubSpot Certified - Inbound & Social Media Strategy
• 5. Trade Desk - Data Planning Certification
• 6. Tableau - Data Scientist Certification
• 7. SAS - Advanced Campaigns, Advanced Data Analytics
• 8. Amazon Certified AWS Solutions Architect Associate
• 9. TOGAF 9.2 - Enterprise Architecture
• Adobe Trained Multi Solutions Architect & Multi Solutions Practitioner | Adobe Experience Cloud Solutions Architect | Partner Enablement | Partner Sales | Adobe Trained Adobe Experience Platform Expert | Exceptional Presenter Workshop| Customer Experience Management | AI ML Enthusiast

Jan 2017 – Present · 9 yrs 5 mos

Nov 2014 – Jan 2017 · 2 yrs 2 mos · US,APAC, India

• Management consulting focusing on Digital Transformation, Customer Strategy, Finance & Effectiveness, Data & Analytics, Strategic Sourcing & Health Industries,
• Responsible for practice building, hiring, training, capability building, revenue, utilization and project delivery for the Management Consulting Practice
• 1. Developed a tool which helps to assess the digital maturity of an organization with structured questions regarding different "digital" dimensions. Led the delivery of a Digital Fitness Assessment (DFA) for a Retail & CPG client.
• 2. For a large US bank developed a case for change and gain support for an investment in an Enterprise digital fulfillment platform.
• 3. Developed a Social Media Risk Audit model for a financial institution to assess the risks associated with social media and set controls to ensure proper security and brand precautions are put in place to reduce risk.
• 4. Established engagement toolkit for global FMCG client that allowed for rapid deployment of DAM within new markets.
• 5. Led the development of digital channel success tracking for a global bank by quickly determining which Key Performance Indicators would monitor success of new digital capabilities and align incentives across the organization.
• 6. Managed an assessment for a cost reduction project, identifying potential improvement opportunity for 25 administrative and shared service functions of well know healthcare provider using benchmarking methodologies. Incorporated Action OI (Truven Health Analytics) and industry-specific benchmarks into a cost-opportunity model.
• 7. For a leading retail major developed a digital strategy to build a next generation of mobile apps with organizations need to engage with tomorrow’s ‘always on’ customer who is looking for a connected retail experience

Jul 2014 – Jan 2017 · 2 yrs 6 mos · Bangalore, Shanghai, Dalian , Columbia (US) , Brazil, Manila etc · On-site

• Work closely with PwC US Advisory Leadership to drive SDCs / AC Setup, long-term strategic direction (JAPAC, EMEA & 60-30-10 initiative)
• Post Merger Integration between Bearing Point, PRTM Management Consultants & Diamond analytics to ensure better alignment and establish efficiency & effectiveness in global delivery operations
• Leader of the multi-competency offshore India center of PwC US (Advisory), a global professional consulting firm.
• Built Risk Consulting and Management Consulting capabilities ground up while growing the Technology Consulting capability at the center.
• Built a 3000+ person strong organization focused on Management Consulting, Risk Consulting and Technology Consulting across multiple verticals.
• Focused on elevating the value to the client by embedding Al, ML, IPA and innovation in client delivery.
• Instrumental in building the offshore delivery center and contributing substantially to the bottom line of the organization enabling 40+% growth year on year.
• Consistently surpassed revenue contribution targets year on year. Proven track record of running a highly profitable business exceeding all metrics year on year.
• Proven track record of consistently exceeding key metrics across multiple years in contribution margins, volume of work delivered, utilization, headcount and low attrition. Contained costs and brought about efficiency year on year.
• Led the innovation initiative in the organization leading a cross competency team focused on Al, iOT,
• ML and Robotics.
• Led the automation and consistency workstream across the global delivery centers for internal and client engagements from strategy to execution.
• Technology included UlPath, Automation Anywhere and Blue Prism. Embedded automation efficiencies during client delivery.
• Instrumental in ensuring highest ever employee engagement and lowest ever attrition over multiple years across the global entities.
• Built a vibrant organization positioning it as an employer of choice

Jan 2013 – Jan 2015 · 2 yrs

• Key Achievements
• Created an iPhone Camera App (Zitrr) that clocked two million downloads
• Advised 10+ clients on digital/mobile strategy, mobile ux, and customer journey
• Delivered 20+ mobile apps, collaborating with international teams at Samsung, Intel, HP etc
• Won Tizen Challenge award in 2012 by Samsung (only Indian company)
• Augmented company size from 6 to 30 members in a span of 1.5 years
• Key Projects
• Zitrr Camera
• DittoTV (Zee Entertainment)
• Ola Cabs
• 3G Connect for Intel & HP
• Joy of iPhone Photography' with Zitrr Camera - An iPhone Camera App
• Download Zitrr on iTunes - https://itunes.apple.com/app/zitrr-camera/id605284740?ls=1&mt=8
• Hyve was acquired in Jan 2016 - https://inc42.com/flash-feed/stylofie-acquires-hyve/ A subsidiary of Rootwork Systems, Hyve was India's first mobile-only Beauty-Wellness ecommerce platform.

