Jan 2016 – Jan 2017 · 1 yr · San Francisco Bay Area

• Led digital commerce transformation program at Adobe through its planning stage.

Jan 2011 – Jan 2016 · 5 yrs · San Francisco Bay Area

• Core Business Analytics Strategy: Created vision for and led execution of Adobe Dash business analytics suite to revolutionize the way Adobe engages with information and business analytics. Applied unique product management concepts to create a completely unconventional and hugely popular business performance management program recognized by Bloomberg Research for thought leadership.
• Digital Marketing and Big Data Strategy: Led Multi-channel Personalized Digital Marketing initiative from vague concept to its full deployment enabled by BigData and Adobe Marketing Cloud to transform the way Adobe interacts with its prospects and customers. The new paradigm led to centralized segmentation and rules engine driving experiences across Website, email, display and in-product marketing channels.
• Data Science, Predictive Analytics and Machine Learning: Managed analytics for predictive correlation between customer behavior factors and customer conversion/attrition using multivariate regression analysis.
• Technology Risk Mitigation: Managed technical execution in context of emerging technologies such as SAP HANA, harnessing power of new technology while balancing out technology risks.
• Business Change Leadership: Grew the quarterly active use of analytics products from zero to nearly 25% of the company in matter of 3 years, managing all aspects of
• Team Culture Transformation: Transformed analytics team from consistent underachievers into trusted business partners with consistent record of delivery and insights. Imbibed Agile/Scrum and continuous improvement and operational excellence culture in the team.
• Organizational Change Management: Managed large team of ~120, dispersed across three locations around the world. Led the team through organizational transformation. Managed annual budget of ~$20M.

Jan 2006 – Jan 2012 · 6 yrs · San Francisco Bay Area

• Led strategic business transformation programs and initiatives, some spanning over 120 people teams across the company.

Jan 2002 – Jan 2006 · 4 yrs · San Francisco Bay Area

• Architecture: Led the effort to reengineer Intel’s Microprocessor Marketing data warehouse architecture which resulted in increased velocity in projects and systems deployment (30-40%+ decrease in time to deliver) and substantially reduced total cost of ownership (50%+ reduction in support headcount and 50+% reduction in hardware costs).
• Complex Program Leadership: Managed pricing program comprising 10+ projects supporting Intel’s quotes, rebates and price administration processes. Scope involved directly/indirectly managing and influencing 50+ people spanning three geographies and managing program budget of about $4.7 Million.

Jan 2000 – Jan 2002 · 2 yrs · San Francisco Bay Area

• Supply Chain Management: Led i2’s consulting effort at Intel Corp. in redesigning demand forecasting and pricing business processes. Provided business design expertise to implement i2 Demand Planner/Demand Manager based solution for managing the demand forecasting and pricing processes for the core microprocessor business.

Jan 1999 – Jan 2000 · 1 yr · Columbia, South Carolina Metropolitan Area

• SAP Supply Chain Management: Provided leadership to redesign supply chain business processes and to SAP implementation projects as core team member for solving strategic, industry specific (cable and high tech discrete manufacturing) business problems such as determination of planning strategy specific to the product segment, inventory planning, available to promise logic implementation both in order management and supply chain management.

Jan 1997 – Jan 1999 · 2 yrs · Mumbai Metropolitan Region

• SAP Supply Chain Management: Led the production planning team on full life cycle SAP ECC implementation project for a leading automotive original equipment manufacturer. Provided team leadership to achieve project goals and milestones, led functional design and influenced management direction on the project.
• Business Development: Helped with startup activities in Ernst & Young Consulting’s India practice by assisting with whatever it took to make things move.

Jan 1995 – Jan 1997 · 2 yrs · Mumbai Metropolitan Region

• Business Consulting: Worked on many successful management consulting engagements in areas of business process reengineering, strategic information systems planning and packaged software selection.

Jan 1991 – Jan 1993 · 2 yrs · Pune/Pimpri-Chinchwad Area

• Software Development: Drove analysis, design, development and implementation of custom developed information systems to support financial processes of the largest Automotive manufacturer in India. Hands on programming experience using Unix, C and Oracle platforms.