Apr 2023 – Present · 3 yrs 1 mo · Bengaluru, Karnataka, India · On-site

• 1. A Heads-Up For Your Startup: Embrace the Unknown Journey
• 2. SOS-TAINABILITY : The Last Call for Change
• 3. Startup or Corporate : Finding where you belong

Nov 2022 – Mar 2023 · 4 mos

Sep 2016 – Oct 2022 · 6 yrs 1 mo

• Products Handled : Automotive Bearings and Grease
• Segment : Automotive Aftermarket and OEM for Heavy Truck, Off-Highway and Railways
• Region: PAN India
• Led India’s Mobile marketing team for the ₹7000 million+ Automotive Aftermarket & OEM (CV, OHW) business unit, driving 10% CAGR growth while strategically positioning and expanding both TIMKEN and ABC brands, ensuring market differentiation and avoiding cannibalization.
• Optimized profitability, executing VAVE & portfolio rationalization projects, resulting in a margin expansion from 26% to 30%.
• Spearheaded market expansion initiatives by analyzing market share and potential at the district level, identifying high-growth districts, and strategically appointing new channel partners to drive market penetration and revenue growth.
• Drove product management & go-to-market (GTM) strategy, successfully launching new aftermarket products and enhancing margin of the Business Unit.
• Strengthened marketing analytics & CRM, implementing data-driven decision-making tools to refine customer engagement and sales strategies for both Primary and Secondary Channels.
• Conceptualized and executed TIMKEN Connect a loyalty program targeting Retailers and Mechanics of Aftermarket.
• Fostered channel excellence, enhancing distributor performance, and aligning dealer networks with long-term growth objectives.

Oct 2022 – Feb 2026 · 3 yrs 4 mos · Bengaluru, Karnataka, India · Hybrid

• Built and scaled a sustainability-driven brand from the ground up, achieving 7X revenue growth in 3rd year while maintaining profitability in the Sustainable Startup & B2B Retail space.
• Forged strategic partnerships with 35+ brands and expanded the portfolio to 350+ sustainable products, reinforcing Grewind’s position as a one-stop green solutions provider.
• Drove impactful sustainability initiatives, achieving a 60 MT CO2e reduction, helping businesses transition toward eco-friendly practices.
• Led end-to-end marketing & business development, securing partnerships with 30+ top-tier B2B clients, including IIM Bangalore, IIM Udaipur, Bangalore International Airport, TVS Motors, Ultratech Cement, and TechnipFMC.
• Conceptualized and executed a robust content marketing and thought leadership strategy, creating 800+ blogs, educational materials, and digital campaigns to drive awareness of sustainability.
• Full P&L ownership, overseeing finance, operations, marketing, and HR, ensuring long-term profitability, operational efficiency, and brand growth & championing customer engagement and sustainability-focused initiatives, positioning Grewind as a single-stop provider in sustainable solutions.

Oct 2020 – Jan 2022 · 1 yr 3 mos · Bengaluru, Karnataka, India

Jan 2020 – Jan 2021 · 1 yr · Bengaluru, Karnataka

Jul 2015 – Sep 2016 · 1 yr 2 mos · Bangalore Area, India · On-site

• Channel Handled : Bosch Diesel Service
• Region : PAN India
• Spearheaded the launch of the Bosch Diesel Service Portal, revolutionizing dealer management for secondary channel, thereby enhancing workshop analytics, transparency, and service efficiency for Bosch's ₹6000 million+ Automotive Aftermarket & Diesel Service Network.
• Designed and executed channel expansion strategies, bridging distribution gaps and strengthening market presence.
• Led sales & marketing initiatives, driving dealer engagement, retention, and revenue growth through targeted promotional campaigns.
• Optimized the Bosch Diesel Service network by identifying and restructuring underperforming channels, deauthorizing 200+ low-performing dealers, and improving overall operational efficiency.

Jul 2013 – Jul 2015 · 2 yrs · Karlsruhe, Baden-Württemberg, Germany · On-site

• Products Handled : Ignition Spare Parts
• Segment: Automotive Aftermarket
• Region: Worldwide
• Managed globally for Gasoline Product at end of product lifecycle (PLM), successfully enhancing margins through strategic interventions.
• Delivered €600K+ in cost savings via optimized sourcing, pricing realignments, and streamlined cost structures.
• Established a worldwide price corridor, securing 80% of global revenue while mitigating gray imports.
• Collaborated across Europe, Asia, and North America, engaging diverse teams in product strategy, pricing, and market positioning.

Aug 2008 – Jun 2013 · 4 yrs 10 mos · Bengaluru Area, India · On-site

• Products handled : Automotive Horns, Relays, Wiper Blades, Belts, Battery
• Segment : Automotive Aftermarket
• Region : PAN India
• Drove brand positioning and market expansion for key automotive components, including batteries, wiper blades, relays, horns, and belts & revitalized the Batteries business, achieving record-breaking revenue growth through strategic pricing, distributor engagement, and high-impact marketing campaigns.
• Launched multiple new product lines, significantly increasing their contribution to Bosch’s aftermarket business.
• Spearheaded go-to-market strategies, leveraging deep market insights to enhance product penetration and customer adoption.
• Designed and executed multiple loyalty programs targeting the secondary (retailers) and tertiary (mechanics) channels of Aftermarket.