Jan 2012 – Jan 2014 · 2 yrs

Jan 2012 – Jan 2014 · 2 yrs

Jul 2011 – Jul 2014 · 3 yrs · Greater Bengaluru Area

• With the Digital Transformation Practice within Infosys with a focus on multichannel commerce, digital marketing, enterprise collaboration, mobility and social media. P&L responsibility for account, Revenue and Cost targets for client and account to the tune of 20MUSD
• Help clients develop their multichannel and digital strategies to drive greater overall business value from their marketing spends and cross-channel investments. Leading end to end delivery with 90+ peak team size across multiple domains
• Help assess the strategic, process and organisational impact of multichannel initiatives and recommended structural and process changes to help execute to the strategy.
• Engage with clients to develop their digital marketing operations and drive greater synergy and cost savings through marketing innovation, shared services and alignment and adoption of their creative agency partners.Providing oversight to team leads to effectively plan and execute delivery across multiple tracks and in multiple geographies. Monitor and mitigate project risks throughout entire project life cycle.
• Work with clients in shaping their enterprise mobility strategy including aspects of organisational alignment, mobile platform and architecture standards, business case and roadmaps.
• Management of creative team - running workshops, screen prototyping to validate user understandings, and approval from client's local and regional stakeholders
• Performed market assessments, competitive evaluations & Benchmarking study for Digital Transformation

Apr 2010 – Jul 2011 · 1 yr 3 mos · Mumbai, Bangalore

• Multiple Consulting assignments involved in managing excellent CXO level connects and handling relationships by providing sustainable solutions which drive significant impact on business by optimizing cost or revenue enhancement.
• Revenue Assurance for a leading Power and Infrastructure company.
• Performed IT enabled Finance Transformation of leading IT giant Global Business Process
• Business Process Re-engineering for a leading Bank’s Financial Operations
• Lead multiple assignments for leading Electric Utilities & its EPC projects
• Developed RFP, Vendor Selection Framework & Set up PMO for leading beverages company
• Order Management Process Transition & Change Management for FMCG leader
• Lead for Optimized off-grade generation & developed GTM strategy for Mining & Metals
• Lead for Cost Optimization and Change Management for a leading automation company
• Formulated IT Strategy on Cloud computing feasibility for leading Biotech firm
• Performed Fraud investigation for a leading Electric utility group
• Market Entry & Exit Strategy, Feasibility Study for eCommerce Company
• Industry assessment, identifying trends, regulation and policies, business economics, monitoring key performance indicators like
• production, revenues, growth, market share
• Working on business proposals for profitable client engagements and identification of new clients
• Conduct primary and secondary research from key industry participants, functional stake holders and opinion leaders and develop business implementation strategies,Project management skills
• Negotiation, mediation and conflict management skills to resolve complex issues
• Able to provide sound solutions to executives within all aspects of Utilities value chain
• People Management skills
• Ability to develop and apply creative, workable solutions to project-related issues
• Strong oral and written communications skills
• Recognitions :
• Rated as an “Exceptional performer” in the March, 2011 Yearly performance appraisals

Feb 2010 – Apr 2010 · 2 mos

• Experience in IT industry in Development of Applications for UK Gas Industry Major – National Grid, UK. Performed Analysis & provide Domain Consultation to the clients.
• Having good functional knowledge of the working of Energy & Utility Domain with exposure to the Billing, Invoicing, Internet access to Data and Metering applications in the GAS sector. Good knowledge of ORACLE 9i Application Server,PL/SQL Catridges,Mod-PL/SQL,COOL-GEN CASE TOOL,SQL/PLSOL-Oracle Certified Associate, UNIX -Shell Scripting.

