Prasad Ramesh

Product Marketing Manager

Mumbai, Maharashtra, India9 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

10+ years of product marketing experience
Proven track record in customer acquisition
Strong analytical and leadership skills

Stackforce AI infers this person is a SaaS Product Marketing expert with a strong focus on customer engagement and growth strategies.

Contact

Skills

Core Skills

Product LaunchStakeholder ManagementSales EnablementGo-to-market StrategyProduct MarketingDemand GenerationGrowth StrategiesWritingTechnology JournalismProject ManagementPython

Other Skills

Analytical SkillsB2B MarketingBusiness-to-Business (B2B)Case StudiesCompetitive IntelligenceContent DevelopmentContent MarketingContent StrategyCopywritingCustomer InsightEvent PlanningGitGitHubGoogle AnalyticsInbound Marketing

About

PMM with 10y+ experience. Product marketing gets me closer to the product and customers. I like to find the reason behind how and why things work. Having shown broad strokes of leadership by taking the initiative to build things from scratch and achieving results, I've become competent in stakeholder management. I try to apply 'why' to all the work I do, doesn't always pan out. Although I believe in analytics, calculated efforts, and ROI, I don't let it overtake thinking outside the box every now and then. I like conversations involving pragmatism and cut through theories to predict if 'it will work'.

Experience

9 yrs 3 mos

Total Experience

3 yrs 1 mo

Average Tenure

4 yrs 7 mos

Current Experience

Netcore cloud

4 roles

Product Marketing Manager (AI)

Promoted

Jan 2025 – Present · 1 yr 5 mos

Launch and success for Netcore’s AI products

Product Marketing Manager (Customer Data Platform, Customer Engagement)

Apr 2024 – Apr 2025 · 1 yr

Product marketing manager, Asia for Customer Data Platform. Netcore is a B2B SaaS marketing platform for B2C companies.
Product launch to acquire new customers
Feature launches to acquire new users and customers
Event messaging to represent Netcore

Product LaunchProduct Launch PlanningStakeholder ManagementSales EnablementEvent PlanningWebinar Development

Product Marketing Manager (Customer Engagement)

Apr 2022 – Mar 2024 · 1 yr 11 mos

Product marketing manager, Asia for Customer Engagement.
Acquired new customers and users for features with GTMs.
Contributed to higher sales wins by creating and reviewing sales enablement assets.
Competitive intelligence and assets.
Storytelling and pitch for new sub-markets.

Go-to-Market StrategygtmMessagingProduct MarketingCompetitive IntelligenceMarketing Presentations+2

Product Marketing Manager (Customer Engagement and Personalization)

Sep 2021 – Mar 2022 · 6 mos

Product marketing manager, Asia for Customer Engagement and AI Personalization products. Netcore is a B2B SaaS marketing platform for B2C companies.
Grow TOFU and MOFU by ideating marketing roadmap and refining messaging. Generated assets that contributed growth in leads for products.
Revamped success story process to increase MQLs and downloads in two quarters and higher sales engagement.
Faster marketing timelines by removing roadblocks with XFN collaboration with design, growth, ABM, sales, and CSM.
Introduced user perspective in collateral to build quality assets relevant to the audience.

Pay Per Click (PPC)Demand GenerationGrowth StrategiesStakeholder ManagementCase StudiesOperational Execution+10

Frappe technologies private limited

Marketer

Mar 2019 – Aug 2021 · 2 yrs 5 mos · Mumbai, Maharashtra, India

1st Marketer at the startup, established and led marketing practices. ERPNext is an open-source ERP platform for B2B SMBs.
+XX% customers, XX% MRR contribution, $X.XM yearly pipeline, and by learning SEO and leading organic marketing strategy.
Launched new product versions and features to acquire new customers and increase product adoption by XX%.
Improved sales efficiency by XX% by mapping lead journeys and creating internal lead scoring logic, measured by quotes sent. Wrote user story, PRD, and led scrums with devs to ship the feature.
Added 9 marketing features and fixes to the product by rallying developer support.
Improved leads generated by 26% with A/B testing in Google PPC landing pages
Created the first set of ICPs for the flagship product to refine the value proposition and create GTM.
Set up ISO marketing processes with 0 non-conformances.
Oversaw up to 3 team members with diverse activities, and reported ROI to senior leaders.
Analyst relations to boost reviews by 18% and explore leadgen. Ran social media with a 12% engagement rate.

Business-to-Business (B2B)Pay Per Click (PPC)GitGrowth StrategiesSocial MediaStakeholder Management+17

Packt

3 roles

Staff Writer

Promoted

Aug 2018 – Feb 2019 · 6 mos

Research, curate, and write various kinds of tech journalism articles for PacktHub with an SEO-driven calendar.
4K monthly views. Awarded for maximum views a month.
Tech journalism with an SEO driven calendar, covering major news/hearings, and simplifying technical whitepapers.

WritingTechnology JournalismTime Management

Content Development Editor

Jun 2018 – Jul 2018 · 1 mo

Stepped up to fulfill business needs, macro book evaluation to ensure they contain the right value.

Technical Editor

Aug 2016 – May 2018 · 1 yr 9 mos

Technical Editor, level 2 and Subject Matter Expert, Data Science category. Won 5 awards for high performance and quality. Also took some data science and machine learning courses to explore my interests.
Set standards for testing code with 100% accuracy.
Reduced repeat errors across the floor by improving the quality control checklist.
Evaluate and coach other TEs to improve their scores as a Subject Matter Expert.
4x award winner for the "most relentless and reliable performer" across the floor, 1x quarterly award for best quality score.

GitProject ManagementPython (Programming Language)RGitHubPython