Mar 2020 – Aug 2024 · 4 yrs 5 mos · Bengaluru

• User Acquisition, User Growth, Ad Tech, Fraud Detection, Smart Throttling, Audience Building, Bid Optimization, Product Vision, Smart Throttling
• As Senior Director of Product at Affle, I served as Head of Product, leading a 20-member global team across Product Management, Design, Engineering, and Data Science. I owned end-to-end product strategy, execution, and monetization for Affle’s consumer intelligence and mobile advertising platforms, with a focus on building scalable, data-driven products that delivered sustained growth across programmatic advertising, OEM ecosystems, and performance marketing.
• I drove 4X ARR growth, scaling the platform from $12M to $48M, by launching high-impact capabilities across UI/UX, bidder architecture, core engineering, and AI/ML-powered optimization. I designed and deployed advanced machine-learning models for user acquisition and monetization, improving publisher revenue and UA performance by over 50%, while also achieving a 70% reduction in infrastructure costs by scaling throughput from 20B to 150B daily ad requests using intelligent bid throttling and traffic optimization.
• In parallel, I led the development of strategic platform extensions, including a proprietary in-house App Store within a top global OEM ecosystem and a large-scale DMP managing 2B+ device profiles. These initiatives drove a 50% uplift in user performance through improved segmentation and targeting, 30% higher engagement via Dynamic Creative Optimization, and 2X growth in programmatic UA campaigns. Throughout, I partnered closely with DSP/SSP, OEM, and GTM teams to ensure product innovation translated directly into measurable business outcomes.
• Scaled Facebook and Google Ads for customers through our custom in house product.
• Head of Product At RevX
• Head of Product at mDMP

May 2019 – Feb 2020 · 9 mos · Bengaluru Area, India

• As Senior Product Manager at Y Media Labs, I led a four-member product management team and owned end-to-end product discovery and delivery across enterprise digital and engineering engagements. I worked closely with senior stakeholders to align business objectives with product strategy, ensuring clarity across vision, scope, and execution while delivering measurable outcomes for clients.
• I partnered deeply with clients, design, engineering, and data science teams to translate complex business requirements into scalable, production-ready solutions. My role spanned defining product roadmaps, prioritizing features, and driving cross-functional execution, with a strong focus on usability, technical feasibility, and long-term scalability.
• A key highlight was designing and launching an AI/ML-powered Voice Fraud Detection platform using speech analytics, anomaly detection, and predictive modeling, delivering over $1M in annual cost savings through fraud prevention and operational efficiency. I defined detailed product requirements, user stories, acceptance criteria, and success metrics, ensuring high-quality delivery within aggressive timelines.

Apr 2018 – May 2019 · 1 yr 1 mo · Bengaluru, Karnataka, India

• As Senior Product Manager at Samsung, I was part of the AdTech & Digital Monetization charter, focused on building scalable digital revenue streams across Samsung’s global and India user base. I worked on defining and delivering core components of Samsung’s Ad Platform, including DSP and SSP modules, enabling programmatic monetization across first-party Samsung properties and laying the foundation for long-term advertising growth.
• I drove $10M+ in advertising revenue by monetizing Samsung end-user apps through optimized ad formats, improved inventory utilization, and deeper demand integrations. I also conceptualized and launched the App Recommendation Folder across Samsung devices in India, unlocking approximately $5M in incremental revenue by improving app discovery, engagement, and promotional monetization.
• In parallel, I defined and executed user growth and monetization strategies for Samsung India apps, driving higher engagement, retention, and ARPU. I led product initiatives spanning app integrations, go-to-market execution, and regional monetization expansion, ensuring local market needs were aligned with global platform capabilities while strengthening Samsung’s broader digital and advertising ecosystem.

Sep 2014 – Jan 2018 · 3 yrs 4 mos · Bangalore

• As Product Manager at Near, a Sequoia-backed location intelligence and SaaS platform, I led product strategy and execution for a PaaS and campaign analytics platform powered by real-time location and mobility data. I owned the product vision, roadmap, and launch execution, working closely with engineering, data science, sales, PR, and executive stakeholders to deliver scalable solutions for enterprise customers.
• I drove $10M in product-led sales while improving internal and customer productivity by 75% through platform enhancements, workflow automation, and analytics-driven insights. By optimizing bid pricing algorithms and campaign economics, I delivered $2M+ in cost savings, improving margin efficiency and campaign ROI for both the business and customers.
• I also led and scaled a 25-member cross-functional team of data scientists, frontend and backend engineers, and UI/UX designers, building and evolving Near’s core location intelligence product. The platform enabled enterprises to leverage real-time location, mobility, and behavioral data for advanced targeting, attribution, and performance analytics, strengthening Near’s market differentiation and customer value proposition.

Aug 2013 – Sep 2014 · 1 yr 1 mo · Bengaluru Area, India

• Developed User Experience stories for various verticals and solve the issues through both technology and operational effectiveness.
• Worked with the founders to develop and execute Product Strategy, Marketing Strategy, User stories and Business Plan while increasing the user base from 1k to 30k daily visits.

Aug 2012 – Sep 2014 · 2 yrs 1 mo · Chennai Area, India

• As a Business Consultant at neuQuo, a boutique management consulting firm founded by ex-PwC, EY, and KPMG partners, I worked in an implementation-led consulting model focused on translating strategy into measurable business outcomes. I partnered closely with client leadership teams to solve complex problems across growth strategy, cost optimization, operational excellence, and process re-engineering, with a strong emphasis on execution and value realization.
• I led and mentored teams of Associate Consultants, delivering business analysis, strategy formulation, go-to-market execution, and program management initiatives across manufacturing, retail, and industrial sectors. My work included designing and executing a pan-India growth strategy for a specialty lubricants business, generating $3M in incremental value, and establishing governance mechanisms, such as trial hit rates, dispatch lead times, and sales pipeline metrics, to ensure sustained performance improvements.
• I delivered $20M+ in cumulative business value across multiple engagements, including $10M in cost savings for a diesel engine and textile machinery manufacturer through sourcing, design optimization, and process improvements. I also led payment process re-engineering and warehouse optimization for India’s largest single-outlet retailer, reducing receivables from 30 to 15 days and unlocking $10M+ in value. In parallel, I supported business development efforts, contributing $2M in new consulting revenue through proposal development, client presentations, and solution framing.

Nov 2011 – Jun 2012 · 7 mos · Gurgaon

• Digital Marketing, Strategy and Implementation
• SEO, SEM and Adwords management

May 2010 – Oct 2011 · 1 yr 5 mos · Gurgaon, India

• Drove client consultation and advisement across the Enterprise Risk Services unit. Identified and mitigated business risks via re- engineering and revitalization of processes and IT systems. Defined and established complex business processes for manufacturing JV, improvements for IT processes of an insurance company, and streamlined implementation of technology solutions. Helmed product management and integration initiatives.

Nov 2005 – May 2008 · 2 yrs 6 mos · Bengaluru Area, India

• Translated business requirements into engineering specifications. Designed process and product roadmaps, validated project backlogs, established requirements for new features, and coordinated multiple projects and directives.
• Primary point of contact for Project Management, Incident Management, and Release Management.
• Directed 4 products and comprehensive product development, innovation, and management.