Jan 2010 – Jul 2010 · 6 mos

• I am often called to speak to senior executives / board members / CXOs / company staff of large businesses on Digital Disruption - how the current internet wave threatens established businesses - and how they need to change thinking, training, hierarchy, processes and more to fight off new challengers.
• I also speak on reinventing marketing in the digital era, offer predictions on how enterprise and consumer behaviour is changing, and have undertaken consulting gigs to help enterprises become more digital-focused.
• Some of the enterprises whose events - both external and internal - that I've spoken are WPP-Verticurl, Deloitte, Accenture, Infosys, Wipro, IBM, Cognizant, TechM, Mindtree, Capgemini, HCL, Entrepreneur Magazine, Jaipuria Institute of Management Noida, RVCE Bangalore, Amity International University, IoT, AI & Innovation India Conclave & Exhibition, AIMS Bangalore
• Please email at pranav.sibm@gmail.com if you'd like to connect on this front.
• >> Speaker & Panelist on Business Operational Excellence and Digital transformation through New Age technologies organised by Amity International University : https://www.linkedin.com/feed/update/urn:li:activity:6692476366526406656/
• >> Keynote Speaker on Driving Innovation @ Scale at APAC World Forums held at Melbourne, AU
• https://www.apacforums.com/speaker/page/2/
• >> Speaker on BA's driving Customer Experience at World Business Analyst Innovation Summit, UK
• >> Lost Stories Organised by RVCE Entrepreneurship Cell : http://3.19.65.173/blog-loststories.html
• >> Speaker & Panelist at IoT, AI & Innovation India Conclave & Exhibition 2018 : http://konnectworldwide.com/iot/past-speakers.html
• >> Moderator & Panelist on Fintech Innovation organised by The Entrepreneur Magazine
• >> Keynote Speaker & Panelist on Digital Transformation organised by Jaipuria Institute of Management
• >> Keynote Speaker & Panelist on Revenue Assurance organised by Acharya Institute of Management

Jan 2010 – Jul 2010 · 6 mos

• 1. Strategic Management of Innovation - HEC Paris
• 2. Innovation and emerging technology: Be disruptive - Macquarie University
• 3. IoT (Internet of Things) Wireless & Cloud Computing Emerging Technologies - Yonsei University
• 4. Creativity Toolkit I: Changing Perspectives - University of Illinois at Urbana-Champaign
• 5. Communication Strategies for a Virtual Age - University of Toronto
• 6. Introduction to Big Data - UC San Diego

Apr 2009 – Jun 2009 · 2 mos · Bangalore, India

• Risk Advisory Services-Business Process Re-engineering, Process Improvement Internal controls,Regulatory Risk & Risk Management Skills,Revenue Assurance for telecom and its application to credit card industry and m-payments.Business Development,Proposal Preparation.
• Project Brief:
• To apply the concept of Revenue Assurance to the Credit Card Industry.
• Objectives:
• 1. To study about the Retail Payment Systems with focus on Credit Card Industry & the key stakeholders.
• 2. To understand the Revenue Assurance as a concept.
• 3. To understand the Revenue Cycle & inventorize the key risks associated with the various stages for two major participants of Credit Card Transactions: Card Issuer & Card Acquirer.
• Deliverables:
• 1. Concept note on the Retail Payment Systems.
• 2. Outline of the Revenue cycle for Credit Card players: Issuer & Acquirer.
• 3. High level Checklist of the Key Risks within the Credit Card Industry for the above two Revenue Cycles.

Jun 2008 – Mar 2010 · 1 yr 9 mos

• Pioneer President Rotaract Club of SIBM, Co-ordinator (SRC) & Student M.B.A(Finance) @ S.I.B.M
• An exciting and enriching tenure where I worked alongside student committees for external branding of the institute.We also worked on conceptualisation and execution of all on campus events.I got the opportunity to hone my leadership skills, multitask, work better under pressure and understand corporate-campus relations very closely.

Sep 2006 – Sep 2008 · 2 yrs

• 1. FX Asia End to End implementation: The purpose of this project is to implement End-to-End implementation for FX products (FXCash, Swap, Forward, NDF and Options) for specific currencies for Shanghai and China.
• 2. European Investment Bank,FX MM Trade Migration – This project is aimed at building a back office system for BES traders by customizing back office product Calypso as per BES business requirements. The implementation covered the instruments Foreign Exchange, Money Markets and Interest Rate Derivatives.
• European Financial Services Group
• 3.Optimization via Calypso Implementation - The purpose of this project is to implement risk management capabilities of a large financial service group covering a wide range of financial products and services. Presently Bloomberg, MarkIt and Olympic is being used for it is Front Office, Middle and Back Office functionalities.
• 4. Detailed analysis of the existing system of a leading UK based Gas supplier) and proposing the changes reqd to the existing system to the business.
• Projects Accomplished:
• i. Customer Charge Structure (Billing System)
• ii. Table Partitioning of High volume metering tables and performance tuning of the application.
• iii. Energy Mismatch (Metering application) and
• iv. IAD (Internet Access to Data) Enhancements & Modifications.
• Job Contributions/ Responsibilities:
• 1. Proficient in all stages of Software Development Life Cycle.
• 2. Closely working with clients and business users to capture accurate requirements and scope of project.
• 3. Arrange, co-ordinate and present walkthroughs on changes made to various tools used by the business owners and users of the system.
• 4. Communicate business requirements effectively and assigning the tasks to team members.
• Achievements:
• 1. Analyzed the RGMA failure and provided the Sequence growth Monitoring mechanism in a record period.
• 2. Achieved highest rating in project of CSAT 6.2 out of 7

Mar 2006 – Aug 2006 · 5 mos · Cab Panel Press Shop, Hosur - Sipcot

Jan 2004 – Jan 2004 · 0 mo · Uttar Pradesh, India