Prashant Mlotra

Business Development Executive

India10 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 10 years of experience in digital marketing.
  • Expert in personal branding and organic growth strategies.
  • International experience with diverse clientele.
Stackforce AI infers this person is a Digital Marketing and Branding Expert with a focus on B2C and MarTech.

Contact

Skills

Core Skills

Personal BrandingBrand MarketingContent CreationMarketing StrategyDigital MarketingSocial Media MarketingCampaign Management

Other Skills

Search Engine Optimization (SEO)Google AnalyticsGoogle AdsMicrosoft ExcelMicrosoft WordWordPressCommunicationOnline MarketingDigital StrategyOnline AdvertisingMarketingSocial MediaBrand ManagementBrand StrategyBrand Development

About

โœจ Seasoned Digital Marketing & Branding Expert ๐ŸŒŸ 10+ Years of Experience in Digital Marketing and Branding, with Advanced Degrees from premier institutes in India and New Zealand. ๐ŸŒŸ Certified Digital Marketer specializing in Organic Growth Strategies and High-Quality Lead Generation. ๐ŸŒŸ International Experience: Worked with 15+ nationalities globally; successfully helped US clients build strong personal brands. ๐ŸŒŸ Core Expertise: Crafting unforgettable brand identities and driving organic growth for individuals and companies. ๐ŸŒŸ Unique Value: Combines a robust marketing background, international exposure, and strategic thinking to deliver impactful results. ๐ŸŽฏ Key Skills & Achievements ๐ŸŒŸ Strategic Leadership: Led teams, organized major events, managed vendors and developed advanced marketing courses for the EdTech sector. ๐ŸŒŸ AI/Content Development: Experience training AI Models for US-based firms and serving as a seasoned Content Creator. ๐ŸŒŸ Written Articles, Blogs, managed online reputation, Proof read complex research assignments, Graded A+ in Business communications and Research both in PGDGM, and PGDM. ......... ๐Ÿ› ๏ธ Platform Mastery & Technical Expertise Demonstrated hands-on experience across all leading platforms and skillsets: ๐Ÿ“ˆ Marketing & Analytics Tools SEO & Backlinking: Google Search Console, Screaming Frog, Ahrefs, Moz Paid Marketing & Analytics: Google Ads, Google Analytics Email Marketing: MailChimp, Klaviyo Social Media Management: Hootsuite (Post-Scheduling) ๐ŸŽจ Content & Creative Suites Graphic Design: Canva Video Editing: Adobe Premiere Pro, Clipchamp, CapCut Website creation and e-commerce marketplace experience : Wix, Shopify ๐Ÿง  AI, Productivity & Collaboration Generative AI: ChatGPT, Perplexity, Gemini Project Management: Excel, Notion Data Analysis: Excel/ Google sheets Pivot tables, VLookup , Google Analytics Communication: Zoom, Slack Presentation: Google Slides, PowerPoint (PPT) ๐Ÿ’ผ CRM, PMS & Financial Management Customer Relationship Management (CRM): HubSpot (and various other CRM tools) Property Management Systems (PMS): Opera, IDS, Fidelio Payment Gateways Management: PayPal, Wise, Airtm, Binance What I Offer: โœ… Personal Branding for Professionals, Influencers and Entreprenuers. โœ… Brand Identity, Brand Vision, Brand Strategy and Brand Building for Companies โœ… Social Media Organic Growth and Influencer Marketing Let's collaborate to turn your vision into reality and make your brand unforgettable.

Experience

10 yrs 10 mos
Total Experience
3 yrs 8 mos
Average Tenure
6 yrs 4 mos
Current Experience

Private company

Digital Marketing and Influencer Marketing

Nov 2021 โ€“ Feb 2022 ยท 3 mos

  • โ™ฆ Overseeing the management of the social media channels, curating the content, and coordinating campaigns
  • โ™ฆ Successfully driving Influencer Marketing campaigns from scratch on social media platforms including Instagram - Develop an influencer marketing strategy, design a campaign, manage and analyze an influencer marketing campaign
  • โ™ฆ Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaign
  • โ™ฆ Design, build and maintain social media presence
  • โ™ฆ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • โ™ฆ Identify trends and insights, and optimize spend and performance based on the insights
  • โ™ฆ Brainstorm new and creative growth strategies
  • โ™ฆ Plan, execute, and measure experiments and conversion tests
  • โ™ฆ Collaborate with internal teams to create landing pages and optimize user experience
  • โ™ฆ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • โ™ฆ Instrument conversion points and optimize user funnels
  • โ™ฆ Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives
Digital MarketingBrand Marketing

Self-employed

Business Manager

Jan 2020 โ€“ Present ยท 6 yrs 4 mos

  • โ™ฆ Conducted Marketing activities and brand building engagements for famous international sport personalities from around the world
  • โ™ฆ Continuously ideating and innovating on multiple social media platforms
  • โ™ฆ Helping clients to get continuious inflow of leads with strategies focussed to attract target market
  • โ™ฆ Initiating Creative collaborations, Influencer marketing and Personal Branding for several US based clients
  • As a content creater:-
  • โ™ฆ Created Marketing Couses for Edtech Companies
  • โ™ฆ Author of two upcoming books
Personal BrandingBrand Marketing

Titan company limited

Management Intern

May 2019 โ€“ Jun 2019 ยท 1 mo ยท Greater Coimbatore Area

  • โ™ฆ Assisted in Recruitment Activities for TISS Trainees, Compensation Management (Payroll), Employee Engagement Activities, Performance Evaluation and Policy Formulation
  • โ™ฆ Participated in CSR Activities such as Blood Donation
  • โ™ฆ Successfully delivered project on "Study on Key HRM Policies and Evaluation of Satisfaction Level of Employees from Canteen Services" and used my hospitality experience for Employee Welfare by suggesting much appreciated measures for improvement

Heritage hotels

Coordinator (Citylife Auckland, New Zealand)

Jul 2011 โ€“ Jan 2016 ยท 4 yrs 6 mos ยท Auckland

  • โ™ฆ Worked with colleagues from over 15 Nationalities, Understanding Customer insights and introducing innovative ideas to improve quality of service, resulting in Employee productivity & Cost-cutting
  • โ™ฆ Assisted the Head of Department with Performance Management, Recruitment Activities, Rosters, Timesheets and was responsible for Stock Management, Room Inspections, Key security, Briefings, On-the-Job Training, Vendor Management and Leading by example
  • โ™ฆ Prepared Daily Reports using OPERA PMS, allocating work and liaison with other hotel departments
  • โ™ฆ Worked on ensuring the Standard Operating Procedures (SOPโ€™s) including the Safety Procedures and Work Ethics are followed by all Team Members

Education

SDM Institute for Management Development

Master of Business Administration - MBA โ€” Marketing and HR

Apr 2018 โ€“ Mar 2020

PIHMS - Pacific International Hotel Management School, New Plymouth, New Zealand

Post Graduate - Level 8 recognized by NZQA & IHTTI Neuchatel

Institute of Hotel Management, Catering Technology & Applied Nutrition, Goa

Bachelor of Science (BSc) - 3 Years Full Time โ€” Hospitality Administration/Management

Brightlands School Dehradun

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